{"id":2388859,"url":"https://alion.io/job/edelman-svp-creator-marketing","title":"SVP, Creator Marketing","company":{"id":93686,"name":"Edelman","domain":"edelman.com","url":"https://alion.io/company/edelman","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":83,"open_postings":18,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Communications","role_family":"Communications","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Seattle, United States","Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":128000,"max":205000,"currency":"USD","period":"year","gross":null,"usd_annual":205000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T20:43:41Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-22T06:28:17Z","board_verified":false,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.\nJob Description\nEdelman has experienced significant growth in recent years, reflecting the firm’s continued evolution from a traditional public relations agency into an integrated communications marketing firm. We bring together specialized expertise across digital, social, creative, paid media, creator marketing and research to help clients evolve, promote and protect their brands in an increasingly complex and rapidly changing marketplace.\nBy investing in specialty capabilities and fostering a culture centered on collaboration, innovation and creativity, Edelman is uniquely positioned to deliver integrated, best-in-class work that drives meaningful business and brand impact for our clients.\nEdelman has an exciting opportunity for a Senior Vice President, Creator Marketing to partner closely with our world-class Brand team in our award-winning Los Angeles office, leading creator strategy and programming across a portfolio of major consumer and financial services brands.\nThe ideal candidate is a senior marketing leader with deep expertise in the creator economy, talent partnerships, social platforms, branded content and integrated marketing. This individual will bring a sophisticated understanding of the rapidly evolving creator ecosystem and a demonstrated ability to translate culture, audience behavior and platform dynamics into strategies that deliver measurable business and brand outcomes.\nWe are particularly interested in leaders who have worked across consumer-facing categories, including CPG, food and beverage, and financial services, and understand how creator strategy must flex across different audiences, purchase journeys, cultural contexts and levels of industry complexity. Experience navigating highly visible brands and categories with nuanced reputational, regulatory or brand-safety considerations is highly valued.\nThe Senior Vice President will serve as a senior strategic counselor to clients and internal leaders, shaping creator strategy within large-scale, 360-degree integrated campaigns and identifying opportunities to expand the role creators play across the broader marketing mix. They will bring established relationships across the creator, talent, platform and agency ecosystem and will be equally comfortable advising senior clients, leading complex programs, developing high-performing teams and driving business growth.\nThis role requires a leader who can move seamlessly between vision and execution-setting the strategic direction for creator marketing while ensuring programs are operationally sound, creatively ambitious, culturally relevant and accountable to measurable results.\nResponsibilities\nSet and advance the strategic vision for creator marketing, helping clients and internal teams navigate the evolving creator economy, emerging platforms, changing audience behaviors and new models for creator partnership.\nServe as a senior strategic counselor to executive-level clients, advising on how creators can advance business, brand, reputation and communications objectives and identifying opportunities to increase the impact of creator investment.\nLead creator strategy across a diverse portfolio of consumer-facing businesses, adapting approaches to different audiences, categories, customer journeys and business objectives.\nBring a nuanced understanding of creator marketing within CPG and other high-frequency consumer categories, including the role creators can play in product discovery, cultural relevance, trial, consideration and brand affinity.\nUnderstand the unique considerations of creator marketing within financial services and other highly regulated or reputation-sensitive categories, balancing creative opportunity with appropriate attention to disclosure, brand safety, risk and stakeholder considerations.\nLead the development of sophisticated creator strategies across large-scale and integrated client engagements, ensuring creator thinking is embedded across paid, earned, owned, social, creative and experiential programs.\nAdvise clients on creator partnerships across a wide range of scopes, talent tiers, investment levels and deal structures, bringing expertise in designing programs that balance creative ambition, cultural relevance, brand safety and measurable performance.\nEstablish and maintain trusted relationships with senior clients, becoming a go-to advisor on the creator economy, social platforms, talent partnerships and broader shifts in culture and consumer behavior.\nBuild and maintain senior-level relationships across the creator ecosystem, including creators, talent managers, agents, platforms, technology partners and other industry stakeholders.\nDrive innovation within Edelman’s creator marketing offering, identifying emerging opportunities, capabilities, technologies and partnership models that strengthen the firm's competitive advantage.