Team Leader Marketing Content Factory (all genders)
Vibe with us - more than 700 colleagues across Europe are looking forward to meet you!
We are one of the leading mobility service providers in Europe and enable our customers in over 40 countries to refuel, charge their e-vehicles, process tolls and use other innovative & digital solutions for fleet management. UTA Edenred was founded in 1963 and is now part of Edenred SE. In short: We simplify mobility.
Team Leader Marketing Content Factory (all genders)
full-time position in our Division Marketing in the Frankfurt metropolitan areaas soon as possible.
Your tasks:
Lead the content and communication workstream of the Edenred Mobility rebranding across EMEA, including naming architecture, messaging, asset transition and market rollout in close collaboration with Group teams in Paris
Build and govern Edenred Mobility’s organic social media presence across EMEA, defining strategies, editorial calendars and channel playbooks across LinkedIn, YouTube, Instagram and TikTok
Develop commercial content in collaboration with our Sales Excellence team that supports revenue, including customer success stories, testimonials, case studies, whitepapers, lead magnets and sales enablement materials
Establish scalable content approaches and clear processes for content requests, prioritisation, production, approval and performance measurement
Lead visual storytelling and create engaging formats such as infographics, explainer visuals and short-form video that make our products easy to understand and share
Select and manage agencies and freelancers, while leading and developing the Marketing Content team and continuously improving quality, speed and AI-supported production
Own media relations, press releases, executive thought leadership and selected key events, while working closely with the Growth & Demand team to connect content with paid media, SEA and SEO activities
Your profile:
Completed degree in Marketing, Communications, Media, Business Administration or a comparable qualification
Several years of leadership experience in marketing content, brand or communications, ideally in a B2B environment, with a proven ability to develop and raise the performance of a team
Hands-on experience with rebranding or brand architecture projects within a complex corporate environment involving multiple entities, countries and stakeholders
Proven experience in building and growing organic social media channels across platforms such as LinkedIn, YouTube, Instagram and TikTok, with a clear focus on measurable performance
Strong editorial judgement and excellent copywriting skills, combined with experience in PR, media relations and commercial content that supports business objectives
Experience in selecting and managing agencies and freelancers, including pitches, briefing, quality management and budget responsibility, combined with a pragmatic and entrepreneurial approach
Confident use of AI tools for content production, such as ChatGPT or Claude, and a good understanding of automation platforms as well as AI-powered image and video tools
Excellent English and German skills; additional language skills are an advantage
What do we offer?
Flexible working hours: The optimal compatibility of family, leisure and career is a matter of course for us.
Shopping Card: The Ticket Plus City Card is topped up with €50 per month for all employees.
Mobile working: Whether working from home or on site in a team, flexibility is very important to us.
Please submit your application documents inGerman orEnglish.
Your contact person:
Mira Kuhn / Expert Talent Acquisition
+49 6027 509 735
Apply now and Vibe with us !