{"id":1119739,"url":"https://alion.io/job/dolead-freelance-cro-specialist-conversion-experimentation-nam","title":"Freelance CRO Specialist – Conversion & Experimentation NAM","company":{"id":172990,"name":"Dolead","domain":"dolead.com","url":"https://alion.io/company/dolead","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"freelance","work_mode":"remote","remote_scope":"stated_regions","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["AR","BR","CO","BO","CL","EC","FK","GF","GY","PY","PE","SR","UY"],"hiring_countries_total":13,"salary":null,"salary_estimate":{"min_usd":57000,"max_usd":124000,"period":"year","method":"global_role_seniority_cell","sample_n":2986},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ClickUp","optional":false},{"name":"Google Workspace","optional":false},{"name":"Looker","optional":false},{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-09-22T15:49:49Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-10-28T15:29:10Z","board_verified":true,"closed_at":null,"days_open":36,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":36},"description":"At Dolead, we align marketing, sales, and data to turn media investment into real pipeline. In short: we launch paid campaigns faster, integrate data with confidence, and deliver sales-ready leads at a fixed cost.\nWe already support 200+ clients across 15 countries with a team of 70+ experts from 13 nationalities, across Europe and North America - and we keep growing.\nWe’re now building out our CRO function and looking for a Freelance CRO Specialist - Conversion & Experimentation to help us improve how our landing pages and lead-capture journeys perform at scale.\nScale: take conversion concepts we’ve already validated and test their ability to perform across more clients, verticals and markets.\nExplore: identify new conversion opportunities, turn them into clear hypotheses and run experiments to validate or invalidate them.\nBoth tracks have the same goal: reach a conclusion backed by data and turn every experiment - successful or not - into a learning the wider team can reuse.\nBecause the CRO function is still young, your work won’t just impact conversion rates today. You’ll also help shape the experimentation methodology we can scale across 200+ clients.\nFreelance / Independent Contractor - fully remote\nYou’ll work with an international team, so English is our working language and regular overlap with European working hours will be required.\nYour missions:\nScale proven concepts. Turn ideas already validated on our best-performing landing pages and surveys into structured experiments across more clients, verticals and geographies.\n\nIdentify new opportunities. Analyse funnel performance, spot conversion leaks and turn your observations into clear, measurable hypotheses.\n\nBuild and launch experiments. Define what changes, why we expect an impact and what success looks like, then launch A/B tests using our internal tools in collaboration with design, tech and paid media.\n\nUse data to prioritise. Work with Looker and funnel data to identify where experiments can create the most value, from traffic to page, page to survey start, and survey start to qualified lead.\n\nMeasure and conclude. Assess results against both conversion and lead quality. We’re paid per qualified lead, so a CVR win that damages lead quality is a loss.\n\nOwn experiments end-to-end. Coordinate with the relevant teams, keep blockers visible and drive each test from hypothesis through to conclusion.\n\nDocument and share learnings. Report on experiment results and business impact, and turn wins and losses into reusable learnings for our CRO playbook.\n\nYour profile:\n3+ years of hands-on experience in CRO, experimentation, growth, digital marketing or web analytics\n\nExperience designing, running and concluding A/B tests yourself - and able to walk us through both a successful experiment and one that failed\n\nComfortable working with funnel data, conversion rates, volumes and experimentation fundamentals such as sample size, confidence and test duration\n\nAble to manage several experiments in parallel with strong organisation and documentation\n\nComfortable looking beyond form completion and evaluating the downstream value and quality of a lead\n\nHands-on experience with BI/reporting tools such as Looker, Google Workspace - especially Sheets - and project management tools such as ClickUp\n\nCurious about consumer behaviour and the full marketing funnel\n\nHighly autonomous, structured and comfortable prioritising work independently\n\nFluent in English\nNice to have: landing page design or build experience, experience in lead generation or paid media, French or Spanish.\n\n*Please provide your application (resume / LinkedIn profile / cover letter in English)*\n\nRecruitment process\nApplication screening: a short questionnaire and video introduction to understand your experience and approach to experimentation\n\nPractical exercise: a short exercise based on a live landing page, so we can see how you approach a conversion problem. No preparation needed - everything you need will be included in the brief\n\nInterview: discussion around your exercise, experience and approach\n\nFinal discussion & contract\n\nDolead wants to guarantee equality and opportunity to all candidates. Therefore, all applications received are considered regardless of racial or ethnic origin, opinions or beliefs, gender, sexual orientation, health or disability.","description_format":"text","description_chars":4346,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Argentina","iso":"AR","kind":"region"},{"name":"Brazil","iso":"BR","kind":"region"},{"name":"Colombia","iso":"CO","kind":"region"},{"name":"Bolivia","iso":"BO","kind":"region"},{"name":"Chile","iso":"CL","kind":"region"},{"name":"Ecuador","iso":"EC","kind":"region"},{"name":"Falkland Islands","iso":"FK","kind":"region"},{"name":"French Guiana","iso":"GF","kind":"region"},{"name":"Guyana","iso":"GY","kind":"region"},{"name":"Paraguay","iso":"PY","kind":"region"},{"name":"Peru","iso":"PE","kind":"region"},{"name":"Suriname","iso":"SR","kind":"region"},{"name":"Uruguay","iso":"UY","kind":"region"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Lead Generation"],"lifecycle":[{"event":"open","at":"2026-09-22T18:21:22Z"}],"visa":[],"liveness":{"score":30,"band":"fade","label":"Fading","p_open":1,"p_active":0.55,"p_room":0.55,"age_days":35,"expected_fill_days":31,"reasons":["conf:1","win:tail"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/dolead-freelance-cro-specialist-conversion-experimentation-nam","json_url":"https://alion.io/job/dolead-freelance-cro-specialist-conversion-experimentation-nam.json","meta":{"generated_at":"2026-10-28T19:43:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27354,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":172990},"rest":"https://alion.io/mcp/rest/get_company?id=172990"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdolead-freelance-cro-specialist-conversion-experimentation-nam"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdolead-freelance-cro-specialist-conversion-experimentation-nam"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdolead-freelance-cro-specialist-conversion-experimentation-nam"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dolead-freelance-cro-specialist-conversion-experimentation-nam\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdolead-freelance-cro-specialist-conversion-experimentation-nam"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1119739}},{"tool":"search_jobs","arguments":{"company":"dolead.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1119739},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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