{"id":3610222,"url":"https://alion.io/job/do-co-head-of-partner-activations","title":"Head of Partner Activations","company":{"id":715783,"name":"DO & CO","domain":"doco.com","url":"https://alion.io/company/do-and-co","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":76,"open_postings":36,"ghost_share":0,"stale_share":0.944,"repost_share":0,"time_to_fill_p50_days":24,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Vienna, Austria"],"countries":["AT"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-02T10:03:54Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-03T17:10:54Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"DO & CO is a global premium hospitality and catering group headquartered in Vienna, Austria. Founded on a passion for exceptional food and uncompromising service, the group delivers world-class hospitality across Airline Catering, International Event Catering and Restaurants, Lounges & Hotels.\nFor decades, DO & CO has been synonymous with the Formula 1 Paddock Club. Our teams design, build and operate the hospitality environments where the world's most discerning guests experience the sport, from Paddock Club spaces and team suites to partner lounges and bespoke experiences.\nAt DO & CO, every guest is a VIP. We combine culinary artistry, craftsmanship, hospitality innovation and meticulous execution to create moments that are simply unforgettable.\nDO & CO is an equal opportunity employer and welcomes applications from all qualified candidates.\n DO & CO is seeking a visionary Head of Partner Activations to lead sponsor, brand and partner activation builds across our Formula 1 hospitality portfolio. This is a senior role for a creative strategist who can turn a partner's ambitions into unforgettable guest experiences.\nWithin Formula 1, DO & CO designs, builds and operates world-class hospitality environments, from Paddock Club spaces and team suites to partner lounges and bespoke experiences. Our Design & Build team creates, produces and delivers these environments around the world.\nYou will be the strategic link between our commercial partners, their brand stakeholders and the Design & Build team. You will combine partnership management, experiential strategy, creative development, project leadership and onsite delivery to ensure every activation serves the partner's objectives, delights our guests and upholds DO & CO's reputation for excellence.\nYou will work with some of the most recognised names in beauty, luxury, food and drink and global sport, including but not limited to:\nBeauty & wellness: Sephora, Wella Professionals and other beauty and wellness partners\nChampagne & luxury: Moët & Chandon and LVMH Group brands\nFood & beverage: Barilla and others\nFormula 1: Formula 1 Global Partners\nFashion & lifestyle: Luxury fashion houses and lifestyle brands\nFuture growth: New strategic commercial partners\nKey Responsibilities\nPartner Relationship Management\nServe as the primary point of contact for all Global activation partners.\n\nBuild and maintain strong, long-term relationships with F1 partner stakeholders at every level.\n\nDevelop a deep understanding of each partner's brand strategy, marketing objectives and experiential goals.\n\nLead partner planning meetings throughout the Formula 1 season and oversee the project management and build by DO & CO suppliers.\n\nActivation Strategy\nDevelop annual and race-specific activation strategies across the DO & CO F1 portfolio.\n\nIdentify innovative opportunities for guest engagement and new guest experiences.\n\nCreate compelling activation proposals and recommendations aligned with partner objectives and supplier strengths.\n\nEnsure every activation supports business growth and enhances the guest experience.\n\nCreative Development\nTranslate partner briefs into distinctive creative concepts and activation strategies.\n\nWork within the wider Design & Build team throughout concept development.\n\nEnsure activations honour partner brand guidelines and DO & CO standards and vision.\n\nReview and approve designs, layouts, finishes and guest journeys.\n\nDesign & Build Integration\nWork hand in hand with designers, project managers, producers and installation teams.\n\nWrite clear creative and technical briefs.\n\nEnsure activation requirements are built into suite and hospitality designs from the outset.\n\nGuide activation projects from concept through to delivery.\n\nProject Leadership\nOwn activation planning timelines and milestones.\n\nCoordinate internal teams and external suppliers.\n\nManage activation logistics across the Formula 1 calendar.\n\nEnsure activations are delivered on time, on budget and to the highest standard.