{"id":776877,"url":"https://alion.io/job/edenred-demand-generation-manager-hf","title":"Demand Generation Manager (H/F)","company":{"id":52942,"name":"Edenred","domain":"edenred.com","url":"https://alion.io/company/edenred","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":30,"ghost_share":0,"stale_share":0.6,"repost_share":0.033,"time_to_fill_p50_days":54,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Montrouge, France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":40000,"max_usd":65000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":37},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false}],"status":"live","first_seen_at":"2026-09-11T23:17:12Z","employer_posted_date":"2026-09-11","last_verified_at":"2026-11-13T03:53:11Z","board_verified":true,"closed_at":null,"days_open":62,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":62},"description":"Take a step forward and let Edenred surprise you.\nEvery day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.\nWe know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.\nDare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.\nEdenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.\nWe are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.\nEdenred Mobilité, leader mondial des solutions de mobilité professionnelle, est le 2ème acteur français des cartes carburant multi-énergies et péage.\nPrésent dans de nombreux pays, la business line Mobilité connait une forte croissance portée par ses programmes mono-marque (Intermarché, Carrefour, Auchan) et multi-marques (Ticket Fleet Pro). Elle accompagne tous types de clients (PME, Grands Comptes, administrations) avec des solutions qui optimisent la gestion de flottes, réduisent les coûts et facilitent la transition énergétique, notamment via la recharge électrique suite à l'acquisition de Spirii.\nNous recherchons notre Demand Generation Manager (H/F) basé à À Montrouge en CDI, pour industrialiser notre acquisition grands comptes et structurer nos campagnes de génération de leads !\nVotre impact\nAu sein de la direction Marketing, vous serez directement rattaché au Directeur Growth & Revenue.\nVous jouez un rôle clé dans l'industrialisation de l'acquisition Mid-market & Large accounts et dans le déploiement de campagnes multi-canaux pour générer des leads qualifiés sur un marché en forte croissance.\nVos missions\n Déployer les campagnes multi-canaux (40%) : Déployer les campagnes LinkedIn Ads pour la génération de leads grands comptes, gérer les campagnes ABM sur comptes stratégiques, coordonner avec le Marketing Automation les workflows de nurturing et lead scoring, et piloter les stratégies post-événements\n Gérer et enrichir les listes de prospection (25%) : Générer et nourrir les listes froides de prospection à destination des équipes Sales, maintenir la qualité des données dans le CRM, et assurer le bon tracking et l'attribution des leads\n Créer et gérer les contenus (20%) : Créer des contenus dédiés aux segments M&L (cas clients, landing pages, emails, posts LinkedIn), adapter les contenus existants aux différents formats et canaux, et maintenir à jour la bibliothèque de contenus\n Suivre et optimiser la performance (15%) : Suivre quotidiennement les performances des campagnes, analyser les résultats et identifier les axes d'optimisation, produire les reportings réguliers, et réaliser des tests A/B pour améliorer les taux de conversion\nVos expériences et compétences qui feront votre succès :\nDiplômé d'une école de commerce ou université (Bac+5 en Marketing, Sales ou Sales Operations), vous justifiez de 3 à 4 ans d'expérience en demand generation B2B.\nVous maîtrisez au moins un outil de marketing automation (type HubSpot) et possédez une connaissance des stratégies demand gen grands comptes et LAAM (Large Account Acquisition Motion).\nVotre maîtrise opérationnelle de LinkedIn Ads, votre excellente maîtrise d'Excel et votre compréhension des cycles de vente B2B font votre force.\nC'est aussi votre savoir-être qui prime :\nVous avez un esprit analytique et une orientation performance constante\nVous êtes rigoureux et organisé, capable de gérer plusieurs campagnes en parallèle\nVous êtes curieux et à l'affût de toutes les nouveautés de votre secteur\nLes petits plus qui font la différence #Vibewithus :\n Télétravail : 2 jours par semaine (à partir de 3 mois d'ancienneté)\n Nos avantages groupe : prime sur objectif, carte ticket restaurant (11,197€ par jour, pris en charge à 60%), prime d'intéressement et de participation, RTT, CSE, forfait mobilité, chèques Kadeos & CESU\nTop Employer 2026, Edenred France connaît une croissance pérenne à 2 chiffres : votre parcours chez Edenred vous offrira de réelles perspectives d'évolution\nDes événements qui enrichissent votre vie professionnelle et personnelle (séminaires, afterwork, programme sport & bien-être...)\nProcessus de recrutement\nIntéressé ? Nous ferons au mieux pour être transparents et rapides !\nDécouvrons-nous (30') avec le recruteur, continuons… ?\nÉchangez avec votre futur manager (60') dans nos bureaux ; Le feeling est toujours là ?\nRencontrez un membre du COMEX dans nos bureaux (60')\n#Dreamteam #Vibewithus #Topemployer2026\nApply now and Vibe with Us!","description_format":"text","description_chars":4842,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cards & Card Issuing","Payment Processing & Gateways","Human Resources"],"lifecycle":[{"event":"open","at":"2026-09-11T23:17:12Z"}],"visa":[],"liveness":{"score":26,"band":"fade","label":"Fading","p_open":1,"p_active":0.589,"p_room":0.44,"age_days":61,"expected_fill_days":54,"reasons":["conf:5","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/edenred-demand-generation-manager-hf","json_url":"https://alion.io/job/edenred-demand-generation-manager-hf.json","meta":{"generated_at":"2026-11-13T07:55:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16434,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":52942},"rest":"https://alion.io/mcp/rest/get_company?id=52942"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fedenred-demand-generation-manager-hf"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fedenred-demand-generation-manager-hf"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fedenred-demand-generation-manager-hf"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/edenred-demand-generation-manager-hf\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fedenred-demand-generation-manager-hf"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":776877}},{"tool":"search_jobs","arguments":{"company":"edenred.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":776877},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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