{"id":2334726,"url":"https://alion.io/job/dr-reddys-laboratories-brand-manager-4","title":"Brand Manager","company":{"id":5190,"name":"Dr. Reddy's Laboratories","domain":"drreddys.com","url":"https://alion.io/company/dr-reddy-s-laboratories-limited","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manila, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":6000,"max_usd":18000,"period":"year","method":"role_seniority_country_cell","sample_n":8},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T05:58:59Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-29T16:52:19Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"At Dr Reddy's \"Good Health Can't Wait\"\nBy joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.\n Job Summary\nBrand Manager will lead the assigned therapeutic area portfolio (Oncology/ Haematology), driving the launch, market leadership, and revenue growth of assigned brands. The role involves collaborating with multiple commercial operations teams for the development of strategy, creative and execution plans, product support and sales execution. The responsibilities will include operating within the organisational business code of conduct, policies and all applicable laws and regulations.\nRoles & Responsibilities\nDevelop robust marketing insights for the Brand Plan with a patient-centric focus.\nMaintaining an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.\nDevelop portfolio for the Oncology/Haematology therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.\nLead the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM.\nManage the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.\nAdvise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams.\nEffectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).\nActively ensure flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution.\nLead digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues, competitive positioning, and market dynamics.\nLiaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.\nProvide product training and role play sessions to the sales team to enhance product knowledge and effective selling.\nCross-functional collaboration with sales, regulatory, market access, finance, business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.\nSupport the product listing with institutions (government and private hospitals).\n Educational qualification: Bachelor’s / Master’s degree in Science or Marketing or Business\nMinimum work experience: 2 years of experience in the product management function in healthcare, pharmaceutics, or marketing in a multinational company environment; prior experience in Oncology/Haematology portfolio required\nSkills & attributes:\nGood interpersonal, presentation and cross functional skills.\nStrong analytical, influencing, and strategic thinking skills.\nStrong competency and acumen in business and marketing.\nProven experience in developing and implementing robust, effective integrated brand plans.\nAbility to generate good insights for synthesizing robust marketing strategies.\nEffective cross-functional team player, with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives.\nKnowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.\nFamiliarity with the pharmaceutical industry business, policies, and procedures.\nStrong patient centricity, empathy and understanding of customer’s needs in developing tailored marketing initiatives, communication messages and materials.","description_format":"text","description_chars":4131,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Prescription Drugs","Biologics & Biosimilars","OTC & Consumer Health Products","APIs & Drug Manufacturing"],"lifecycle":[{"event":"open","at":"2026-10-12T09:46:45Z"}],"visa":[],"liveness":{"score":12,"band":"cold","label":"Long shot","p_open":1,"p_active":0.345,"p_room":0.35,"age_days":16,"expected_fill_days":6,"reasons":["conf:2","velocity","win:tail","comp:junior"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/dr-reddys-laboratories-brand-manager-4","json_url":"https://alion.io/job/dr-reddys-laboratories-brand-manager-4.json","meta":{"generated_at":"2026-10-29T18:30:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27375,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5190},"rest":"https://alion.io/mcp/rest/get_company?id=5190"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdr-reddys-laboratories-brand-manager-4"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdr-reddys-laboratories-brand-manager-4"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdr-reddys-laboratories-brand-manager-4"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dr-reddys-laboratories-brand-manager-4\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdr-reddys-laboratories-brand-manager-4"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2334726}},{"tool":"search_jobs","arguments":{"company":"drreddys.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2334726},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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