Senior Integrated Marketing Manager (R-19645)
The Senior Integrated Marketing Manager is part of the core team responsible for leading the strategy, development, and execution of integrated, multi-channel marketing programs that drive brand growth, demand generation, and revenue impact across assigned global Operating Unit.
This role operates as a strategic marketing partner to senior stakeholders across Sales, Product, and Strategy, owning end-to-end campaign planning and execution across global markets. The role translates business priorities into scalable marketing strategies and high-impact campaigns, ensuring alignment with go-to-market plans and commercial objectives.
Reporting into the Marketing leader for the global operating unit, working as part of a core global marketing team aligned to the OU, This role will predominantly be focused on driving pipeline growth in assigned region via execution of marketing programmes through working closely with centralized MBC teams such as comms, analyst relations, events, content, creative, analytics, digital media and operations.
Essential Key Responsibilities
Lead the development of integrated global marketing strategies and plans aligned to business and revenue objectives for the assigned Operating Unit(s).
Serve as a strategic advisor to senior stakeholders, shaping go-to-market and demand generation approaches.
Own campaign prioritization and planning across segments, industries, and geographies, ensuring alignment with commercial targets and growth opportunities.
Own responsibility for marketing contribution to pipeline, demand generation targets, and campaign ROI.
Establish KPIs, measurement frameworks, and reporting structures to track performance and business impact, working with the Marketing Analytics team.
Translate campaign and pipeline performance into actionable insights and strategic recommendations for continuous optimization.
Drive the execution of campaigns and activities through collaboration and alignment with the responsible cross-functional teams including marketing operations, digital, analytics, content, communications, and events, ensuring seamless execution.
Collaborate closely with Product Marketing to lead go-to-market planning, product launches, and sales enablement initiatives.
Ensure strong governance of campaign processes, timelines, budgets, and resource allocation.
Identify opportunities to improve campaign performance, processes, and tools.
Stay ahead of industry trends, marketing technologies, and competitive activity to inform strategy.
Provide mentorship and guidance to junior marketing team members.
Essential Skills and/or Certifications
Bachelor’s degree in Marketing, Business, Communications or related field with 8 to 12 years of relevant experience
Desired experience within the industry relevant to the OU
At least 8 years’ experience in B2B marketing, with significant experience leading integrated marketing strategy and execution.
Proven track record of owning and delivering global, multi-channel campaigns with measurable impact on pipeline and revenue.
Strong experience in strategic planning, campaign orchestration, and stakeholder management at senior levels.
Advanced analytical skills with experience interpreting data into strategic insights and business decisions.
Excellent communication and stakeholder management skills, including executive-level engagement.
Strong project management and organizational skills with the ability to manage complex, concurrent programs.
Proficiency in Microsoft Office Suites Skills
Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.