Channel Marketing Program Specialist

Eaton’s ES AMER NAS division is currently seeking a Channel Marketing Program Specialist. This is a hybrid-based position where candidates must reside within 50 miles of our Moon Township, PA location to be considered for the position.

The expected annual salary range for this role is $71000 - $105000 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What you’ll do:

Position Overview:

The Channel Marketing Program Specialist will be responsible for driving awareness of Eaton’s products and services through strategic marketing & marketing operations efforts, primarily around developing and managing channel marketing programs, campaigns and content by working closely with product line teams to align channel and business priorities. This employee will be responsible for driving an increased availability in product-focused content for Eaton’s key channel partners & manufacturing representatives. Additionally, this role will focus on better enabling & supporting Eaton’s channel-facing sales teams.

This role involves building/maintaining relationships with various internal and external teams, speaking confidently to channel’s tools and resources, creating marketing programs, resources and content to enable channel partners, and understanding how Eaton supports (and can better support) its distributors.

This role requires a strong marketing and communications background ideally with graphic design and program execution experience.

In this function you will:

• Support the Channel Marketing and Communications Manager in executing the team’s newly expanded strategy by working with product line marketing teams to gather/develop campaign requirements, move projects forward, oversee the editing/approval process & manage content schedules
• Support distributor, DSR & product line graphic design requests and video editing where necessary
• Manage channel-owned program memberships & vendor relations, manage the back end of these platforms, work to drive an improved UX & content experience
• Conduct proactive market research and validation to identify new opportunities to promote Eaton via channel
• Lead the Distributor Showroom Showcase program, coordinate the shipment of all program assets and act as the SPOC
• Act as the MyEaton content lead, proactively upload and audit channel marketing-owned files and content to ensure a streamlined & intuitive experience for customers
• Provide field marketing support to provide consistent and bolstered experience at customer events, counter days, etc.

Qualifications:

Required (Basic) Qualifications:

• Bachelor’s degree from an accredited institution
• Minimum one to three (1-3) years of experience working in marketing, communications or marketing analytics
• Minimum one to three (1-3) years of experience with graphic design software & creating marketing materials, campaign content, etc.
• No relocation benefit is being offered for this position. Only candidates within a 50-mile radius of Moon Township, PA will be considered. Active-Duty Military Service member candidates are exempt from the geographical area limitation.
• Possess a valid driver’s license

Preferred Qualifications:

• Experience with marketing software including Google Analytics, Hootsuite, SEMrush, etc.
• Experience with KPI tracking and marketing analytics
• Experience managing and executing several campaigns/initiatives simultaneously
• B2B marketing and/or communications experience
• Video editing experience
• Experience working with creative vendors with the ability to effectively communicate vision & strategy to graphic designers, video production companies, etc.
• Graphic design experience (preferably with advanced tools including InDesign, Illustrator, Photoshop, etc.

Skills:

Position Criteria:

• Possess excellent communication skills with the ability to communicate effectively with all organizational levels
• Must be able to work in the United States without corporate sponsorship now and within the future
• Ability to work confidently in a fast-paced, results-oriented corporate environment where a high degree of flexibility & time management is required
• A confident approach to developing new campaigns and programs with the ability to communicate vision and strategy to both internal and external audiences
• Possess a passion for marketing and program management with excellent written and verbal communication skills with an advanced understanding of B2B principles
• Willingness to learn new tools/software
• Strong initiative and ability to work both independently and collaboratively with a focus on multi-tasking
• Ability to travel up to 10%

All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.

You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.