SEO/GEO Specialist
About doola
doola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more. We empower entrepreneurs and businesses of all sizes to navigate the intricate landscape of financial and regulatory requirements with ease, allowing them to focus on what truly matters - building and growing their ventures.
We're a Series A, Y Combinator-backed company (S20) serving thousands of founders globally, with a particular focus on non-US founders building US businesses.
We're at the stage where channel-level investments compound for years, and organic and AI search is one of the most strategic of those investments. The category authority for LLC formation in AI search is being established right now - and we want to win it.
About Us
Own organic and AI search as a revenue channel. Drive measurable paid plan purchases (Starter, Tax & Compliance, Business-in-a-Box, etc.) through SEO and GEO. Track contribution to weekly Cash-In, not vanity metrics.
Build doola's category authority across Google and AI search. Own and execute doola’s SEO and GEO strategy across blog, landing pages, and AI-driven discovery platforms. Map LLM belief-state across ChatGPT, Gemini, and Claude for priority queries. Identify citation gaps vs. competitors
Develop conversion-focused content strategy mapped to specific products. Build keyword and query maps that route searchers to the right product page based on intent and stage of journey. Stop sending early-funnel research traffic to commercial pages, and stop landing high-intent buyers on top-of-funnel content. Optimize content and brand presence for AI platforms such as ChatGPT, Gemini, and Claude to increase citation frequency and visibility.
Identify and close authority gaps through digital PR and high-trust backlinks. Manage citation-building campaigns - proprietary data, listicle placements, executive thought leadership in publications LLMs trust.
Manage external vendors and contractors for digital PR, link acquisition, content production, and technical SEO. Brief, measure, and optimize vendor performance against business outcomes, not output volume.
Lead technical SEO and on-page execution in partnership with engineering. Audit site health, prioritize technical fixes, and ensure commercial pages (formation, bookkeeping, tax filing, etc.) are optimized for both Google rankings and LLM citation.
Coordinate with paid media, CRO, and product teams to align organic and paid strategy, optimize landing page conversion (alongside our CRO Lead), and feed product insight back into marketing.
Report weekly leading indicators and monthly revenue contribution to the marketing team and leadership. Translate channel work into business impact in language the rest of the company understands.
4 to 7 years+ of experience in SEO, content strategy, or organic growth roles, ideally in high-growth, performance-driven environments where you owned revenue contribution (not just traffic)
Demonstrated experience moving organic from 'traffic source' to 'revenue channel.' Concrete examples of campaigns that drove measurable conversion or pipeline.
Proven experience building and scaling SEO programs, including technical SEO, on-page optimization, and backlink acquisition strategies including digital PR, listicle placements, and citation-building strategies.
Strong familiarity with SEO tools such as Google Search Console, Ahrefs, SEMrush, or similar platforms and the ability to combine multiple data sources into clear narratives
Hands-on experience with Generative Engine Optimization (GEO) and understanding of how Large Language Models (LLMs) surface, rank, and cite content that goes beyond awareness and measured results for a business.
Familiarity with AI search tracking tools like Otterly.AI, Peec AI, LLMrefs, or Profound.
Experience working with content management systems such as Webflow, WordPress, or equivalent.
Strong analytical skills with the ability to connect organic growth metrics to revenue, conversions, and customer acquisition.
Experience working with keyword research, content planning, and conversion-focused landing page strategies.
Ability to manage external agencies, freelancers, or contractors in SEO, content, or link-building initiatives.
Comfortable working cross-functionally with content, marketing, and product teams in fast-paced environments.
Excellent written and verbal communication skills in English.
doola is looking for a highly strategic and hands-on SEO / GEO (Generative Engine Optimization) Specialist to own and scale our organic growth engine with the primary goal of driving paid plan purchases through traditional search and AI search. This is a senior, high-impact role for someone who can operate autonomously, define strategy, and execute across SEO, content, and AI-driven discovery channels.You will be responsible for building and executing a unified strategy that increases our visibility across both traditional search engines and AI platforms such as ChatGPT, Gemini, and Claude, with a strong focus on driving high-intent traffic and revenue rather than just traffic.If you have a deep understanding of SEO, backlinking, and how AI models surface and cite content, and you think in terms of business impact rather than vanity metrics, this role is for you.
Key Responsibilities
Skills and Qualifications