{"id":1457110,"url":"https://alion.io/job/edelman-creative-director","title":"Creative Director","company":{"id":93686,"name":"Edelman","domain":"edelman.com","url":"https://alion.io/company/edelman","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":82,"open_postings":15,"ghost_share":0,"stale_share":0.733,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":34000,"max_usd":84000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2137},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-29T10:35:56Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-14T01:25:43Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.\nAt Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.\nRole Overview\nWe are looking for a culturally fluent, Social Creative Director - an expert in Chinese Social Media to lead breakthrough ideas across integrated communications in China. This role sits at the intersection of earned and social media, digital experience, and brand storytelling, with a strong strategic understanding for shaping ideas that drive conversation, influence, and measurable business impact.\nYou will be responsible for developing earned-first, social-by-design creative platforms that travel across channels, earned, owned and shared, while ensuring relevance within China’s fast-evolving digital ecosystem.\nKey Responsibilities\n1. Integrated Creative Leadership\nLead the development of big, earned-first ideas that can scale across, social, digital, experiential and PR.\nShape strategic thinking that paves the way for breakthrough social first ideas\nTranslate business challenges and insights into integrated creative platforms, not just executions\nEnsure creative output aligns with brand purpose, reputation goals, and audience engagement\nChampion “ideas that earn attention” rather than traditional paid-first campaigns\n2. Social & Digital-First Thinking\nEngineer and drive social-by-design creativity, ensuring ideas are native to platforms such as WeChat, Weibo, Douyin and Xiaohongshu\nLeverage real-time trends, cultural moments, and community behaviors to shape creative direction\nPartner with social, content, and influence teams to develop always-on and campaign-based content ecosystems\nIntegrate KOL/KOC and creator strategies into the core creative idea, not as an afterthought\n3. Influence & Earned Media Integration\nCreate ideas that are inherently newsworthy, shareable, and conversation-driving\nCollaborate with PR and media teams to ensure campaigns generate earned media impact and cultural relevance\nDesign campaigns that work seamlessly across earned, owned, shared, (and paid channels)\n4. Client Partnership & Thought Leadership\nAct as a senior creative partner to clients, shaping briefs and influencing marketing and communications strategy\nPresent ideas with clarity, storytelling, and confidence to senior stakeholders\nProactively bring innovative, culturally relevant thinking to clients\n5. Creative Excellence & Future Team Leadership\nDevelop and inspire a multidisciplinary team (art, copy, content, social creatives)\nSet high standards for craft across formats: short video, social content, interactive, experiential, and digital platforms\nFoster a collaborative, inclusive working relationship with integrated Edelman teams and a high-performing creative culture\n6. Data, Insights & Effectiveness\nPartner with APAC strategy and data teams to ensure ideas are grounded in insights and audience intelligence\nUse performance data and social listening to optimize creative output in real time\nFocus on work that drives engagement, influence, and measurable business outcomes\nQualifications & Experience\n12-15+ years in creative roles, integrated communications, or PR and advertising agencies\nProven experience delivering integrated, earned-led and or social campaigns in China\nStrong understanding of China’s media landscape, social digital platforms, and cultural trends\nExperience working with influencers, social ecosystems, and content creators\nPortfolio demonstrating earned-first, socially driven creative work\nSkills & Competencies\nBig idea thinker with strong executional oversight\nStrategically driven\nDeep understanding of China social and digital platform and strategy\nDeep understanding of brand, reputation, and communications strategy\nStrong storytelling and presentation skills\nAbility to collaborate across disciplines (strategy, PR, digital, data)\nFluent in Mandarin and English, verbal and written communication\nWhat Sets You Apart\nYou think earned-first, not channel-first\nYou create ideas that people want to share, not just see\nYou understand how creativity drives reputation, trust, and influence\nYou thrive in a model where social, PR and digital are fully integrated\nWe are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.","description_format":"text","description_chars":4889,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Chinese","level":"All levels","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative Agencies"],"lifecycle":[{"event":"open","at":"2026-09-29T10:35:56Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.621,"p_room":0.9,"age_days":14,"expected_fill_days":27,"reasons":["conf:5","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/edelman-creative-director","json_url":"https://alion.io/job/edelman-creative-director.json","meta":{"generated_at":"2026-10-14T19:41:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25901,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":93686},"rest":"https://alion.io/mcp/rest/get_company?id=93686"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fedelman-creative-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fedelman-creative-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fedelman-creative-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/edelman-creative-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fedelman-creative-director"}]}