{"id":2899278,"url":"https://alion.io/job/econolite-canada-director-marketing","title":"Director, Marketing","company":{"id":1131457,"name":"Econolite Canada","domain":"econolite.ca","url":"https://alion.io/company/econolite","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"ADP","truth_index":{"grade":"A","score":98,"open_postings":10,"ghost_share":0,"stale_share":0.1,"repost_share":0,"time_to_fill_p50_days":47,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Anaheim, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":135000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-13T18:09:00Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-11-05T04:26:10Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Summary\nThis role connects marketing strategy, positioning, campaigns, digital marketing, events, content, and sales enablement into a cohesive growth engine.\nThe Marketing Director owns the development and execution of Econolite’s marketing plan as part of Umovity, oversees the marketing budget, leads and develops the marketing team, and partners closely with Sales, Product, and other business leaders to translate growth priorities into measurable marketing programs.\nA critical part of the mandate is to evolve marketing from primarily generating activity, awareness, and leads toward predictably creating and accelerating qualified sales pipeline.\nThe ideal candidate is a broad B2B and B2G marketing leader with significant hands-on experience building and scaling demand generation programs in complex, solution-oriented markets.\nKey Responsibilities\nMarketing Strategy & Leadership\nDevelop and execute Econolite’s marketing strategy in alignment with business, growth, and revenue objectives.\nTranslate company and Sales priorities into clear marketing priorities, programs, budgets, and measurable outcomes.\nOwn and manage the marketing budget, allocating resources and investments based on strategic priorities and commercial impact.\nLead, coach, and develop the marketing team, creating clear accountability and a strong performance culture.\nEstablish an effective operating rhythm across Marketing, Sales, Product Management, and other key stakeholders.\nBalance short-term pipeline creation with longer-term market development, positioning, and brand strength.\nIdentify where marketing resources and investments will have the greatest commercial impact.\nDemand Generation & Pipeline Growth\nBuild and continuously improve a scalable demand generation engine that creates qualified opportunities and measurable pipeline.\nDevelop integrated, full-funnel campaigns across digital, email, content, webinars, events, paid media, account-based programs, and regional activation.\nEstablish clear target audiences, ICPs, personas, value propositions, campaign objectives, and pipeline targets in collaboration with Sales.\nDevelop programs for both net-new opportunity creation and acceleration of existing pipeline.\nEnsure major events and industry activities are integrated into broader demand programs with clear pre-event, on-site, and post-event conversion strategies.\nContinuously evaluate campaign and channel performance and shift investment toward activities generating the strongest commercial return.\nSales & Marketing Alignment\nBuild a close partnership with Sales leadership and regional sales teams to define priority markets, segments, accounts, solutions, and growth opportunities.\nWork closely with Sales Operations to improve lead quality, lead scoring, Sales handover, and funnel conversion.\nEstablish regular Sales and Marketing pipeline reviews to evaluate results, gather qualitative feedback, and optimize programs.\nCreate shared visibility and accountability for Marketing and Sales performance across the funnel.\nProduct Positioning & Go-to-Market\nPartner with Product Management and Sales to develop compelling positioning and value propositions around Econolite’s solutions and customer needs.\nTranslate technical capabilities into clear customer value, business outcomes, and differentiated market propositions.\nDevelop integrated go-to-market plans for priority solutions, launches, and strategic growth initiatives.\nEnsure campaigns and content address the needs of the different stakeholders involved in complex transportation technology buying decisions.\nStrengthen use-case, customer-success, ROI, and outcome-based storytelling.\nDigital Marketing & Marketing Operations\nDrive the continued evolution of Econolite’s digital demand generation capabilities.\nOptimize website journeys, landing pages, paid media, SEO, conversion paths, and marketing automation for lead and pipeline generation.\nEnsure CRM and marketing automation processes support effective segmentation, nurturing, lead management, attribution, and reporting.\nPartner with relevant teams to improve marketing data quality and establish a reliable view of funnel performance.\nLeverage automation and AI where they can improve marketing effectiveness, speed, personalization, and efficiency.\nPerformance Management & Analytics\nEstablish a strong performance culture in which marketing decisions and investments are driven by business outcomes and data.\nOwn and regularly report on marketing-sourced and marketing-influenced pipeline across the funnel.\nTrack pipeline and opportunity value, conversion, and cost by product, segment, campaign, and channel.\nMonitor the effectiveness and ROI of marketing investments, including campaigns, digital channels, and events.