Digital Marketing Manager

Job Description: Digital Marketing Manager

Company Name: Ecoste

Location: Shalimar Bagh

Employment Type: Full-time

Role Overview

Ecoste is seeking a highly motivated and strategicDigital Marketing Manager to lead qualified lead acquisition, optimize the buyer journey, and strengthen brand presence across digital and offline channels. This role will primarily focus on theGHB Vertical, driving impactful campaigns, trust-building initiatives, and digital innovation to accelerate sales growth and brand advocacy.

Role and Responsibility

1. Lead Generation & Campaign Management GHB Vertical

• Design and execute a minimum of 2 targeted B2B campaigns weekly (Email, WhatsApp, LinkedIn, etc.) to generate100+ qualified builder leads per week.
• Launch and manage LinkedIn outreach campaigns (InMails, posts, connection requests, content shares) to engage high-value prospects.
• Execute paid media campaigns across Google, Instagram, and YouTube for builder-focused solutions (WPC Grille, Lamora & Metamask).
• Drive leads throughCREDAI sponsorships, city chapter events, and industry networking.
• Build strategic relationships withTop 100 Architects and secure opportunities for product presentations.

2. Lead Generation & Conversion (KPI)

• Optimize thebuyer journey to shorten sales cycles.
• Developstage-wise communication flows to move prospects customers repeat buyers brand advocates.
• Create impactful sales collaterals, offers, and MCBs (marketing communication briefs) to maximize conversions.

3. Trust Acceleration

• Produce engagingproduct videos to highlight new applications and innovations.
• RunMetamask YouTube & Instagram campaigns to build trust and brand credibility.
• Publishtestimonials, site photos, and case study videos for cross-channel usage.
• Create coffee table books, project documentation, and magazines (3x/year) to reinforce authority in the industry.
• Launch abi-monthly podcast with real estate developers & subject matter experts, and produce2 marketing/productivity videos monthly.
• Maintain astrong social media presence, includingdaily posts and WhatsApp updates to support lead generation and brand trust.

4. Organic Presence & SEO

• Developnew landing pages for product lines and improve website trust-building elements.
• ImplementSEO strategies to rank for industry-relevant keywords and enhance online visibility.

5. MIS & Reporting

• Create and maintaindetailed MIS dashboards with predefined KPIs.
• Deliver clear and actionablecampaign performance reports for management review.

• Achievement ofweekly builder lead generation targets.
• Improvement inlead-to-conversion ratio and reduction of sales cycle time.
• Engagement and reach across digital campaigns (organic & paid).
• Delivery of trust-building content (videos, podcasts, magazines, testimonials).
• Growth inSEO performance and website traffic.
• Accuracy and timeliness of MIS reports.

Requirements

Desired Skills & Qualifications

• Bachelors degree in Marketing, Business, or related field (MBA preferred).
• 3-6 years of proven experience inlead generation, campaign management, and digital marketing.
• Strong expertise inB2B marketing, paid media, and SEO.
• Hands-on experience withLinkedIn campaigns, Google Ads, Meta Ads, and YouTube marketing.
• Strong content creation & storytelling abilities forbrand trust and engagement.
• Analytical mindset with strongreporting and MIS skills.
• Ability to managemultiple campaigns simultaneously with measurable results.

Benefits

Why Join Ecoste?

• Leadstrategic marketing growth initiatives in a high-potential vertical.
• Exposure tocutting-edge campaigns across digital & offline platforms.
• Work in acollaborative and growth-oriented culture.
• Be part of a company shaping the future of eco-friendly building solutions.