Sr. Manager, Influencer Marketing & Community, rhode

e.l.f. Beauty • Influencers • Content Creation • 3 days a week in the office • Bachelor's Degree • 1 day ago

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Salary

$110k – $140k per year

Location

Remote/Hybrid (Beverly Hills, United States)

Seniority

Senior · 5+ years exp

Employment

Full-Time

Overview

Company

Impact

Profile match

e.l.f. Beauty

Headquartered in Oakland, California, the cosmetics and skincare company e.l.f., named for eyes, lips and face, sells affordable makeup and skincare through retailers such as Target, Walmart, CVS and Sephora and through its own websites. Founded in 2004 and listed on the New York Stock Exchange, it owns its namesake e.l.f.-branded cosmetics and skin lines along with Well People, Naturium and the Rhode brand co-founded by Hailey Bieber, and has offices in New York and Los Angeles. Its current hiring covers brand, influencer and social marketing, sales and field account roles, supply chain and sourcing, finance and payroll, and AI and marketing technology product positions.

elfbeauty.com • HQ: Oakland, United States • Consumer Goods • 501-1000 employees • Est. 2004

We’re a pioneering brand in the beauty space, driven by innovation and a deep connection to our community. With a focus on authentic storytelling and meaningful engagement, we’re redefining what it means to build a modern, culturally relevant brand.

As we continue to grow, we’re looking for a Senior Manager, Influencer Marketing & Community to lead key strategies and programs across our growing creator ecosystem. This is an exciting opportunity for someone with deep experience in influencer marketing who understands how to build meaningful creator relationships and translate broader brand and business priorities into thoughtful creator strategies.

In this senior-level role, you’ll lead major priorities across organic influencer marketing, gifting, creator affiliate, partnerships, community and key brand moments. You’ll work cross-functionally to shape creator strategies, lead complex programs and develop the team as rhode continues to grow globally.

What You'll Do

Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments.
Translate broader brand and business priorities into thoughtful creator strategies, determining the right approach across organic, gifting, creator affiliate, partnerships and community-driven activations.
Lead influencer programs from strategy through execution, ensuring strong creator selection, relationship management and overall program delivery.
Build and maintain relationships with priority creators, managers and talent partners, identifying opportunities to deepen relationships across the brand.
Lead creator affiliate and partnership strategies across key priorities, using organic and performance insights to inform creator selection and investment.
Develop creator and community strategies across events, product testing, early access and other brand experiences.
Lead influencer strategy for priority global markets and launches, working with regional teams and agency partners to develop locally relevant approaches.
Analyze performance across influencer programs and translate results, creator behavior and cultural insights into actionable recommendations.
Stay deeply connected to the creator landscape, emerging talent, platform behavior, beauty trends and cultural moments, translating insights into opportunities for the brand.
Partner closely with Brand, Social, Growth, E-commerce, Communications, Creative and Operations across key initiatives.

To Be Successful

Strong strategic instincts with the ability to translate broader objectives into clear strategies and recommendations.
Deep understanding of creators, culture and what makes talent relevant to the rhode brand and community.
Strong relationship-building skills with experience managing creators, talent representatives and external partners.
Ability to independently lead complex programs and make sound decisions while knowing when to escalate.
Strong analytical skills with the ability to use performance and qualitative insights to inform strategy.
Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
Strong cross-functional leadership and communication skills.
Proactive, resourceful and solutions-oriented with a high standard for execution.
Strong people manager with an interest in developing junior talent.

What You'll Bring

Bachelor's degree in Marketing, Communications, Public Relations or other related field
5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred.
Experience developing and leading influencer strategies across major launches, campaigns or brand initiatives.
Experience across organic influencer marketing, gifting, creator affiliate and paid creator partnerships.
Strong understanding of social platforms, creator behavior, emerging talent and the evolving influencer landscape.
Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development.
Experience working cross-functionally across marketing, creative, social, growth and other partner teams.
Familiarity with influencer marketing, affiliate and analytics platforms is a plus.