{"id":1804282,"url":"https://alion.io/job/dutchbros-program-manager-cultural-events-and-experiences","title":"Program Manager, Cultural Events and Experiences","company":{"id":1802497,"name":"DutchBros","domain":"dutchbros.com","url":"https://alion.io/company/dutchbros","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Management","role_family":"Management","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Rio de Janeiro, Brazil"],"countries":["BR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":85000,"max_usd":160000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":4830},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Asana","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Path Planning","optional":false},{"name":"Smartsheet","optional":false},{"name":"Wrike","optional":false}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-11-02T14:03:34Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":31},"description":"It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.\nPosition Overview \nThis role sits at the intersection of events, brand partnerships, field activations, apparel, and culture, owning the programs, systems, and cross-functional execution that turn big ideas into exceptional experiences.\nYou’ll be the person who can take a complex, multi-team initiative and turn it into a clear plan: aligning stakeholders, building timelines, managing budgets, identifying risks, coordinating creative and production partners, and making sure nothing falls through the cracks.\nFrom A Better World (ABW) and field leadership experiences to brand partnerships, field activations, internal apparel programs, and cultural programming, you’ll help build scalable programs that strengthen how Dutch Bros shows up for our employees, our customers, and our partners.\nThis role is ideal for someone who thrives in a fast-moving environment, able to navigate ambiguity, communicate the team vision to SLT, loves bringing people and teams together, and is equally comfortable building a workback schedule, managing a vendor, reviewing a creative brief, analyzing a budget, or jumping onsite to make an experience happen.\nKey Result Areas \nA Better World (ABW) Program Management\nServe as the program management partner to the Employee Experience lead who owns ABW, providing the structure, planning discipline, and cross-functional coordination that keeps one of Dutch Bros’ largest leadership experiences moving forward.\nBuild and maintain the master workback schedule, critical path, and dependency map across creative, content, production, venue, AV, talent, travel, merchandise, and partner workstreams.\nRun the operating cadence for ABW, including planning meetings, status reviews, decision logs, action tracking, and risk registers.\nCreate clarity and accountability across workstream owners by establishing milestones, owners, deadlines, and clear definitions of done.\nSurface risks, dependencies, and bottlenecks early and bring forward recommended solutions so decisions can be made quickly.\nCoordinate Creative Studio and partner-team contributions, ensuring briefs, timelines, review checkpoints, and deliverables are aligned.\nPartner with vendors and external agencies to coordinate scopes, timelines, deliverables, and onsite execution.\nTrack ABW spend against forecast in partnership with the event owner, maintaining visibility into commitments, invoices, and overall budget health.\nSupport executive and leadership preparation through concise status reporting, briefing materials, decision points, and meeting preparation. \nLead post-event analysis, incorporating attendee feedback, cost performance, operational learnings, and stakeholder input into future planning.\nCodify ABW planning into a repeatable program management playbook that can scale to regional, leadership, and new-market culture experiences.\nBrand Partnerships & Field Activation Programs\nOwn program management and execution infrastructure for strategic brand partnerships, field activations, and consumer-facing experiences. \nPartner with Brand, Field Marketing, Creative, Operations, and external partners to translate partnership objectives into executable programs. \nBuild activation plans that define scope, deliverables, timelines, owners, budgets, partner commitments, and success measures. \nManage partner workbacks and ensure Dutch Bros deliverables are completed on time and to brand standards. \nCoordinate onsite activation logistics including staffing, product, apparel, signage, experiential elements, shipping, vendors, and field execution. \nServe as a central point of contact between internal teams and external brand partners, creating clear communication and accountability. \nDevelop repeatable activation frameworks and tiering models that allow the team to deliver more high-quality experiences with less bespoke work. \nTrack partnership commitments, activation deliverables, and key milestones to ensure both internal and external stakeholders deliver against expectations. \nConduct post-activation recaps to evaluate execution, engagement, partner experience, operational efficiency, and opportunities for improvement. \nHelp identify opportunities to evolve the brand partnership experience through new activation concepts, scalable tools, and stronger operational practices. \nInternal Apparel & Merchandise Programs\nLead the program management of employee-facing apparel and merchandise experiences, helping evolve apparel from a transactional benefit into an engaging employee and brand experience. \nManage the planning calendar for internal apparel programs, including seasonal drops, employee merchandise programs, special events, and cultural moments. \nPartner with Creative, Brand, Merchandising, vendors, and Employee Experience to bring apparel concepts from idea through sourcing, production, launch, and fulfillment. \nBuild timelines and critical paths across design, approvals, sourcing, production, inventory, fulfillment, communications, and launch. \nCoordinate employee apparel experiences that prioritize choice, quality, accessibility, ease, and brand connection. \nManage vendor relationships and ensure deliverables, quality standards, pricing, and timelines are aligned. \nTrack apparel program budgets, forecasts, commitments, and actual spend. \nDevelop scalable processes for employee merchandise distribution, shopping experiences, pop-ups, ecommerce, and event-based apparel. \nUse employee feedback, participation data, and program performance to continuously improve the apparel experience. \nPartner with Brand and Creative to ensure internal apparel programs reinforce Dutch Bros’ brand identity and serve as an authentic employee influence and advocacy channel. \nBuild repeatable playbooks and operating standards that make apparel programs easier to execute across the organization. \nCultural Programming & Employee Experiences\nHelp design and operationalize cultural programming that brings Dutch Bros’ values, leadership philosophy, and employee experience to life. \nPartner with Employee Experience leadership to translate cultural priorities into meaningful programs, experiences, and activations. \nBuild and manage