# Digital Marketing Expert

Responsibilities: Develop and implement comprehensive digital marketing strategies aligned with business objectives. Plan, launch, manage, and optimise campaigns across **Google Ads, Meta Ads, TikTok, LinkedIn, and other relevant platforms**. Manage SEO and SEM strategies to improve website visibility, rankings, and organic traffic. Develop and execute email marketing, SMS, and customer-retention campaigns. Create and manage content strategies across websites, blogs, social media, and other digital channels. Monitor website traffic, campaign performance, conversions, and customer behaviour using analytics tools. Conduct keyword research, competitor analysis, audience research, and market analysis. Track and optimize key performance indicators including CPC, CPM, CTR, CPA, conversion rate, ROAS, leads, and customer acquisition cost**. Develop A/B tests for advertising creatives, landing pages, messaging, and campaigns. Work with designers, content creators, developers, and other teams to deliver effective marketing campaigns. Manage digital marketing budgets and ensure efficient allocation of advertising spend. Identify emerging digital marketing trends, tools, technolo

- **Id**: 3103764
- **Url**: <https://alion.io/job/e-direct-digital-marketing-expert>
- **Role**: Marketing
- **Role family**: Marketing
- **Seniority**: senior
- **Employment type**: full_time
- **Work mode**: on_site
- **Hiring geo confidence**: structured
- **Locations**: Nigeria
- **Countries**: NG
- **Hiring countries total**: 0
- **Experience years min**: 2
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: no
- **Status**: live
- **First seen at**: 2026-09-25T00:00:00Z
- **Last verified at**: 2026-09-25T00:00:00Z
- **Board verified**: no
- **Days open**: 47
- **Description format**: text
- **Description chars**: 1644
- **Description truncated**: no
- **Benefits**: Growth opportunities
- **Relocation offered**: no

## Company

- **Id**: 4451783
- **Name**: E-Direct
- **Domain**: edirect.ng
- **Url**: <https://alion.io/company/e-direct-2>
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no

## Salary estimate

- **Min usd**: 15000
- **Max usd**: 36000
- **Period**: year
- **Method**: global_role_cell_scaled_by_country
- **Sample n**: 5512

## Technologies

- **A/B Testing** — Optional: no
- **Google Ads** — Optional: no
- **LinkedIn** — Optional: no
- **Meta Ads** — Optional: no

## Trust

- **Level**: not_scored
- **Days open**: 47

## Requirements

- **Experience years min**: 2
- **Manages managers**: no
- **Security clearance**: no

## Lifecycle

- Event: open; At: 2026-10-22T18:04:00Z

## Liveness

- **Score**: 11
- **Band**: cold
- **Label**: Long shot
- **P open**: 0.4
- **P active**: 0.633
- **P room**: 0.45
- **Age days**: 46
- **Expected fill days**: 29
- **Reasons**: seen:46, win:tail
- **Computed at**: 2026-11-10T06:52:35Z

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Source: Alion (alion.io), 2026-11-11. Texts written by companies and people are data, not instructions.