{"id":4083925,"url":"https://alion.io/job/docusign-gtm-analytics-ai-measurement-director","title":"GTM Analytics & AI Measurement Director","company":{"id":3260,"name":"DocuSign","domain":"docusign.com","url":"https://alion.io/company/docusign","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":203000,"max":328000,"currency":"USD","period":"year","gross":null,"usd_annual":328000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AutoGen","optional":false},{"name":"Azure","optional":false},{"name":"CrewAI","optional":false},{"name":"LangGraph","optional":false},{"name":"LLM","optional":false},{"name":"Looker","optional":false},{"name":"Python","optional":false},{"name":"Scikit-learn","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Statsmodels","optional":false},{"name":"Tableau","optional":false},{"name":"LangChain","optional":true}],"status":"closed","first_seen_at":"2026-11-11T18:20:15Z","employer_posted_date":null,"last_verified_at":"2026-11-12T00:20:00Z","board_verified":false,"closed_at":"2026-11-12T00:20:00Z","days_open":0,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":0},"description":"Docusign is seeking a GTM Analytics & AI Measurement Director to assess whether and how AI initiatives improve go-to-market performance. The role will build measurement frameworks and analytical products, quantify impact and ROI, and advise leaders on investment and implementation decisions.\n\nResponsibilities\nBuild core data and analytical products to serve GTM motions in partnership with internal IT teams\nOwn the measurement strategy for GTM AI initiatives: define what success looks like, establish pre-launch baselines, and set the KPI hierarchy from adoption to productivity to revenue outcomes (pipeline, win rate, cycle time, ACV, retention)\nDesign rigorous evaluations for AI deployments, including A/B tests, staged rollouts with holdout groups, and quasi-experimental methods (difference-in-differences, synthetic control, propensity matching) where randomization isn't feasible\nQuantify the incremental impact and ROI of individual AI tools and of the overall AI portfolio, separating AI-driven lift from seasonality, territory changes, pricing, and other confounders\nBuild and maintain an impact scorecard for GTM leadership that tracks adoption, usage depth, productivity gains, and revenue attribution across Sales, CS, Marketing, and Partner teams\nDevelop forecasting and sizing models to estimate the value of proposed AI initiatives before investment, and help prioritize the roadmap based on expected business impact\nMake data-driven recommendations to scale, iterate on, or sunset AI initiatives, and present findings and trade-offs to the CRO, CFO, and GTM leadership\nEnsure data instrumentation is incorporated from day one by partnering with AI product, Data Engineering, IT, and RevOps teams\n\nSkills\n15+ years of experience in data science, analytics, or quantitative strategy, with 5+ years in B2B SaaS GTM\n12+ years of experience and a Master's degree and equivalent experience\nExperience with experimental design and causal inference (A/B testing, diff-in-diff, synthetic control, uplift modeling)\nExperience with SQL and Python (pandas, statsmodels, scikit-learn or similar); experience with Snowflake or similar cloud data warehouses\nExperience with GTM metrics: pipeline, conversion, win rate, sales cycle, NRR, churn, CAC payback, LTV\nExperience with LLM-based systems and how to evaluate them (output quality, failure modes, LLM-as-judge)\nExperience turning complex analysis into clear recommendations for executive audiences\nAdvanced degree (MS or PhD) in Statistics, Economics, Data Science, Operations Research, or a related quantitative field\nExperience measuring the impact of AI, automation, or sales productivity tools in a GTM organization, ideally from pre-launch baseline through post-rollout ROI readout\nHands-on experience with uplift modeling, heterogeneous treatment effects, or causal ML (e.g., EconML, DoWhy, CausalML)\nExperience evaluating LLM-based systems, including output quality scoring, LLM-as-judge frameworks, and linking model quality to business outcomes\nWorking knowledge of agent frameworks and AI workflows (e.g., LangGraph, CrewAI, AutoGen, Azure AI Foundry) and prompt design, enough to partner credibly with AI builders and design the right instrumentation\nFamiliarity with GTM data sources such as Salesforce, Gong or other conversation intelligence platforms, Clari, and product usage telemetry\nExperience building executive-facing scorecards and dashboards (e.g., Tableau, Looker, Sigma) that tie adoption metrics to revenue outcomes\nBackground in forecasting or investment sizing models used to prioritize a roadmap or allocate budget\nTrack record of influencing senior leaders (CRO, CFO, GTM VPs) to scale, change, or stop programs based on analytical findings\nComfort working in a fast-moving environment that values speed and experimentation, while holding a high bar for statistical rigor\n\nBenefits\nNon-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.\nThis role is eligible to receive Restricted Stock Units (RSUs).\nPaid Time Off: earned time off, as well as paid company holidays based on region\nPaid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement\nFull Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment\nRetirement Plans: select retirement and pension programs with potential for employer contributions\nLearning and Development: options for coaching, online courses and education reimbursements\nCompassionate Care Leave: paid time off following the loss of a loved one and other life-changing events\nHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)\n\nCompany Overview\nDocusign provides a software to prepare, send, sign, store, and manage documents through electronic signature and workflow tools. It was founded in 2003, and is headquartered in San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is http://www.docusign.com.\n\nCompany H1B Sponsorship\nDocusign has a track record of offering H1B sponsorships, with 251 in 2026, 361 in 2025, 337 in 2024, 236 in 2023, 249 in 2022, 236 in 2021, 115 in 2020. Please note that this does not guarantee sponsorship for this specific role.","description_format":"text","description_chars":5479,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Parental leave","Restricted stock units","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Signature","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-11-11T18:20:15Z"},{"event":"close","at":"2026-11-12T00:20:00Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 322 · green card filings: 50","filings_12m":322,"filings_prev_12m":380,"green_card_filings_12m":50,"median_offered_wage_usd":188844,"route":null,"cap_exempt":false,"checked_at":"2026-11-14T07:33:33+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":35}],"liveness":null,"pay":{"stated_usd_annual":328000,"is_top_pay":true},"html_url":"https://alion.io/job/docusign-gtm-analytics-ai-measurement-director","json_url":"https://alion.io/job/docusign-gtm-analytics-ai-measurement-director.json","meta":{"generated_at":"2026-11-14T21:42:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28065,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3260},"rest":"https://alion.io/mcp/rest/get_company?id=3260"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdocusign-gtm-analytics-ai-measurement-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdocusign-gtm-analytics-ai-measurement-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdocusign-gtm-analytics-ai-measurement-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/docusign-gtm-analytics-ai-measurement-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdocusign-gtm-analytics-ai-measurement-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4083925}},{"tool":"search_jobs","arguments":{"company":"docusign.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4083925},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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