program plans for cultural moments, leadership experiences, employee activations, recognition programs, and other high-impact internal experiences. \nCoordinate cross-functional teams across Creative, Internal Brand, Operations, People, Communications, and Field teams. \nCreate repeatable programming frameworks that can scale across HQ, field, and new markets. \nEnsure experiences are thoughtfully planned from concept through execution, including communications, logistics, staffing, content, production, and onsite experience. \nIncorporate employee feedback and engagement data into program design and continuous improvement. \nIdentify opportunities to make cultural programming more experiential, relevant, and connected to the everyday employee experience. \nHelp create consistent tools, resources, and playbooks that enable leaders and teams to activate culture in their own environments. \nCross-Department Program Management\nServe as the central program management function across Employee Experience and Field Marketing, creating a single view of active programs, owners, timelines, capacity, and risks. \nBuild and manage a unified intake and prioritization process so incoming requests are appropriately scoped, sequenced, and staffed against team capacity. \nEstablish a tiering structure for events and activations that enables more turnkey execution while reserving custom solutions for the highest-impact opportunities. \nApply the appropriate level of project management rigor to each initiative-from detailed critical-path planning for high-stakes programs to lighter, iterative processes for creative development. \nMaintain a portfolio dashboard that provides leadership with visibility into project status, capacity, risk, budget, and blockers. \nIdentify dependencies and conflicts across teams and drive resolution before they impact delivery. \nEstablish and continuously improve standards, templates, tools, and operating rhythms that allow teams to execute consistently as the organization scales. \nCreate clarity across ambiguous projects by defining scope, ownership, milestones, decisions, and next steps. \nBuild systems that allow the team to spend less time managing process and more time creating exceptional experiences. \nExecutive Partnership & Event Preparation\nAct as a strategic thought partner to the team leader and a trusted representative of the department across cross-functional initiatives. \nHelp prioritize workstreams and align execution with department and company goals. \nPrepare executive-ready updates, dashboards, decks, timelines, and briefing materials that clearly communicate progress, risks, decisions, and recommendations. \nRepresent the department in cross-functional meetings and partner forums, speaking confidently to status, dependencies, and tradeoffs. \nAnticipate roadblocks and bring recommended solutions rather than open problems. \nShape high-impact leadership meetings by coordinating agendas, pre-work, decisions, and post-meeting follow-through. \nCreate clarity and momentum in environments where priorities, stakeholders, and requirements may change quickly. \nBuild strong relationships across the organization and become a trusted partner to teams relying on Employee Experience and Field Marketing to deliver. \nPlanning, Budget & Continuous Improvement\nBuild the operational infrastructure that allows Employee Experience and Field Marketing programs to scale while maintaining a high bar for quality and experience. \nManage the annual operating calendar, including budget planning cycles, major events, apparel launches, partnership activations, cultural programming, and key deliverables. \nMonitor department budgets and ensure spend aligns with strategic priorities. \nTrack forecasts, commitments, actual spend, and variances across major programs. \nConduct research, benchmarking, and analysis to inform decisions around process, tooling, staffing models, vendors, and program design. \nEvaluate and refine systems and workflows to reduce friction, improve visibility, and increase the team's capacity for high-value work. \nDevelop post-program reporting and insights that turn executional learnings into better future programs. \nEstablish metrics and feedback loops that help the team understand participation, engagement, efficiency, and program impact. \nServe as a point of connection between Employee Experience, Field Marketing, Brand, Creative, Operations, and other partner teams. \nContinuously look for ways to make programs more scalable, more efficient, more engaging, and more distinctly Dutch Bros. \nSkills\nExecutive Presence - Commands credibility with senior leaders. Communicates status, risk, and tradeoffs with clarity and confidence, and can represent the department in rooms where decisions get made. \nAdaptive Project Management - Fluent in multiple methodologies and knows when to apply which. Brings hard structure to live event execution and lighter, iterative rhythms to creative development. \nLarge-Scale Event Program Management - Builds and manages critical path, dependencies, and timelines for complex multi-day events with many contributing teams and owners. \nCreative Workflow Fluency - Understands how creative work actually gets made. Builds process that protects the work instead of slowing it down. \nCross-Functional Orchestration - Connects two departments and multiple external partners, aligning intake, handoffs, and delivery without friction. \nPrioritization & Capacity Management - Sees where resources are strained before it becomes a problem and helps leadership make clear-eyed calls...","description_format":"text","description_chars":17136,"description_truncated":true,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-03T18:59:11Z"}],"visa":[],"liveness":{"score":24,"band":"cold","label":"Long shot","p_open":1,"p_active":0.685,"p_room":0.35,"age_days":31,"expected_fill_days":14,"reasons":["conf:1","win:tail"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/dutchbros-program-manager-cultural-events-and-experiences","json_url":"https://alion.io/job/dutchbros-program-manager-cultural-events-and-experiences.json","meta":{"generated_at":"2026-11-02T15:46:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21922,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1802497},"rest":"https://alion.io/mcp/rest/get_company?id=1802497"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdutchbros-program-manager-cultural-events-and-experiences"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdutchbros-program-manager-cultural-events-and-experiences"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdutchbros-program-manager-cultural-events-and-experiences"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dutchbros-program-manager-cultural-events-and-experiences\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdutchbros-program-manager-cultural-events-and-experiences"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1804282}},{"tool":"search_jobs","arguments":{"company":"dutchbros.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1804282},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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