{"id":3023133,"url":"https://alion.io/job/dropbox-senior-manager-lifecycle-marketing-2","title":"Senior Manager, Lifecycle Marketing","company":{"id":4307,"name":"Dropbox","domain":"dropbox.com","url":"https://alion.io/company/dropbox","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":96,"open_postings":6,"ghost_share":0,"stale_share":0.167,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":{"min":181500,"max":245500,"currency":"USD","period":"year","gross":null,"usd_annual":245500},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Dropbox","optional":false},{"name":"Iterable","optional":true}],"status":"live","first_seen_at":"2026-10-21T18:14:33Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-24T15:24:52Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Role Description\nAs the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecyclemarketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.\nThis is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.\nYou will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.\nThe opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs.\nResponsibilities\nOwn Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.\nLead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.\nBuild and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.\nPartner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.\nEstablish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.\nBuild the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.\nRequirements\n10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.\nSignificantpeople-management experience, with a track record of hiring, coaching, and leading high-performing teams.\nDemonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.\nDeep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.\nStrong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.\nStrong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.\nPreferred Qualifications\nExperience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.\nExperience building expansion, cross-sell, or multi-product programs across a broad existing customer base.\nExperience with Iterable or comparable enterprise lifecycle and marketing automation platforms.\nDurable Skills\nAI fluency means using these tools to amplifyhuman judgment, not replace it. We believe people with these skills will thrive as work and technologycontinue to evolve:\nAwareness: Understand yourselfand others.\nJudgment: Evaluateinformation and make decisions in complex situations.\nAdaptability: Learn, adjust, and stay effective through change.\nConnection: Communicate, collaborate, and build trust.\nTo learn more about why these skills matter and what the data shows about thriving through change, read this blog post fromour Chief People Officer, Melanie Rosenwasser.\nCompensation\nUS Zone 1\nThis role is not available in Zone 1\nUS Zone 2\n$181,500—$245,500 USD\nUS Zone 3\n$161,300—$218,300 USD","description_format":"text","description_chars":4572,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Signature","Team Communication & Collaboration","Cloud Storage & File Sharing"],"lifecycle":[{"event":"open","at":"2026-10-21T18:23:34Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":33,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":245500,"is_top_pay":true},"html_url":"https://alion.io/job/dropbox-senior-manager-lifecycle-marketing-2","json_url":"https://alion.io/job/dropbox-senior-manager-lifecycle-marketing-2.json","meta":{"generated_at":"2026-10-24T16:20:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23585,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4307},"rest":"https://alion.io/mcp/rest/get_company?id=4307"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdropbox-senior-manager-lifecycle-marketing-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdropbox-senior-manager-lifecycle-marketing-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdropbox-senior-manager-lifecycle-marketing-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dropbox-senior-manager-lifecycle-marketing-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdropbox-senior-manager-lifecycle-marketing-2"}]}