{"id":4064678,"url":"https://alion.io/job/dokitami-creative-strategist-hybrid","title":"Creative Strategist (Hybrid)","company":{"id":3904377,"name":"Dokitami","domain":"dokitami.com","url":"https://alion.io/company/dokitami","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lagos, Nigeria"],"countries":["NG"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":400000,"max":null,"currency":"NGN","period":"month","gross":true,"usd_annual":3552},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Midjourney","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-11-11T03:03:43Z","employer_posted_date":null,"last_verified_at":"2026-11-11T03:03:43Z","board_verified":false,"closed_at":null,"days_open":1,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":1},"description":"Dokitami is a telehealth and wellness company based in Lekki, Lagos, Nigeria, that offers doctor-led weight management programs, peptide therapies, and wellness products\n\nWe are recruiting to fill the position below:\n\nJob Title: Creative Strategist\n\nLocation: Chevron - Lekki, Lagos\n\nEmployment Type: Full-time - Hybrid, Mostly Remote (Lagos-based for studio & production days as required)\n\nDepartment: Creative, Brand & Medical Communications\n\nWork Schedule: Monday – Saturday\n\nAbout The Role\n\nYour primary goal is to build a high-performing pipeline of testable advertising concepts, hooks, and campaign angles that generate qualified leads, boost conversions, and prevent creative fatigue across Meta, YouTube, and digital funnels.\nWe are looking for a sharp, data-informed Creative Strategist who sits at the intersection of Customer Psychology + Marketing Strategy + Creative Direction + Performance Data.\n\nKey Responsibilities\n\nCreative Briefing & Production Oversight: Write clear, structured briefs for copywriters, designers, and video editors. Plan shoot days, direct talent/creators/doctors, and turn a single studio day into multiple reusable video/static assets.\nMedia Buying Collaboration & Iteration: Analyze CTR, CPL, lead quality, and conversion data alongside the Media Buying team. Double down on winning concepts (\"creative families\") and replace fatigued ads before performance drops.\nCustomer & Competitor Research: Continuously extract Voice-of-Customer (VoC) insights from sales feedback, customer objections, reviews, and market trends to build targeted creative angles.\nFunnel Continuity & Compliance: Ensure ad hooks align seamlessly with landing page messaging, while maintaining strict healthcare compliance and medical accuracy.\nAngle & Hook Ideation: Develop testable messaging angles (desire, problem, myth-busting, contrarian, authority) and unexpected hooks to match different customer awareness levels.\n\nRequirements\n\nWork Setup: Reliable laptop, high-speed backup internet, and functional power infrastructure for remote working days.\nProven Performance Track Record: Demonstrated experience driving performance-focused direct-response campaigns (healthcare, D2C, or lead-gen background is a major plus).\nAI Tool Proficiency: Ability to leverage AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate market research, hook variations, visual storyboards, and angle exploration.\nLocation & Availability: Must be Lagos-based for mandatory studio, production, and team shoot days.\nProduction & Shoot Experience: Confident in shoot planning, script direction, and working on-set with creators, actors, and medical professionals.\nCommercial & Data-Driven Mindset: You care about lead quality, CPL, and ROAS—not just \"aesthetic\" design.\n\nCompensation\n\nSalary: N400,000 Monthly (N350,000 Base Salary + N50,000 Work Support Allowance).\n\nHow to Apply\n\nInterested and qualified candidates should submit their CV along with a portfolio or case studies showcasing past advertising campaigns, creative briefs, or performance-driven content strategies you have developed to:  using the Job Title as the subject of the mail.\n\nApplication Deadline:\n18th November, 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