{"id":729637,"url":"https://alion.io/job/dollskill-paid-media-manager","title":"Paid Media Manager","company":{"id":673612,"name":"Dolls Kill","domain":"dollskill.com","url":"https://alion.io/company/dollskill","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":75,"open_postings":6,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Oakland, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":135000,"max":155000,"currency":"USD","period":"year","gross":null,"usd_annual":155000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2025-12-11T20:09:51Z","employer_posted_date":"2025-12-11","last_verified_at":"2026-11-15T08:28:07Z","board_verified":true,"closed_at":null,"days_open":338,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":337},"description":"Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers, including some of the most influential personalities in music, art, pop culture, and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.\nOur team is growing quickly, and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.\nRequirements\n\nPaid Media Strategy & Execution\nDevelop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.\nPlan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.\nBuild and maintain full-funnel campaign structures (prospecting, retargeting, retention).\nManage daily pacing, budgets, bid strategies, and audience performance.\nCreative Testing & Optimization\nCreate and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).\nPartner with creative teams to brief ad concepts, analyze results, and refine winning themes.\nContinuously identify new ad opportunities, placements, and creative angles.\nAnalytics & Reporting\nAnalyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.\nTrack key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.\nProduce weekly and monthly reports with actionable insights and recommendations.\nMaintain experimental logs and testing documentation.\nCross-Functional Collaboration\nWork closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.\nProvide forecasting support and performance expectations for new product launches and sales events.\nEnsure landing pages and customer journeys align with campaign goals.\nBudget Management\nManage monthly paid media budgets across all platforms with accuracy and efficiency.\nForecast spend and performance by channel and campaign type.\nAdjust bids and budgets dynamically to maximize ROI.\nMarket Research & Innovation\nStay current with platform updates, industry trends, algorithm shifts, and best practices.\nIdentify new channels or beta opportunities to expand paid media reach.\nEvaluate and test new tools, audiences, and automation strategies.\nQualifications\n2-4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.\nProven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.\nStrong analytical mindset with the ability to interpret data and make strategic decisions.\nExperience with GA4, conversion tracking, attribution tools, and feed management preferred.\nExcellent communication, organization, and problem-solving skills.\nAbility to work in a fast-paced environment with rapid testing cycles.\nE-commerce or DTC experience is highly preferred.","description_format":"text","description_chars":3049,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United 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