{"id":1255482,"url":"https://alion.io/job/dot-senior-manager-lifecycle-retention","title":"Senior Manager, Lifecycle Marketing & Retention","company":{"id":694982,"name":"dot.cards","domain":"dot.cards","url":"https://alion.io/company/dot-5","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-09-25T18:41:16Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-25T15:20:38Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"Los Angeles, CA · Hybrid\nReports to: Head of Growth\nThis is a hybrid role based in Culver City, CA, with in-person work at our office. We welcome candidates outside Los Angeles who can relocate by their start date or on an agreed timeline.\nAbout dot cards\ndot.cards is building the platform for what happens after people connect in the real world. Our connected hardware and software help individuals and businesses share information and build relationships. With more than 2.5 million devices sold, we combine real-world distribution with a growing software platform spanning digital profiles, mobile apps, and subscription products. We are a revenue-backed company based in Los Angeles, entering our next phase of growth.\nThe role\nWe are hiring a Senior Manager, Lifecycle Marketing & Retention to build and lead our lifecycle marketing function. You will own the lifecycle funnels for our mobile app, consumer subscriptions, and ecommerce business, helping customers discover value, build product habits, and grow with dot.cards.\nReporting to the Head of Growth, you will define the customer lifecycle, identify the moments that lead to lasting engagement, and establish the milestones and metrics that guide our growth. You will combine customer insight, behavioral data, and creative thinking to improve activation, conversion, and retention across our products.\nThis is a senior, hands-on builder role. You will set priorities and personally build, launch, measure, and improve lifecycle programs, working closely with Product, Engineering, Data, and Design. You can bring deep consumer app or subscription experience and apply it across the broader customer journey; prior experience across all three business models is not required.\nWhat you will own\nLifecycle strategy and roadmap. Define customer journeys, lifecycle stages, activation milestones, and growth priorities across our products.\n\nMobile app lifecycle. Own the mobile app lifecycle funnel from install and signup through onboarding, activation, feature adoption, ongoing engagement, and reactivation. Help users reach meaningful value sooner and build consistent product habits.\n\nConsumer subscription lifecycle. Own the Profile+ lifecycle funnel from free-to-trial and trial-to-paid conversion through adoption, renewal, retention, and win-back. Grow retained subscribers and customer lifetime value.\n\nEcommerce lifecycle. Own the ecommerce lifecycle funnel from lead capture and nurture through first purchase, cart and checkout recovery, post-purchase engagement, and repeat purchase. Improve purchase conversion and incremental revenue.\n\nCustomer communications. Build, launch, and improve personalized email, SMS, push, and in-app programs, including audience selection, messaging, journey logic, and pre-launch QA.\n\nMeasurement and experimentation. Establish funnel KPIs and use cohorts, segmentation, and experiments to improve activation, trial-to-paid conversion, retained subscribers, churn, repeat purchase, and incremental revenue. Connect program results to business outcomes.\n\nLifecycle platform and creative quality. Own Customer.io, behavioral segmentation, personalization, and the quality and consistency of lifecycle messaging. Define event, audience, and data requirements with Product, Engineering, and Data, and validate that journeys trigger and measure correctly.\n\nCross-functional growth initiatives. Partner with Product, Engineering, Data, and Design to improve customer journeys across ecommerce, mobile, and web.\n\nWhat we are looking for\nDeep lifecycle experience in a consumer app or subscription business, with a track record of independently building and improving programs from strategy through execution.\n\nEvidence of measurable improvements in activation, conversion, retention, churn, or customer lifetime value. Be ready to explain the starting point, what you changed, how you measured it, and the result.\n\nAdvanced, hands-on experience with Customer.io, Braze, Iterable, or a comparable event-driven lifecycle platform, including behavioral segmentation, personalization, and multichannel journeys.\n\nStrong analytical skills across funnels, cohorts, and experimentation, with the ability to connect customer behavior to business performance.\n\nTechnical fluency with customer data and event-driven marketing. You can define event and audience requirements, troubleshoot journey logic, and work effectively with Product, Engineering, and Data; software development experience is not required.\n\nExcellent writing and creative judgment, with experience shaping messaging and directing creative work across the customer journey.\n\nStrong ownership, curiosity, and initiative. You can bring structure to an open-ended opportunity, make thoughtful decisions, and lead cross-functional work through to results.\n\nNice to have\nHands-on Customer.io experience.\n\nExperience with connected hardware and companion mobile apps.\n\nExperience spanning ecommerce and recurring-revenue products.\n\nExperience launching mobile push, SMS, or in-app messaging programs.\n\nSQL and product analytics fluency.\n\nCompensation\n$130,000-$160,000 annual base salary, based on relevant experience and skills.\ndot.cards is an equal opportunity employer. We welcome qualified applicants of all backgrounds and are committed to an inclusive workplace. Reasonable accommodations are available throughout the hiring process. For assistance, contact .","description_format":"text","description_chars":5432,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Consumer & Utility Software"],"lifecycle":[{"event":"open","at":"2026-09-25T19:07:56Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":72500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":40,"band":"fade","label":"Fading","p_open":1,"p_active":0.736,"p_room":0.55,"age_days":29,"expected_fill_days":27,"reasons":["conf:1","win:tail"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":160000,"is_top_pay":true},"html_url":"https://alion.io/job/dot-senior-manager-lifecycle-retention","json_url":"https://alion.io/job/dot-senior-manager-lifecycle-retention.json","meta":{"generated_at":"2026-10-25T19:06:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27188,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":694982},"rest":"https://alion.io/mcp/rest/get_company?id=694982"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdot-senior-manager-lifecycle-retention"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdot-senior-manager-lifecycle-retention"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdot-senior-manager-lifecycle-retention"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dot-senior-manager-lifecycle-retention\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdot-senior-manager-lifecycle-retention"}]}