{"id":1786450,"url":"https://alion.io/job/echelon-ai-inc-founding-product-marketer","title":"Founding Product Marketer","company":{"id":2250693,"name":"Echelon AI Inc","domain":"echelonai.com","url":"https://alion.io/company/echelonai","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":89000,"max_usd":231000,"period":"year","method":"role_country_seniority_unknown","sample_n":10699},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"ServiceNow","optional":false}],"status":"live","first_seen_at":"2026-10-02T17:27:21Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-27T09:01:26Z","board_verified":true,"closed_at":null,"days_open":24,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":24},"description":"Founding Product Marketer\nEchelon AI · Full-time · In-person - San Francisco\nReports to: Head of Product\nAbout Echelon\nEchelon is building an AI-native system integrator for enterprise software, starting with ServiceNow. Our agents understand a customer's environment, turn ambiguous requests into reviewable designs, build and verify the work, and document what changed. Customers can use Echelon as an AI teammate for their own practitioners or pair the technology with Echelon experts to deliver the work on their behalf.\nWe are a seed-stage company backed by Bain Capital Ventures. Our ambition is to replace slow, time-based enterprise implementation work with faster, more transparent, outcome-oriented delivery across ServiceNow, SAP, Salesforce, and other critical platforms.\nThe role\nEchelon has more technical capability than the market can absorb in one story. The first product marketer will decide which customer jobs and solution offers should lead, make the mechanism and outcome clear to different buyers, and build the system that keeps the story coherent as the portfolio expands.\nThis is a founding, hands-on role. You will listen to customer and practitioner conversations, work directly with Product, Engineering, Delivery, Growth, and Sales, and personally create the first strong assets. The website, solution pages, webinars, decks, videos, field material, and event workshops are where your positioning and packaging decisions become visible and measurable.\nYou will also define how an AI-native product marketing function should work. Customer calls, product changes, delivery lessons, and community questions should become verified use cases, proof, and campaigns without losing their source or technical integrity.\nWhat you'll accomplish\nEstablish the market and narrative truth. Identify the priority buyers, buying triggers, jobs, current alternatives, proof requirements, and unresolved claims. Audit the current story and recommend what to keep, change, remove, or validate.\n\nPackage solution plays. Turn high-priority use cases into offers with a clear buyer, trigger, scope, outcome, technical mechanism, proof, commercial hypothesis, and next step.\n\nMake the story convert across the core surfaces. Own the website and solution pages, webinar narrative and slides, product and customer content, LinkedIn and founder or expert video, sales material, and technical workshops. Every asset should serve one audience, job, and measurable decision.\n\nBuild the customer-to-market workflow. Establish a repeatable path from a customer call or product change to a verified use-case record, message decision, launch or campaign, field enablement, and performance readout.\n\nMake founder-led and expert-led selling repeatable. Give Sales, Growth, founders, and domain experts a consistent discovery story, demo narrative, buyer-specific message, objection response, and proof set. Use field evidence to update the system each week.\n\nCreate an AI-native PMM operating system. Build source-linked workflows for signal capture, use-case detection, research, drafting, repurposing, claim verification, and measurement. AI should shorten the path from evidence to action without publishing generic or unverified output.\n\nWho you are\nYou have worked in product marketing or an adjacent technical GTM role at a high-growth B2B company. Strong candidates may have moved from solutions engineering, product, or technical sales into hands-on product marketing.\n\nYou can understand a technical product deeply enough to choose what matters to a CIO, platform owner, architect, practitioner, procurement team, or partner without flattening the mechanism or overstating the result.\n\nYou have made positioning and packaging decisions under ambiguity. You can name the buyer, trigger, alternative, promise, proof, and strongest rejected story.\n\nYou personally produce strong work. You can turn one message spine into a website page, sales narrative, webinar, article, short video, and workshop without creating six disconnected stories.\n\nYou use customer and market evidence to challenge internal opinion. You distinguish a repeated pattern from one loud anecdote and state what would change your view.\n\nYou understand enterprise solution economics. You can help frame value, pricing, and proof against headcount, software, services, delay, risk, and delivered outcomes.\n\nYou build influence without a large team or formal authority. You can tell a founder the story is unclear, help an expert become a stronger market voice, and give Sales material they will actually use.\n\nYou use AI for leverage and retain human judgment. Your workflows preserve sources, expose uncertainty, verify claims, and improve after feedback.","description_format":"text","description_chars":4728,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["AI Consulting & Integration","Enterprise Apps Implementation Partners"],"lifecycle":[{"event":"open","at":"2026-10-03T17:27:21Z"}],"visa":[],"liveness":{"score":36,"band":"fade","label":"Fading","p_open":1,"p_active":0.657,"p_room":0.55,"age_days":24,"expected_fill_days":22,"reasons":["conf:1","velocity","win:tail"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/echelon-ai-inc-founding-product-marketer","json_url":"https://alion.io/job/echelon-ai-inc-founding-product-marketer.json","meta":{"generated_at":"2026-10-27T10:54:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12814,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2250693},"rest":"https://alion.io/mcp/rest/get_company?id=2250693"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fechelon-ai-inc-founding-product-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fechelon-ai-inc-founding-product-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fechelon-ai-inc-founding-product-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/echelon-ai-inc-founding-product-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fechelon-ai-inc-founding-product-marketer"}]}