{"id":1969637,"url":"https://alion.io/job/dow-jones-manager-social-emerging-platforms","title":"Manager, Social & Emerging Platforms","company":{"id":58531,"name":"Dow Jones","domain":"dowjones.com","url":"https://alion.io/company/dow-jones","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":76,"open_postings":24,"ghost_share":0,"stale_share":0.958,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":130000,"currency":"USD","period":"year","gross":null,"usd_annual":130000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LLM","optional":false}],"status":"closed","first_seen_at":"2026-10-06T18:47:54Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-28T01:44:28Z","board_verified":false,"closed_at":"2026-10-28T01:44:28Z","days_open":21,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":21},"description":"Job Description:\nAbout The Team:\nThe Trust is the award-winning creative studio of The Wall Street Journal and Barron's Group, creating premium branded content and storytelling for some of the world's leading brands. We combine the journalistic excellence and authority of our publications with strategic creativity, data-driven insights and innovative content experiences to help clients connect with influential audiences.\nAbout the Role:\nThe Manager, Social & Emerging Platforms is a strategic and creative thinker tasked with helping to drive the cross-functional vision, growth, and execution of emerging and evolving content formats including social, TV and LLM-optimized formats for Custom Content and Brand Advertising.\nEvolving beyond core social channel management and creative vision, this role bridges creative direction, platform strategy, and commercial opportunity. You, with a new social team, will establish centralized ownership over the custom and brand social ecosystem-from pricing and product strategy to paid distribution and end-to-end creative direction. Additionally, this role acts as a primary cross-platform strategist, expanding storytelling initiatives into appropriate TV formats with social extensions as well as actively contributing to traditional video programming, host/talent engagements, and next-generation media consumption platforms.\nPositioned with clear cross-departmental visibility, you will re-establish early-stage involvement in pre-sale strategic development, ensuring social and emerging platform strategies are baked into overarching campaign narratives rather than added downstream. You will also oversee dedicated execution resources across paid media and creative strategy, elevating the organization’s overall expertise and driving commercial revenue growth.\nThis role offers an early progression path toward creative leadership across the broader media organization and visibility with new teams, including TV.\nYou Will:\nStrategic Vision & Commercial OwnershipCentralize Social Strategy: Serve as the primary, authoritative voice of social as a cross-MMS function across both Custom Content and Brand Advertising.\nProduct & Pricing Strategy: Partner with Product Strategy to design, price, and package scalable social products, custom content offerings, and paid distribution models that reflect competitive publisher benchmarks.\nEarly-Stage Pre-Sale Ideation: Re-establish early seat-at-the-table involvement in high-value pre-sale pitch workflows, shaping core strategic frameworks and creative directions from inception.\nCross-Departmental Enablement: Develop internal education, standards, and training to enable sales, planning, and editorial teams, driving revenue growth and reducing execution friction.\n\nCreative Direction & Platform ExpansionOmnichannel Creative Direction: Lead high-level creative direction for social-first campaigns while expanding traditional Creative Director duties across broader media formats where new platforms and social and LLM optimization are critical - expected to be a greater number of campaigns. \nEmerging Content Platforms: Continuously evaluate and test new platforms, content formats, and media consumption habits to keep the studio at the forefront of digital culture and audience behavior.\nPaid & Organic Alignment: Oversee paid social strategies and organic content outputs, ensuring campaign creative aligns with platform-native behaviors and delivery algorithms.\n\nTeam Leadership & Resource ManagementTeam Supervision: Working with your manager, direct and manage dedicated execution resources, including Full-Time Paid Social Strategists and Social Writer, delegating day-to-day tactical output to focus on higher-level strategic expansion.\nWorkflow Optimization: Establish formalized team structures and operational workflows that eliminate organizational ambiguity and streamline production between internal creative, sales, and product teams.\n\nYou Have:\nExperience: 7+ years of progressive experience in digital strategy, social media leadership, or creative strategy within a media publisher, agency, or content studio environment.\nStrategic & Commercial Acumen: Proven track record of developing market-ready digital/social products, establishing pricing strategy, and shaping pre-sale pitches that win commercial business.\n Creative Scope: Strong portfolio of creative direction spanning short-form social, native video, platform-first strategy, and cross-platform extensions (e.g., experiential, events, hosting).\n Team Management: Experience delegating execution to direct reports or specialized strategists (paid and creative) while maintaining quality control and high-level client delivery.\nCross-Functional Influence: Ability to navigate complex, matrixed media organizations, build consensus across product/editorial/sales teams, and establish formal operational ownership.\nOur Benefits\nComprehensive Healthcare Plans\nPaid Time Off\nRetirement Plans\nComprehensive Insurance Plans\nLifestyle Programs & Wellness Resources\nEducation Benefits\nFamily Care Benefits & Caregiving Support\nCommuter Transit Program\nSubscription Discounts\nEmployee Referral Program\nFinancial Health Programs\nCybersecurity Protection\nLearn more about us and our benefits click here.\nEqual Opportunity Employer\nAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets\nReasonable Accommodation\nWe are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at . Please put \"Reasonable Accommodation\" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.\nPlease refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.\nBusiness Area:\nDow Jones - Media Sales\nJob Category:\nMarketing & Product Management\nUnion Status:\nNon-Union roleBase Pay Range: $100,000.00 - $130,000.00\nWe’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.\nFor bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.\nFor benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.","description_format":"text","description_chars":7041,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Data & Analytics","Financial Services","Media & Entertainment"],"lifecycle":[{"event":"open","at":"2026-10-06T18:47:54Z"},{"event":"close","at":"2026-10-28T01:44:28Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 6","filings_12m":6,"filings_prev_12m":4,"green_card_filings_12m":0,"median_offered_wage_usd":102500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":null,"pay":{"stated_usd_annual":130000,"is_top_pay":true},"html_url":"https://alion.io/job/dow-jones-manager-social-emerging-platforms","json_url":"https://alion.io/job/dow-jones-manager-social-emerging-platforms.json","meta":{"generated_at":"2026-10-29T09:55:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14986,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58531},"rest":"https://alion.io/mcp/rest/get_company?id=58531"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdow-jones-manager-social-emerging-platforms"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdow-jones-manager-social-emerging-platforms"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdow-jones-manager-social-emerging-platforms"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dow-jones-manager-social-emerging-platforms\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdow-jones-manager-social-emerging-platforms"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1969637}},{"tool":"search_jobs","arguments":{"company":"dowjones.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1969637},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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