{"id":2056627,"url":"https://alion.io/job/edenred-marketing-director","title":"Marketing Director","company":{"id":52942,"name":"Edenred","domain":"edenred.com","url":"https://alion.io/company/edenred","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":35,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":43,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mexico City, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":47000,"max_usd":116000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2329},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-07T00:00:00Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-19T07:30:52Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Take a step forward and let Edenred surprise you.\nEvery day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.\nWe know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.\nDare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.\nEdenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.\nWe are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.\nThe Marketing & Growth Director has a strategic and hands-on balanced approach in the strategy generations.\nIt has a key role in supporting the business transformation, tasked with consolidating and developing a coherent impactful marketing strategy. Being able to communicate to internal and external clients. Contributing to the company’s objectives, as well as helping to structure and organize teamwork.\nThis position is part of the Mexico Shared Services Center, supporting all the business units. Reports into the Head of Shared Services Center & CFO, and is called to be responsible, accountable, decision maker, providing the local teams with a strategic vision being a coach/mentor to the Marketing team.\nRESPONSABILITIES\nBusiness Partnership & Growth\nAct as the primary bridge between Marketing and Business Line leadership, ensuring commercial priorities are translated into marketing initiatives that deliver measurable business outcomes while preserving long-term brand strategy.\nPartner closely with Business Line Leaders to understand their commercial priorities, challenges and growth opportunities, translating the into clear and actionable marketing strategies.\nDrive demand and qualified lead generation across Business Lines, establishing clear objective and measuring Marketing’s contribution to pipeline, conversion and business growth.\nBe accountable for Marketing’s contribution to revenue growth through qualified lead generation, pipeline creation, and close alignment with Business Line commercial objectives.\nBalance Business Line needs with the overall Marketing strategy, aligning priorities, managing expectations and ensuring resources are focused on initiatives with the highest business impact.\nDigital Marketing\nOversee and question the performance of the digital campaigns for all the targeted audiences, targeting the growth and fidelity of new clients and merchants, activating our benefits.\nDevelop and implement GEO initiatives that increase brand discoverability, share of voice, and customer acquisition through AI-powered search platforms.\nDevelop and manage automation marketing flows, web projects and changes on the web site (edenred.mx.)\nCreate proposal to increase the visibility of Edenred in Mexico\nHelp establish a high - performance digital organization, especially through analytics and a data-driven team culture.\nMarketing and communication strategies\nDeploy and strengthen a marketing and communications strategy aligned with the Group vision\nPosition Edenred a leader in the employee Benefits, Mobility and Pay solutions\nContinue with the development of the financial products (payments)\nDevelop annual marketing plans jointly with Business Lines, with clear objectives for brand awareness, demand and qualified lead generation, customer acquisition and loyalty, supported by measurable KPI’s and business outcomes.\nExternal communication\nContent: management of the production of the content, in all the channels (off line and on line)\nEvents: elaborate candidate that includes external events where the company should be participating\nSupport the public relationships team to fulfil the set goals\nBranding: guarantee the correct application of the visual entity an graphic card as well as a solid external communication to promote our solutions.\nManage the risk possible risks and anticipate to possible problematics on the brand perspective from the clients and users.\nLeadership\nLead the marketing team to achieve common goals and manage external agencies.\nBuild strong partnerships with Commercial, Business Excellence, Product, Finance and other stakeholders to ensure Marketing priorities are aligned with business objectives and growth ambitions.\nManage the marketing budget and assign according to the group priorities, strategies and internal client needs.\nAnalise the market to identify tendencies, opportunities and possible areas of improvement.\nActively contribute to the Mexico leadership team\nIDEAL PROFIL E\nHard skills\n10 years of experience in marketing +3 years in a similar leadership role\nProven experience supporting B2B go-to-market activities across Business Lines within a Shared Services, Matrix, or Regional organization.\nDeep expertise in digital marketing, Recognized experience in digital marketing with demonstrated success leading performance, growth, SEO/GEO, customer acquisition, and data-driven marketing strategies.\nFluent in Spanish and English\nBachelor’s degree in marketing, administration or similar (Masters is a plus)\nExcellent knowledge of communication channels and their ecosystem\nStrong skills managing marketing tools (digital and communication)\nExperience managing agencies and externa events.\nAbility to manage multiple projects simultaneously using collaborative tools\nFamiliarity with analytical tools, with strong analytical skills\nSoft skills\nStrong business acumen and ability to influence, challenge and align stakeholders with competing priorities.\nResilience and ability to navigate ambiguity, competing priorities, and stakeholder pressure in a fast-paced environment.\nAutonomous and responsible\nResults and business oriented.\nAbility to evolve in a constantly changing environment and manage unforeseen situations.\nStrong ability to communicate effectively with stakeholders (management, employees, clients, etc.).\nStrong management of C-level relationships.\nLeadership\nLead transformation and change management initiatives, fostering team engagement and adaptability.\nInspire and unite teams around a shared vision, clear priorities, and business objectives.\nDevelop, coach, and empower talent, building a high-performing and collaborative marketing organization.\nApply now and Vibe with Us!","description_format":"text","description_chars":6583,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cards & Card Issuing","Payment Processing & Gateways","Human 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