{"id":695602,"url":"https://alion.io/job/dnambrands-senior-e-commerce-merchandising-manager","title":"Senior E-commerce Merchandising Manager","company":{"id":685315,"name":"DNAM Brands","domain":"dnambrands.com","url":"https://alion.io/company/dnambrands","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":72000,"max_usd":155000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":4349},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Shopify","optional":false}],"status":"live","first_seen_at":"2026-08-11T18:14:41Z","employer_posted_date":"2026-08-11","last_verified_at":"2026-11-11T22:36:00Z","board_verified":true,"closed_at":null,"days_open":92,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":91},"description":"DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical and customer-focused Senior E-Commerce Merchandising Manager to lead onsite merchandising strategy, optimize the digital shopping experience, and drive profitable growth across our Shopify Plus ecosystem.\nReporting to the Director of E-Commerce, this role will own the day-to-day performance of our ecommerce storefronts, ensuring customers have an engaging, intuitive, and seamless shopping experience from homepage through checkout. You will leverage data, customer insights, merchandising strategy, and experimentation to improve conversion, average order value, and overall site performance while partnering closely with Marketing, Creative, Planning, Operations, and external development partners.\nThe ideal candidate is passionate about ecommerce merchandising, thrives on data-driven decision-making, and enjoys continuously optimizing the customer journey.\nResponsibilities\nOnsite Merchandising & Business Performance\nOwn the day-to-day merchandising strategy across all Shopify Plus storefronts\nMonitor and optimize key ecommerce KPIs, including:Revenue\nTraffic\nConversion Rate\nAverage Order Value (AOV)\nUnits Per Transaction (UPT)\nRevenue Per Visitor (RPV)\nBounce Rate\nCart & Checkout Conversion\nLead weekly e-commerce trading meetings to review business performance, inventory levels, best sellers, promotional opportunities, and merchandising priorities\nExecute merchandising updates for product launches, seasonal collections, promotions, and marketing campaigns\nPartner with Planning and Inventory teams to maximize product visibility while supporting inventory and sell-through objectives\nCustomer Journey & Site Experience\nOwn the customer journey across desktop and mobile, ensuring a seamless experience from homepage through checkout\nContinuously optimize:Homepage\nNavigation\nCollection Pages\nProduct Detail Pages (PDPs)\nSearch & Filtering\nCart\nCheckout\nCollaborate with Marketing and Creative teams to ensure onsite messaging aligns with campaigns, product launches, and brand initiatives\nIdentify customer friction points and develop solutions that improve usability, engagement, and conversion\nShopify Merchandising\nManage Shopify Plus merchandising operations, including:Collections\nProduct Sorting\nFeatured Products\nProduct Badging\nCross-selling & Upselling\nPromotional Merchandising\nOptimize search functionality, navigation, collections, and product discovery.\nMaintain high standards for product organization, content accuracy, and merchandising consistency\nConversion Rate Optimization (CRO)\nDevelop and manage the ecommerce experimentation roadmap.\nLead A/B testing initiatives across:Homepage layouts\nCollection pages\nPDP content\nPromotional messaging\nCart & Checkout\nProduct recommendations\nDefine testing hypotheses, success metrics, and post-test reporting\nPartner with development teams to implement experiments and prioritize improvements that increase conversion and customer engagement\nAnalytics & Reporting\nOwn ecommerce performance reporting using:Google Analytics 4 (GA4)\nShopify Analytics\nBusiness Intelligence dashboards\nPerform daily website health checks and proactively identify performance issues\nAnalyze customer behavior, funnel performance, merchandising trends, and revenue drivers\nPresent weekly and monthly business insights with actionable recommendations for leadership\nEnsure accurate ecommerce tracking and analytics implementation across the website\nTechnology & Platform Optimization\nPartner with external development agencies to prioritize enhancements, bug fixes, and new functionality\nManage QA processes for website launches, merchandising updates, and promotional campaigns\nMaintain detailed development tickets, testing documentation, and implementation timelines\nEvaluate and recommend new ecommerce technologies including:AI-powered search\nProduct recommendations\nPersonalization\nMerchandising tools\nReviews & UGC platforms\nBundling solutions\nAnalytics platforms\nSupport optimization for SEO, AI-powered search, and emerging digital commerce technologies\nCross-Functional Collaboration\nPartner closely with Marketing, Creative, Planning, Customer Service, Operations, Finance, and Production teams\nCoordinate ecommerce launch calendars to ensure inventory, promotions, and website updates are aligned\nWork with Customer Service to identify customer feedback and prioritize website improvements\nEnsure cross-functional communication for all ecommerce initiatives and product launches\nContinuous Improvement\nStay current on e-commerce trends, Shopify Plus enhancements, merchandising best practices, AI-powered commerce tools, and customer behavior\nRecommend quarterly initiatives that improve site performance, customer experience, operational efficiency, and revenue growth\nFoster a culture of testing, learning, and continuous optimization\n\nQualifications\nBachelor's degree in Business, Marketing, E-Commerce, Merchandising, or a related field\n5+ years of e-commerce merchandising or digital merchandising experience, preferably within fashion, lifestyle, apparel, or consumer products\nExtensive hands-on experience with Shopify or Shopify Plus\nStrong experience using Google Analytics 4 (GA4) for ecommerce reporting, funnel analysis, segmentation, and performance monitoring\nExperience managing onsite merchandising, product launches, collections, promotions, and customer journeys\nProven success leading conversion rate optimization (CRO) initiatives and A/B testing programs\nStrong understanding of ecommerce KPIs including:Conversion Rate\nAOV\nUPT\nRevenue Per Visitor\nBounce Rate\nCart Abandonment\nCheckout Conversion\nExcellent analytical, organizational, and project management skills\nExperience coordinating with external development agencies and writing technical requirements\nStrong communication skills with the ability to collaborate across multiple departments\nSelf-motivated, detail-oriented, and comfortable managing multiple priorities in a fast-paced 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