{"id":2122823,"url":"https://alion.io/job/echomark-demand-generation-manager","title":"Demand Generation Manager","company":{"id":10094,"name":"Echomark","domain":"echomark.com","url":"https://alion.io/company/echomark","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bellevue, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false}],"status":"live","first_seen_at":"2026-10-08T21:52:05Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-12T05:55:33Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Us\nIn today’s connected world, sharing private information is the lifeblood of any organization. However, the challenge of keeping sensitive data secure has only grown, leading to regular leaks-even within top-tier organizations. This breakdown of trust disrupts communication and causes significant harm to people and businesses.\nEchoMark offers a game-changing solution: we embed invisible, forensic markings in documents, personalized for each recipient. These markings don't disrupt information flow but allow leaks to be traced back to their source. The presence of EchoMark fosters trust, accountability, and better stewardship of private information.\nWe believe the future of information sharing lies in individualizing private data for each recipient, ensuring it stays secure while enabling teams to work effectively.\nThe Role\nThis person will lead demand generation at EchoMark end to end, from campaign design to the programs that fill our funnel and accelerate deals. The ideal candidate is a hands-on operator who thrives on turning strategy into pipeline and ambiguity into a repeatable system. The work spans digital channels including the website, paid search, LinkedIn, email, AI search visibility, and ads in tools like ChatGPT. The role also includes testing out-of-home channels where they make sense.\nThe Demand Generation Manager will bring dedicated focus, rigor, and expertise to the existing demand generation work: sharpening what is running, testing new channels, and continuously optimizing based on what the data shows. Working closely with Product Marketing, Sales, Finance, and leadership, this person will turn today’s programs into a repeatable, measurable demand engine. Beyond core demand generation work, this person will also support the wider marketing function, including messaging, content, and reporting, as priorities require.\nYour Responsibilities Will Include:\nBuild the Demand Engine: Design and implement our demand generation infrastructure -marketing automation platform, lead scoring, nurture workflows, and attribution reporting. Own the full funnel from awareness through pipeline creation.\nMulti-Channel Campaign Execution: Plan and run integrated campaigns across digital paid (LinkedIn, Google, email), email, SEO/SEM, webinars, and events. Prioritize channels based on ICP (Ideal Customer Profile) fit and measurable ROI, not convention.\nContent & Campaign Operations: Coordinate with Product Marketing to deploy content across the funnel - translating technical capabilities into messaging that resonates with CISO, CLO, and GC buyers. Build and manage campaign calendars, landing pages, and nurture sequences.\nAccount-Based Programs: Develop targeted campaigns for priority accounts in our key verticals - government & public sector, financial services, gaming & entertainment, and design/manufacturing. Partner with Sales to align outreach, messaging, and timing against named account lists.\nAnalytics & Optimization: Own demand gen reporting and dashboards. Track pipeline contribution, CAC, conversion rates by stage, and channel performance. Use data to continuously improve and make the case for investment.\nWhat We're Looking For:\nProven Demand Gen Expertise: 5+ years of B2B demand generation experience, including ownership of pipeline targets. You are fluent in funnel metrics, and can guide when we should re-think our funnel definitions.\nSaaS & Technical Product Experience: Background selling or marketing complex, technical products - ideally in security, enterprise software, or infrastructure. You can translate sophisticated capabilities into compelling campaigns without losing the substance.\nMarketing Stack Fluency: Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, and similar) and paid channel management. You can build workflows yourself and know when to bring in support.\nBuilder Mentality: You are energized by the challenge of building programs where none exist. You move fast, test systematically, and aren't waiting for perfect conditions to launch.\nAnalytical Rigor: You make decisions with data. You can build a reporting dashboard, interpret funnel metrics, and clearly communicate performance to leadership and the board.\nJudgement and Ownership: You make sound decisions based on reasonable logic and data, you own results, and can say when something is not working.\nAI fluency: you use AI tools to move faster, but take their results with a grain of salt and know where they’re wrong.\nWe offer a comprehensive benefits package that includes but is not limited to:\nMedical, Dental, and Vision Plans for employees and their dependents\n\nGenerous PTO to support work-life balance\n\n401(k) Plan to help you plan for the future\n\nEchoMark is proud to be an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected class under applicable law.","description_format":"text","description_chars":5003,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Manufacturing","LLM & Generative AI"],"lifecycle":[{"event":"open","at":"2026-10-09T00:16:53Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":22,"reasons":["conf:0","win:early"],"computed_at":"2026-10-12T06:55:09Z"},"pay":{"stated_usd_annual":200000,"is_top_pay":true},"html_url":"https://alion.io/job/echomark-demand-generation-manager","json_url":"https://alion.io/job/echomark-demand-generation-manager.json","meta":{"generated_at":"2026-10-12T07:15:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11759,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":10094},"rest":"https://alion.io/mcp/rest/get_company?id=10094"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fechomark-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fechomark-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fechomark-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/echomark-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fechomark-demand-generation-manager"}]}