{"id":1258211,"url":"https://alion.io/job/drake-software-marketing-lifecycle-automation-manager","title":"Marketing Lifecycle & Automation Manager","company":{"id":1779520,"name":"Drake Software","domain":"drakesoftware.com","url":"https://alion.io/company/drakesoftware","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":89,"open_postings":9,"ghost_share":0,"stale_share":0.444,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":97000,"max_usd":182000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1177},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-21T00:00:00Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-10-21T03:03:25Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":29},"description":"Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.\nThe Marketing Lifecycle & Automation Manager is the lead hands-on expert for Salesforce Marketing Cloud Account Engagement (Pardot) within B2B Marketing. This role builds and optimizesautomated programs that improve prospect and customer engagement, lead progression, conversion, retention, and revenue across Drake Software and TaxAct Professional.\nKey Responsibilities\nMarketing Automation and Lifecycle Programs\nBuild, test, launch, troubleshoot, and optimizeautomated nurture programs, Engagement Studio journeys, forms, landing pages, segmentation rules, scoring models, and triggered communications.\n\nDevelop journeys spanning prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement.\n\nReplace one-time communications and manual processes with scalable automation.\n\nLead Management and Campaign Enablement\nOwn marketing requirements for lead scoring, grading, qualification, routing, prioritization, and marketing-to-sales handoffs.\n\nAnalyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention.\n\nPartner with campaign and channel owners to develop targeted audiences, automated follow-up, testing strategies, and reusable journey frameworks.\n\nPlatform, Data, and Technology Enablement\nServe as B2B Marketing’s subject-matter expert and primary hands-on user of Salesforce Marketing Cloud Account Engagement.\n\nDiagnose campaign, segmentation, synchronization, data-quality, and automation issues, escalating platform or integration needs when necessary.\n\nPartner with Marketing Operations, Data, and AI teams to define the fields, audience signals, business rules, integrations, and insights needed to expand automation and personalization.\n\nPerformance and Optimization\nMonitor lifecycle engagement, funnel progression, conversion, and program effectiveness.\n\nTranslate performance insights into improvements to audiences, messaging, scoring, timing, and journey paths.\n\nConnect lifecycle programs to pipeline, revenue, adoption, and retention outcomes.\n\n Qualifications\n5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a relatedfield.\n\n3+ years of hands-on experience building and optimizingprograms in Salesforce Marketing Cloud Account Engagement (Pardot).\n\nExperience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting.\n\nStrong understanding of lead management, funnel stages, routing, qualification, and marketing-to-sales handoffs.\n\nAbility to translate business needs into automation logic, audience criteria, data requirements, and reporting specifications.\n\nExperience working with Marketing Operations, Data, Analytics, or AI teams to enable automation and personalization.\n\nSalesforce Account Engagement/Pardot certification preferred.\n\nMeasures of Success\nIncreased use and effectiveness of automated lifecycle journeys.\n\nImproved lead acceptance, lead-to-opportunity conversion, and response time.\n\nReduced manual list creation and campaign execution.\n\nImproved Pardot utilization, data quality, and automation reliability.\n\nExpanded data- and AI-enabled segmentation and personalization.\n\nPipeline and revenue influencedby lifecycle programs.\n\nAt Taxwell, we believe our work benefits from the diverse perspectives of our employees. As such, Taxwell welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Taxwell, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.\nTaxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under applicable law. Taxwell considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.\nIf you need assistance or accommodation due to a disability, you may contact us at  or by calling 828-349-5887 to speak with a member of the HR Talent Acquisition team.","description_format":"text","description_chars":4756,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Software","Accounting & Tax Software"],"lifecycle":[{"event":"open","at":"2026-09-25T19:37:37Z"}],"visa":[],"liveness":{"score":57,"band":"ok","label":"Likely open","p_open":1,"p_active":0.755,"p_room":0.75,"age_days":29,"expected_fill_days":30,"reasons":["conf:3","velocity","win:late"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/drake-software-marketing-lifecycle-automation-manager","json_url":"https://alion.io/job/drake-software-marketing-lifecycle-automation-manager.json","meta":{"generated_at":"2026-10-21T05:06:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7558,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1779520},"rest":"https://alion.io/mcp/rest/get_company?id=1779520"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdrake-software-marketing-lifecycle-automation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdrake-software-marketing-lifecycle-automation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdrake-software-marketing-lifecycle-automation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/drake-software-marketing-lifecycle-automation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdrake-software-marketing-lifecycle-automation-manager"}]}