{"id":3103764,"url":"https://alion.io/job/e-direct-digital-marketing-expert","title":"Digital Marketing Expert","company":{"id":4451783,"name":"E-Direct","domain":"edirect.ng","url":"https://alion.io/company/e-direct-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Nigeria"],"countries":["NG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15000,"max_usd":36000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B 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conversions, and customer behaviour using analytics tools.\n\nConduct keyword research, competitor analysis, audience research, and market analysis.\n\nTrack and optimize key performance indicators including CPC, CPM, CTR, CPA, conversion rate, ROAS, leads, and customer acquisition cost**.\n\nDevelop A/B tests for advertising creatives, landing pages, messaging, and campaigns.\n\n Work with designers, content creators, developers, and other teams to deliver effective marketing campaigns.\n\nManage digital marketing budgets and ensure efficient allocation of advertising spend.\n\nIdentify emerging digital marketing trends, tools, technologies, and growth opportunities.\n\nPrepare regular performance reports and provide actionable recommendations to management.\n\nContinuously improve the customer journey and conversion funnel.\n\nRequirements:\n\nA minimum of 2 years of experience\n\nA minimum of a diploma in a related field \n\nSuccess in this role will be measured by:\n\nGrowth in 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