Senior Content Writer

Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Content Writer, you will be responsible for helping us connect with our customer base across several different channels. You will be responsible for conducting thorough research on industry-related topics, generating ideas and creating content for our platforms, LinkedIn posts and contributing to our blogs.

You are responsible for:

• Work closely with the marketing team to brainstorm ideas and craft beautifully worded content that is insightful, engaging and impactful.
• Propose copy concepts and conduct research on any given topic to produce well-researched content for publication online and in print.
• Use AI writing and research tools to support content ideation, outlines, first drafts, summaries, and headline variations to improve speed and efficiency.
• Leverage AI tools for content optimisation, including SEO suggestions, keyword placement, and readability improvements.
• Have a strong grasp of numbers and leverage platform data to support content creation.
• Identify customers’ needs and recommend new content to address gaps in the company's current content.
• Create compelling headlines and body copy that capture the target audience's attention.
• Help create style guides or suggest changes to ensure content is consistent and clear.
• Set and follow a strict & busy editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
• Develop related content for multiple platforms, such as META, LinkedIn and dubizzle’s very own blog.
• Assist the marketing team in developing content for advertising campaigns.
• Use search engine optimisation (SEO) strategies in writing to maximise the online visibility of a website in search results.

Requirements

• Bachelor's degree or equivalent experience in Communications, Marketing, Journalism, or a related field.
• 2+ years of experience in a similar role.
• Impeccable grasp of both Arabic & English languages, including industry-related keywords and expressions.
• Proven record of excellent writing demonstrated in a professional portfolio.
• An understanding of search engine optimisation best practices.
• Understanding of when and how to use AI to enhance productivity without compromising quality or brand voice.
• Excellent communication, collaboration, and time-management skills, including prioritising, scheduling and adapting when necessary.
• Strong editing and proofreading skills to elevate AI-assisted drafts into high-quality final content.
• Agile and capable of handling multiple projects simultaneously.
• An eye for details and the ability to proofread one's own work is a must.
• Ability to work independently with little or no daily supervision.
• Strict adherence to the style guides of the brand and their policies for publication.
• Creative, innovative and easily adapts to changes.
• Comfortable working with AI tools as part of daily content production.

Benefits

• A fast paced, high performing team.
• Comprehensive Health Insurance
• Life Insurance
• Rewards & Recognitions
• Learning & Development opportunities