{"id":3263904,"url":"https://alion.io/job/dr-reddys-laboratories-brand-manager-5","title":"Brand Manager","company":{"id":5190,"name":"Dr. Reddy's Laboratories","domain":"drreddys.com","url":"https://alion.io/company/dr-reddy-s-laboratories-limited","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hyderabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":8000,"max_usd":20000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":22},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-26T05:25:05Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-31T18:01:25Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.\nWe started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.\nFor nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity - to strengthen our core further (the next steps) and to build the future (the new bets).\n‘The Next and the New’ is how we aim to continue to be the partner of choice - purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose - helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency\nDr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.\n\"\n Job Summary\nWe are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends, optimize performance, and ensure compliance with regulations to drive sales and strengthen customer relationships.\n\" Roles & Responsibilities\nYou will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.\nYou will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.\nYou will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.\nYou will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.\nYou will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.\nYou will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact theconsumer funnel and convert indicators into sales.\nYou will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies.\nYou will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.\n\"\n Educational Qualification\nScience/Pharma/Medical Graduate preferably with MBA in Marketing\nMinimum Work Experience\n3+ yrs overall experience\nSkills & Attributes & Critical Exposures Functional Skills\nMarket Access Strategy\nCustomer Value Propositions\nRegulatory Requirements\nProduct Marketing\nBrand Strategy\nBrand Architecture\nBrand Representation\nResident Skills\nBusiness Acumen\nData Analysis\nMarket Intelligence\nStorytelling\nBehavioural Skills\nVisionary Execution - Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.\nCollaborative Drive - Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.\nPerformance Mindset - Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.\nCritical Exposures\nExposure to product/brand management in the pharma sector or as a freelance brand specialist\nStint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.\nExposure to Legal, compliance and medical regulation is preferred\nPrior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D is desired.\nExposure to CRM and Data Visualization tools is preferred\n\"\n Benefits Offered\nAt Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.\nThe benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.\n\" Our Work Culture\nAsk any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.\nFor more details, please visit our career website at https://careers.drreddys.com/#!/\"","description_format":"text","description_chars":6768,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Prescription Drugs","Biologics & Biosimilars","OTC & Consumer Health Products","APIs & Drug Manufacturing"],"lifecycle":[{"event":"open","at":"2026-10-26T07:39:03Z"}],"visa":[],"liveness":{"score":67,"band":"ok","label":"Likely open","p_open":1,"p_active":0.845,"p_room":0.788,"age_days":5,"expected_fill_days":6,"reasons":["conf:2","velocity","win:late"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/dr-reddys-laboratories-brand-manager-5","json_url":"https://alion.io/job/dr-reddys-laboratories-brand-manager-5.json","meta":{"generated_at":"2026-10-31T19:41:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":30985,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5190},"rest":"https://alion.io/mcp/rest/get_company?id=5190"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdr-reddys-laboratories-brand-manager-5"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdr-reddys-laboratories-brand-manager-5"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdr-reddys-laboratories-brand-manager-5"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dr-reddys-laboratories-brand-manager-5\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdr-reddys-laboratories-brand-manager-5"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3263904}},{"tool":"search_jobs","arguments":{"company":"drreddys.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3263904},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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