{"id":4343994,"url":"https://alion.io/job/dynata-account-director-audience-activation","title":"Account Director, Audience Activation","company":{"id":1774103,"name":"Dynata","domain":"dynata.com","url":"https://alion.io/company/dynata","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":80000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-15T16:27:39Z","employer_posted_date":null,"last_verified_at":"2026-11-15T16:27:39Z","board_verified":false,"closed_at":null,"days_open":0,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":0},"description":"We’re looking for a dynamic Business Development Manager, Audience Activation to drive new business growth across agencies, publishers, and media holding companies. This role is ideal for a proactive, high-energy sales professional who understands the audience data ecosystem, thrives in fast-paced environments, and knows how to turn relationships into revenue.\nYou’ll be responsible for developing and closing new logos, expanding relationships with programmatic media buyers, and evangelizing our audience data solutions across the digital media landscape.\nKey Responsibilities\nDrive New Business: Prospect, pitch, and close new accounts across agencies, publishers, and ad tech partners. Expect 80–100% focus on new logo acquisition initially.\n\nPipeline Development: Build and maintain a robust pipeline using existing relationships and proactive outreach.\n\nClient Engagement: Conduct discovery meetings to identify client challenges and position audience activation solutions that drive measurable results.\n\nStrategic Sales Execution: Develop customized proposals, RFP responses, and pricing structures; negotiate contracts to close deals and meet revenue targets.\n\nMarket Insights: Stay current on programmatic trends, audience data usage, and evolving privacy regulations to guide client conversations.\n\nCollaboration: Partner with internal teams (Product, Operations, Marketing) to ensure seamless activation and client satisfaction.\n\nPerformance Management: Report on pipeline, forecast accuracy, and revenue results; manage against quarterly and annual quotas\n\nQualifications\nExperience: 7+ years of success in digital media, programmatic, or audience data sales.\n\nNetwork: Established relationships with key decision-makers at media agencies, holding companies, and DSPs.\n\nSales Chops: Proven track record of meeting or exceeding revenue goals; comfortable managing a complex sales cycle.\n\nExpertise: Deep understanding of programmatic media, 3rd-party audiences, and data activation strategies.\n\nCommunication: Exceptional presentation, negotiation, and relationship-building skills.\n\nMindset: Hunter mentality — self-motivated, persistent, and thrives in a quota-driven environment.\n\nBonus Points: Experience with platforms such as The Trade Desk, LiveRamp, Neustar, or similar data ecosystems.\n\nSuccess Metrics\nAchieve quarterly and annual new business revenue targets.\n\nDevelop 12–15 client meetings per month.\n\nGrow agency adoption and activation of audience products.\n\nBuild repeat business and expand into holding company networks.\n\nAt Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.\nDynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.\nThe base salary range for this position in is $80K-$150K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales target incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status. The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.\nOriginally posted on Himalayas","description_format":"text","description_chars":3934,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Cybersecurity","Data & Analytics","Market Research"],"lifecycle":[{"event":"open","at":"2026-11-15T20:31:15Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 9 · green card filings: 4","filings_12m":9,"filings_prev_12m":9,"green_card_filings_12m":4,"median_offered_wage_usd":126346,"route":null,"cap_exempt":false,"checked_at":"2026-11-15T09:21:55+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":30,"reasons":["seen:0","win:early"],"computed_at":"2026-11-15T22:27:52Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":false},"html_url":"https://alion.io/job/dynata-account-director-audience-activation","json_url":"https://alion.io/job/dynata-account-director-audience-activation.json","meta":{"generated_at":"2026-11-15T22:27:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18385,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1774103},"rest":"https://alion.io/mcp/rest/get_company?id=1774103"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdynata-account-director-audience-activation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdynata-account-director-audience-activation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdynata-account-director-audience-activation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dynata-account-director-audience-activation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdynata-account-director-audience-activation"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4343994}},{"tool":"search_jobs","arguments":{"company":"dynata.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4343994},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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