\nUse performance insights to identify funnel bottlenecks, improve conversion, optimize investment, and scale the activities that produce the strongest commercial results.\nWhat We're Looking For\nExperience\n10+ years of progressive B2B/B2G marketing experience, including significant experience in senior marketing or demand generation leadership roles.\nProven track record of building and scaling demand generation programs that produced measurable sales pipeline and revenue.\nExperience leading a marketing function, team, or significant cross-functional marketing organization.\nStrong experience partnering directly with Sales leadership and operating against shared revenue and pipeline targets.\nExperience in transportation technology, intelligent transportation systems, infrastructure technology, GovTech, or similarly complex buying environments is highly desirable.\nStrong working knowledge of CRM, marketing automation, digital marketing, performance marketing, analytics, and attribution.\nLeadership Profile\nCommercially driven - Thinks about pipeline, opportunities, revenue, and growth rather than marketing activity alone.\nStrategic and hands-on - Can define the strategy while remaining close enough to campaigns, data, messaging, and execution to make them better.\nDemand-generation experienced - Understands the mechanics of building demand across the entire funnel and knows how to diagnose why leads or campaigns are not converting.\nAnalytical - Uses data to challenge assumptions, prioritize investments, and make decisions.\nCustomer and market oriented - Understands customer problems and can translate complex technology into compelling business value.\nSales oriented - Sees Sales as a critical partner and creates shared accountability for funnel performance.\nA strong people leader - Builds clarity, accountability, collaboration, and capability within the marketing team.\nChange oriented - Comfortable evolving established ways of working and building new capabilities, processes, and disciplines.\nPRE-EMPLOYMENT\nAll candidates who accept employment will be subject to a background investigation and drug screening. For applicable roles, candidates who accept employment will also be subject to a Motor Vehicle/Driving Record screening.\nCOMPENSATION\nThe base pay range for this full-time exempt position is $135,000-$150,000 per year plus benefits. This position will be eligible for an incentive bonus.Pay ranges are determined by various factors, including role, experience, and location. The pay range displayed reflects the minimum and maximum target for new hire base pay rates for this position. Within the range, actual individual compensation is determined by various factors, including location, job-related skills, experience, and relevant education or training.\nBENEFITS\nThis role is eligible for benefits: weekly pay, weekly PTO accrual, paid holidays. Various medical plans, dental, vision, flexible spending accounts, direct deposit. Basic life, LTD, 401k discretionary match. Other voluntary benefits include: identity theft protection.\nDISCLAIMER\nThe above statements are intended to indicate the general nature and level of work performed by employees within this classification. They are not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities, skills, and qualifications required of employees assigned to this job.\nWe conform to all the laws, statutes, and regulations concerning equal employment opportunities and affirmative action. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, marital status, lactation, ancestry/national origin, citizenship, age, disability, arrest and court records, military & veteran's status, Genetic Information & Testing, Family & Medical Leave, or any other classification protected by state or federal law.\nWe prohibit Retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discrimination.\nAn Equal Opportunity Employer - Non-Smoking Facility","description_format":"text","description_chars":9166,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Transport Infrastructure","Smart Mobility"],"lifecycle":[{"event":"open","at":"2026-10-20T05:47:17Z"}],"visa":[],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.9,"p_room":0.9,"age_days":22,"expected_fill_days":47,"reasons":["conf:1","velocity","win:mid"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":false},"html_url":"https://alion.io/job/econolite-canada-director-marketing","json_url":"https://alion.io/job/econolite-canada-director-marketing.json","meta":{"generated_at":"2026-11-05T08:18:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10627,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1131457},"rest":"https://alion.io/mcp/rest/get_company?id=1131457"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Feconolite-canada-director-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Feconolite-canada-director-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Feconolite-canada-director-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/econolite-canada-director-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Feconolite-canada-director-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2899278}},{"tool":"search_jobs","arguments":{"company":"econolite.ca","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2899278},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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