{"id":954082,"url":"https://alion.io/job/dyson-social-commerce-lead","title":"Social Commerce Lead","company":{"id":160,"name":"Dyson","domain":"dyson.com","url":"https://alion.io/company/dyson","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":92,"open_postings":52,"ghost_share":0,"stale_share":0.308,"repost_share":0.019,"time_to_fill_p50_days":30,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Field & Service","role_family":"Field & Service","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":["SG"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":26000,"max_usd":65000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":997},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-16T03:36:22Z","employer_posted_date":"2026-09-16","last_verified_at":"2026-10-12T20:21:22Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"About us\nDyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge - more categories, more locations, and more people.\nFrom its beginnings in cyclonic vacuums, Dyson’s portfolio has grown to include five main areas of technology: Cord-free and corded vacuum cleaners, hand dryers, lighting, environmental control machines (purifying fans, heating and cooling fans and humidifiers) and hair styling tools, which are sold in more than 82 countries across the world. We are on a mission to improve our customer’s lives: whether that be by making the the air they breathe safe and clean, or connecting them to high performing machines, which keep their homes clean.\nAbout the role\nRole Overview\nThe Social Commerce Lead supports the execution of Dyson Singapore's social commerce plans across content, affiliates, livestream, media and shop conversion activities. Working closely with the Senior Manager and cross-functional teams, the role helps coordinate channel activities, monitor performance, identify optimisation opportunities and support the delivery of commercial objectives within agreed brand and commercial guidelines.\nKey Responsibilities\n1. Channel Strategy and Commercial Ownership\nSupport the development and execution of quarterly and monthly social commerce plans aligned with broader e-commerce and business objectives.\nMonitor channel performance against GMV, unit, revenue and conversion targets, and provide insights and recommendations to support business performance.\nTrack channel performance, identify opportunities and risks, and support the preparation of performance reviews and business updates.\nAssist with sales forecasting, campaign planning and performance reporting activities.\n2. Integrated Social Commerce Operating Plan\nOwn one integrated calendar across launches, BAU content, affiliates, owned livestreams, paid activity and promotional moments.\nCoordinate weekly performance reviews and track actions with relevant stakeholders.\nCoordinate the integrated social commerce calendar across product launches, content activities, affiliate campaigns, livestreams, paid activities and promotional events.\nEnsure key stakeholders are aligned on timelines, deliverables and campaign requirements.\nSupport weekly performance reviews by consolidating updates, tracking actions and following up on outstanding items.\n3. Commercial Levers and Budget\nPartner with Sales on pricing, promotions, bundles, vouchers, stock allocation and social commerce shop mechanics.\nPartner with stakeholders to optimize investments across affiliate, content, livestream and paid activities.\nEscalate stock, pricing or profitability risks with quantified options and a recommended decision.\n4. Workstream Leadership\nSet the commercial brief and performance priorities for the Social Commerce Content Specialist.\nPartner with the Affiliate lead on recruitment, activation, content output and affiliate GMV contribution.\nPartner with the Livestream lead on owned-livestream strategy, calendar, roster, conversion performance and AI-livestream integration.\nPartner with Social and Marketing teams on global assets, brand guardrails, local adaptation and paid-media amplification.\nPartner with Category/GTM on paid KOLs and celebrity activity where the primary objective is brand or category awareness.\n5. Performance and Optimisation\nMaintain and consolidate social commerce performance reporting and insights.\nAnalyze the full funnel: content reach and watch time, product clicks, affiliate conversion, livestream efficiency, product-card performance, media ROAS and repeat/new-buyer contribution.\nRun structured tests across content, offers, livestream formats, affiliate cohorts and media; scale proven activity and stop low-return activity.\nMaintain forecast accuracy and convert insights into clear weekly actions, owners and deadlines.\n*Key Performance Indicators\nCommercial Growth: Social commerce GMV, units, net revenue and gross margin versus target; incremental contribution versus channel transfer.\nCommercial Quality: Product mix, discount efficiency, voucher efficiency and channel contribution after commissions, media and platform costs.\nEngine Performance: Content-attributed GMV, affiliate GMV, owned-livestream GMV and GMV/hour, product-card conversion and paid-media ROAS.\nCustomer Growth: New-buyer contribution, repeat purchases where measurable, follower quality and qualified traffic.\nAbout You\n4+ years of experience in ecommerce, marketplace, social commerce or digital sales, with direct ownership of a commercial target or P&L.\nStrong experience in TikTok Shop, Shopee or Lazada; platform name matters less than proven commercial accountability.\nConfident with forecasting, promotional economics, product mix, conversion funnels and performance reporting.\nAble to lead cross-functional teams through influence while making clear decisions and holding owners accountable.\nStrong understanding of content, affiliates, livestream and paid media as connected commerce levers.\nDyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.","description_format":"text","description_chars":5593,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Singapore","iso":"SG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Social Commerce","Home Appliances"],"lifecycle":[{"event":"open","at":"2026-09-16T03:36:22Z"}],"visa":[],"liveness":{"score":59,"band":"ok","label":"Likely open","p_open":1,"p_active":0.784,"p_room":0.75,"age_days":27,"expected_fill_days":30,"reasons":["conf:9","velocity","win:late","comp:brand"],"computed_at":"2026-10-13T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/dyson-social-commerce-lead","json_url":"https://alion.io/job/dyson-social-commerce-lead.json","meta":{"generated_at":"2026-10-13T07:41:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11358,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":160},"rest":"https://alion.io/mcp/rest/get_company?id=160"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdyson-social-commerce-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdyson-social-commerce-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdyson-social-commerce-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dyson-social-commerce-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdyson-social-commerce-lead"}]}