{"id":2739518,"url":"https://alion.io/job/dr-reddys-laboratories-digital-content-creative-manager","title":"Digital Content & Creative Manager","company":{"id":5190,"name":"Dr. Reddy's Laboratories","domain":"drreddys.com","url":"https://alion.io/company/dr-reddy-s-laboratories-limited","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Princeton, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":76000,"max_usd":155000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false}],"status":"live","first_seen_at":"2026-10-16T18:29:41Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-23T17:41:18Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"At Dr Reddy's \"Good Health Can't Wait\"\nBy joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.\nDiversity, Equity & Inclusion\nAt Dr. Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.\nHelp Shape the Future of Consumer Health\nWe're looking for a creative, digitally savvy, and hands-on consumer marketer to help bring our health and wellness brands to life.\nThis is a role for builders. You'll personally create content, experiment with new ideas and technologies, and help shape how consumers discover, understand, and shop for our products. You'll work across multiple consumer brands and digital channels, combining creative judgment, consumer insight, ecommerce expertise, and AI-powered tools to create content that captures attention, communicates product differentiation, and drives engagement and conversion.\nWhat You'll Do\nCreate Consumer Content That Converts\nDevelop consumer-facing digital content across multiple health and wellness brands and channels, including ecommerce, DTC websites, social media, CRM/email, paid media and organic content.\nPersonally create and adapt content across formats, including digital imagery, ecommerce assets, social content, video, product education, advertising copy and other consumer-facing creative.\nCreate and optimize ecommerce content across Amazon, DTC websites and other digital retail environments, including PDP copy, imagery, video, enhanced content and conversion-focused product storytelling.\nTranslate consumer insights, product benefits and brand positioning into simple, compelling content that helps consumers understand why a product is right for them.\nAdapt strong ideas across channels and formats to increase both the quality and volume of content we produce.\nUse AI and Creative Technology to Make Better Content, Faster\nUse AI and other creative technologies to accelerate ideation, creation, editing, personalization, optimization and repurposing.\nPersonally work with digital creative tools such as Canva, Adobe or similar platforms to develop and refine content.\nStay current on emerging AI, content and digital marketing tools, experimenting with new capabilities rather than relying solely on established ways of working.\nIdentify opportunities to use technology and automation to improve both content effectiveness and team productivity.\nBuild, Collaborate and Optimize\nHelp shape each brand's voice, creative expression and digital presence.\nWork hands-on while also partnering with agencies, creators, influencers, affiliates and freelancers to bring larger initiatives to life.\nProvide clear creative direction and briefs to external partners and improve or refine work when needed.\nManage content workflows from ideation through review, approval and launch.\nUse ecommerce, SEO, social and performance insights to continuously improve content.\nHelp identify what should be created in-house versus where specialized external support will produce a better result.\nThis Is a Hands-On Role\nWe're looking for someone who is as comfortable making as they are managing.\nYou'll personally create and refine content while also directing agencies, creators and other external partners. If your experience has primarily involved briefing and managing agencies rather than personally creating digital content, this is unlikely to be the right role for you.\nWhat Makes You a Great Fit\n5+ years of experience developing consumer-facing digital content for consumer brands, ideally in consumer health, wellness, beauty, personal care, food/beverage, ecommerce, DTC or another consumer-driven category.\nDemonstrated experience creating content designed to influence consumer consideration, conversion and purchase, rather than primarily corporate communications or editorial content.\nStrong portfolio showing work you personally created or played a substantial hands-on role in developing across multiple digital formats.\nExperience with ecommerce and digital product storytelling, ideally including Amazon, DTC websites, retailer product pages or other conversion-focused digital environments.\nStrong creative judgment with an understanding of how imagery, video, copy, product education, creators and differentiated claims work together to influence consumer preference.\nStrong writing, editing and storytelling skills, with the ability to simplify complex product or health information for consumers.\nDemonstrated proficiency with AI-enabled content creation tools and hands-on creative platforms such as Canva, Adobe or similar tools.\nFamiliarity with SEO, social platforms, content management systems, ecommerce and analytics.\nAbility to move comfortably between strategy and execution.\nCurious, adaptable and energized by new ideas, technologies and consumer trends.\nWhy This Role Is Different\nWork across multiple consumer health and wellness brands rather than a single brand or channel.\nHave meaningful creative ownership and visibility from day one.\nCreate work that reaches consumers across Amazon, brand websites, social media, CRM, advertising and other digital touchpoints.\nExperiment with emerging AI and creative technologies and help shape how we use them.\nWork across strategy and execution.\nSpend more time building and creating than managing.\nYou'll Thrive Here If...\nYou love making things and can show us what you've made.\nYou think like a consumer marketer, not a corporate communicator.\nYou enjoy figuring out what will make someone stop, engage, understand and ultimately take action.\nYou use AI as a creative partner and productivity tool, not a shortcut.\nYou have strong creative instincts but are equally interested in what actually performs.\nYou're comfortable learning new tools and experimenting with new ways of working.\nYou can move between doing the work yourself and getting great work from others.\nYou care deeply about understanding consumers and want to build work you're proud to share.\n We would love to see your creativity! Attach a digital portfolio of your work (sample) along with your resume.\n Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.\nDr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location. Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.\nOur Work Culture\nAsk any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.\nEqual Opportunity Employer\nAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.\nFor more details, please visit our career website athttps://careers.drreddys.com/#!/","description_format":"text","description_chars":8406,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Equity","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Content Creation","Digital Media","Biologics & Biosimilars","OTC & Consumer Health Products"],"lifecycle":[{"event":"open","at":"2026-10-16T20:20:14Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1","filings_12m":1,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":302500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":44,"band":"fade","label":"Fading","p_open":1,"p_active":0.757,"p_room":0.578,"age_days":6,"expected_fill_days":6,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/dr-reddys-laboratories-digital-content-creative-manager","json_url":"https://alion.io/job/dr-reddys-laboratories-digital-content-creative-manager.json","meta":{"generated_at":"2026-10-23T18:14:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27797,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5190},"rest":"https://alion.io/mcp/rest/get_company?id=5190"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdr-reddys-laboratories-digital-content-creative-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdr-reddys-laboratories-digital-content-creative-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdr-reddys-laboratories-digital-content-creative-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dr-reddys-laboratories-digital-content-creative-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdr-reddys-laboratories-digital-content-creative-manager"}]}