{"id":3058457,"url":"https://alion.io/job/dodge-construction-network-marketing-tech-specialist","title":"Marketing Tech Specialist","company":{"id":15605,"name":"Dodge Construction Network","domain":"construction.com","url":"https://alion.io/company/construction","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Kochi, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"GDPR","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Salesforce","optional":false},{"name":"JavaScript","optional":true},{"name":"LLM","optional":true},{"name":"SQL","optional":true},{"name":"Zapier","optional":true}],"status":"live","first_seen_at":"2026-10-21T00:00:00Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-23T12:41:05Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Dodge Construction Network (Dodge) is looking for a hands-on Marketing Technology Specialist to administer our marketing technology stack, own the integrations that connect it to Salesforce, and deliver clean, accurate lists for marketing and sales outreach. This role is critical to reliable campaign execution, trustworthy data, and scalable growth.\nYou’ll collaborate across marketing, sales, and IT to build, connect, and maintain the systems that power our demand generation, lifecycle marketing, and digital performance, and you’ll partner closely with our Marketing Operations Analyst, who relies on the data and tracking you manage.\nThis is a full-time position and reports directly to the Director, GTM Systems and Tools.\nPreferred Location\nThis role is based in Kochi, India. Given the need for real-time collaboration with Dodge's US-based GTM team, candidates should be comfortable working hours that overlap with US Eastern time zone, generally 5:30pm - 2:30AM IST.\nTravel Requirements\nExpected travel is 10% for this role.\n Essential Functions\nOwn list creation and list management for marketing and sales: intake and scope list requests, then build, pull, and deliver targeted lists for campaigns, events, and sales outreach (including Salesloft cadences) using Salesforce, Pardot, and other data sources \nClean, deduplicate, standardize, and enrich lists and database records; manage list imports with field validation, suppression, and opt-out compliance (CAN-SPAM, CASL, GDPR) \nMaintain Pardot lists, segments, and suppression lists, and Salesforce campaign membership, so lists stay accurate and reusable \nAdminister and optimize the marketing technology stack, including Salesforce Account Engagement (Pardot), Unbounce, CallRail, GA4, and Google Tag Manager, covering configuration, user access, and ongoing maintenance \nOwn the Pardot-Salesforce connector and other platform integrations, including field mappings, sync rules, and data flow; monitor, troubleshoot, and resolve sync errors and integration gaps \nLead implementation of new marketing technologies and integrations, from requirements and vendor/IT coordination through testing, rollout, and user training \nBuild and QA Pardot assets in partnership with demand generation, including emails, forms, form handlers, landing pages, automation rules, and Engagement Studio programs \nImplement tagging and tracking (GTM tags, UTM standards, conversion events) that support reporting and attribution \nDocument system configurations, integration maps, data definitions, and SOPs for list requests and campaign builds \nStay current on MarTech trends, tools, and best practices to advise on new capabilities and drive innovation \nEducation Requirement\nBachelor’s degree in a related field or equivalent education and work experience.\n Required Experience, Knowledge and Skills\n3+ years in marketing operations, marketing technology, or CRM/database administration roles \nHands-on Pardot (Account Engagement) administration, including the Salesforce connector, automation rules, Engagement Studio, forms and form handlers, and scoring/grading setup \nWorking knowledge of the Salesforce data model (leads, contacts, accounts, campaigns, campaign members) and the ability to build reports and list views for list pulls \nProficiency in Salesforce Pardot, GA4, GTM, Unbounce, CallRail, and Hive \nProven experience with list management and data hygiene (deduplication, normalization, import/export, suppression) and strong Excel skills, including lookups, pivot tables, and text functions \nExperience implementing and troubleshooting integrations using native connectors, middleware, APIs, or webhooks \nUnderstanding of email deliverability and privacy compliance requirements \nStrong technical aptitude and project management skills-comfortable translating marketing needs into system solutions \nClear communicator with the ability to partner cross-functionally and train others on tool usage \n Preferred Experience, Knowledge and Skills\nSalesforce Administrator or Account Engagement (Pardot) Specialist/Consultant certification \nExperience with data tools such as Data Loader, Workbench, deduplication tools, or enrichment platforms (e.g., ZoomInfo) \nJavaScript experience, particularly for tracking, tagging, and form or integration customization \nExperience with Salesloft or another sales engagement platform (e.g., Outreach) \nExperience with integration or automation platforms (e.g., Zapier, Workato), HTML/CSS, or SQL \nExperience using AI or Large Language Model (LLM) tools to improve workflows, analysis, or automation \nMeticulous attention to detail and strong documentation habits \nComfortable fielding requests from multiple stakeholders and prioritizing competing day-to-day demands \n About Dodge Construction Network\nDodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.\nDodge is the catalyst for modern construction.","description_format":"text","description_chars":5554,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Data Providers & Datasets","Lead Generation","Market Research"],"lifecycle":[{"event":"open","at":"2026-10-22T05:03:46Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":61,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/dodge-construction-network-marketing-tech-specialist","json_url":"https://alion.io/job/dodge-construction-network-marketing-tech-specialist.json","meta":{"generated_at":"2026-10-23T16:12:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24554,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":15605},"rest":"https://alion.io/mcp/rest/get_company?id=15605"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdodge-construction-network-marketing-tech-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdodge-construction-network-marketing-tech-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdodge-construction-network-marketing-tech-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dodge-construction-network-marketing-tech-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdodge-construction-network-marketing-tech-specialist"}]}