{"id":1015991,"url":"https://alion.io/job/doji-ugc-growth-lead","title":"UGC Growth Lead","company":{"id":7070,"name":"Doji","domain":"doji.com","url":"https://alion.io/company/doji","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":160000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Cursor","optional":false},{"name":"Instagram","optional":false},{"name":"OpenAI","optional":false},{"name":"Shopify","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-17T19:27:15Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-10-21T04:39:23Z","board_verified":true,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":33},"description":"The Opportunity\nWe’re a small, NYC-based team reimagining fashion shopping with AI avatars. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, Shopify and many startups. Now we’re backed by the investors behind OpenAI, Cursor and SKIMS.\nOur vision is playful, deeply personal, and centered on self-expression. To bring it to life we combine advanced AI research, meticulous attention to detail, and an intuitive grasp of contemporary culture.\nTry something different. Join us.\nThe Role\nWe’re looking for a hands-on UGC Growth Lead to turn Doji’s organic UGC program into a dependable user acquisition channel.\nYou’ll build, manage, and scale Doji’s entire UGC program, while working closely with the founders on growth and content strategy.\nYour first 90 days will focus on streamlining the entire recruiting, onboarding, and posting process to establish UGC as a reliable user acquisition system. From there, the role may expand to drive scalable and efficient user acquisition across channels, using organic winners to inform paid growth and potentially broader acquisition channels.\nWe care more about work ethic, great judgment and strong results than conventional credentials.\nAs UGC Growth Lead you will…\nBuild a UGC recruitment pipeline to grow Doji’s UGC program\n\nManage and scale the full UGC creator roster, which includes sourcing, evaluating, onboarding, supporting, retaining, and replacing creators\n\nOwn and streamline the complete workflow, from briefs and production through feedback, posting, tracking, and payments\n\nTurn promising formats and references into simple briefs creators can execute without extensive hand-holding\n\nSet the creative bar and give clear, actionable feedback on hooks, delivery, styling, pacing, and product integration\n\nRun a disciplined weekly testing cadence, validating formats across creators before scaling them\n\nMeasure performance by creator, format, and platform, including the path from content to installs and activated users\n\nBuild the team, systems, and automation required to scale the program without lowering quality\n\nYou're a great fit if you…\nHave built or operated a UGC program before, have extensive experience as a canvas UGC creator, or built a personal audience yourself\n\nCan clearly explain why a piece of content worked, or didn’t, and translate that insight into a better test or brief for creators to execute\n\nCan manage creators and supporting team members while maintaining a high bar for creative quality\n\nAre social media native (TikTok, Instagram, YouTube, & FB) and have exceptional taste\n\nUse data to decide what to repeat, revise, or stop\n\nMove quickly, take ownership, and work effectively without a finished playbook\n\nBonus if you…\nHave driven app installs or activated users through organic content\n\nHave turned organic winners into paid-social creative\n\nHave an existing creator network\n\nLogistics\nLocation: Williamsburg, Brooklyn, New York\nEmployment type: Full-time\nCompensation: $160k-$200k + generous equity\nBenefits: Medical, Dental, Vision\nRelocation Support: Yes","description_format":"text","description_chars":3081,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["E-commerce Platforms","Social Commerce","Generative Image","Retail & Commerce AI"],"lifecycle":[{"event":"open","at":"2026-09-17T23:16:38Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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