\n\nOnsite Event Delivery\nAttend selected Formula 1 events around the world.\n\nOversee activation installation and operation.\n\nManage partner expectations throughout race weekends.\n\nAct as the senior escalation point for all partner-related matters.\n\nEnsure flawless execution and outstanding guest engagement.\n\nCommercial Management\nDevelop and manage activation budgets.\n\nTrack activation performance and return on investment.\n\nIdentify opportunities to enhance commercial value and future growth.\n\nSupport partnership renewals through consistently exceptional delivery.\n\nInnovation & Growth\nStay ahead of emerging trends in luxury hospitality, experiential marketing and Formula 1.\n\nIntroduce new activation concepts and technologies.\n\nElevate the partner activation offering across DO & CO's hospitality environments.\n\nContribute to business development and new partnership opportunities.\n\n Experience & Qualifications\n8+ years' experience in experiential marketing, sponsorship, hospitality, events, luxury brands or Formula 1.\n\nA proven record of managing relationships with premium and luxury brands.\n\nDemonstrated success delivering physical activations, brand experiences or hospitality environments.\n\nA strong understanding of design, fabrication and event production processes.\n\nExperience managing budgets and external suppliers.\n\nConfidence presenting to senior stakeholders and client leadership teams.\n\nA bachelor's degree in Marketing, Event Management, Hospitality, Design, Business or a related field is preferred; exceptional industry experience is equally valued.\n\nFluent English is essential; additional languages are highly valued.\n\nA valid passport and the ability to travel internationally during the Formula 1 season.\n\nCore Competencies\nStrategic partnership management: building partnerships that grow in value season after season.\n\nExperiential marketing expertise: knowing what makes a brand experience memorable, shareable and effective.\n\nCommercial awareness: connecting every activation to partner ROI and DO & CO's growth.\n\nClient leadership: guiding senior partner stakeholders with confidence and credibility.\n\nCreative thinking: generating original ideas that surprise guests and delight partners.\n\nDesign literacy: reading drawings, layouts and finishes, and knowing what works in a hospitality space.\n\nProject management: running multiple complex projects across a global calendar.\n\nNegotiation skills: securing the best outcomes with partners and suppliers.\n\nFinancial management: building, controlling and reporting on activation budgets.\n\nStakeholder engagement: aligning partners, creative, production and operations teams.\n\nLeadership and team collaboration: inspiring internal teams and external suppliers to deliver their best.\n\nExceptional communication: articulate, persuasive and polished in every setting\n\nKey Performance Indicators (KPIs)\nSuccess is measured by the value activations create for partners, guests and DO & CO. Targets will be agreed annually.\nKPI and How it is measured\nPartner satisfaction: Post-race and end-of-season partner feedback scores\nPartner retention and renewal: Share of partners renewing and expanding their activations\nActivation delivery success: Activations delivered to brief, brand standards and quality benchmarks\nRevenue generated through activations: Activation revenue and incremental commercial value\nGuest engagement: Footfall, dwell time, participation and guest feedback\nOn-time, on-budget delivery: Projects delivered to agreed timelines and budgets\nPortfolio growth: New partners, categories and activation formats added\nInternal stakeholder satisfaction: Feedback from Design & Build, Operations, Sales and Marketing\n We believe that our employees are the driving force behind our success and strive to create a positive and supportive work environment. As a member of our team, you will have access to a range of benefits, including:\nCompetitive salary\nLocation: Global, with travel to selected Formula 1 events\nEnjoy perks by referring your friends through our Refer a Friend Scheme\nSave money and time with On-Site Free Meals\nExpand your skills and knowledge through our in-house training opportunities.\nA business where you can have a real impact, we’re not afraid of new ideas!\nGenuine career development opportunities, both nationally and internationally\nThe opportunity to work with and represent one of the most innovative players in the luxury global gourmet entertainment market\nDO&CO is an equal opportunity employer. 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