\nEstablish and evolve processes, tools and best practices that enable creator programs to operate efficiently and consistently at scale while maintaining a high bar for strategic and creative excellence.\nPartner closely with strategy, creative, production, paid media, social, earned media, analytics and account leadership to develop fully integrated campaigns in which creators play a meaningful strategic role.\nProvide executive oversight of major creator programs and client engagements, ensuring teams deliver exceptional work, anticipate challenges and maintain strong client satisfaction and business health.\nLead, inspire and develop high-performing teams, including senior talent, through mentorship, career development, succession planning, goal setting and consistent feedback.\nServe as a senior subject matter expert and external-facing authority on the creator economy, proactively bringing clients and teams perspectives on emerging trends, cultural shifts, platform developments and industry innovation.\nShape agency POVs, intellectual property and thought leadership related to creators, social influence and the broader creator economy, strengthening Edelman’s reputation and differentiation in the marketplace.\nPartner with measurement and analytics teams to establish meaningful frameworks for evaluating creator effectiveness and use data, insights and performance results to help clients optimize investment and demonstrate business and brand impact.\nDrive organic growth and commercial success across the portfolio, identifying opportunities to expand existing relationships, introduce new capabilities and deepen Edelman’s creator marketing engagements.\nPlay a leadership role in new business, including opportunity development, strategic positioning, proposal development, RFI/RFP responses and senior-level client pitches.\nBasic Qualifications\n10+ years of relevant experience in marketing, advertising, public relations, digital/social marketing, creator marketing, media, talent management or related fields.\nSignificant experience working directly within the creator economy, including creator marketing, talent partnerships, talent management and/or comparable agency or brand-side roles, with demonstrated leadership of complex creator programs from strategy through execution and measurement.\nDemonstrated experience counseling senior clients and leading large, integrated marketing or communications engagements.\nExperience working with major consumer-facing brands, with demonstrated experience in CPG, financial services and/or similarly complex categories strongly preferred.\nProven experience leading and developing teams, including managing senior-level talent and building high-performing, collaborative organizations.\nBachelor’s degree or equivalent professional experience.\nPreferred Qualifications\nDeep expertise in social media, creators, content, digital culture and the broader creator economy, with a strong point of view on where the industry is headed.\nExperience developing creator strategies across multiple consumer verticals, with particular strength in CPG, food and beverage, financial services, or adjacent categories.\nUnderstanding of how creator marketing differs across high-frequency consumer purchases, considered purchases and service-based customer relationships.\nExperience operating in highly regulated, reputation-sensitive or complex brand environments, with an understanding of how regulatory, disclosure, legal and brand-safety considerations affect creator strategy and execution.\nEstablished network of senior relationships across creators, talent agencies and management companies, social platforms and other key players within the creator ecosystem.\nExtensive experience working across creator tiers-from emerging and micro creators through mid-tier, macro, celebrity and top-tier talent-and a sophisticated understanding of the strategic and commercial nuances associated with each.\nProven ability to develop creator strategies that connect directly to client business and brand objectives and translate those strategies into compelling creative programs.\nDemonstrated ability to counsel senior and executive-level clients, navigate complex organizations and build trusted, long-term relationships.\nStrong commercial orientation with experience growing client relationships, expanding scopes of work and identifying new revenue opportunities.\nExperience using audience intelligence, cultural insights, performance data and measurement frameworks to inform strategy, optimize investment and demonstrate ROI.\nAdvanced knowledge of creator marketing technologies, platforms, measurement solutions, contracting considerations, tools and operational best practices.\nDeep understanding of how creator marketing integrates across paid, earned, owned, social, creative, experiential and broader communications and marketing programs.\nStrong track record of recruiting, managing, mentoring and developing teams, including establishing clear expectations, creating career pathways and building future leaders.\nExceptional collaborator with demonstrated success working across disciplines, practices, geographies and senior leadership teams.\nSignificant new business experience, including developing strategic approaches, leading proposal development, responding to RFIs/RFPs and presenting in high-stakes pitches.\nStrong executive presence and communication skills, with the ability to simplify complex issues, articulate a compelling point of view and influence senior stakeholders.\n$128,000 - $205,000 per year\nAn employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.\nDJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.\nDJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. 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