{"id":2610628,"url":"https://alion.io/job/edpnc-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":1762950,"name":"EDPNC","domain":"edpnc.com","url":"https://alion.io/company/edpnc","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Paylocity","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Raleigh, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":157000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Adobe Premiere Pro","optional":false},{"name":"Hotjar","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Outlook","optional":false},{"name":"Salesforce","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-07T16:20:40Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-20T05:04:13Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Description\nLocation: Raleigh, North Carolina (hybrid/office as applicable)\nSchedule: Monday and Friday remote, Tuesday-Thursday in office (based on business needs)\nAbout EDPNC\nAt EDPNC, our mission is to improve the economic well-being and quality of life for all North Carolinians. In partnership with state, regional, local, and private sector leaders, we support North Carolina’s growth through business recruitment, existing industry support, international trade and export assistance, small business counseling, and tourism promotion.\nAs a public-private partnership serving on behalf of the State of North Carolina, EDPNC operates at the intersection of public service and economic strategy. Our work helps attract investment, support employers, strengthen communities, and position North Carolina as one of the best places in the country to live, work, and do business. We are a collaborative, mission-driven organization that values professionalism, initiative, responsiveness, and strong relationships. The work is fast-paced, meaningful, and highly collaborative, offering employees the opportunity to engage with leaders across business, government, and communities throughout the state. At EDPNC, team members are motivated by the opportunity to make a tangible impact while working alongside smart, dedicated people who care deeply about North Carolina’s future.\nAbout the Role\nThe position will be responsible for leading the development and implementation of digital marketing strategies for the Economic Development Partnership of North Carolina in support of our mission to attract businesses to North Carolina and provide expansion support for businesses already in the state. This role owns the end-to-end digital ecosystem, including website, CRM, paid and organic channels, and marketing automation, ensuring alignment across all touchpoints to drive measurable business outcomes. The Digital Marketing Manager will translate organizational goals into integrated digital strategies, oversee execution across internal teams and agency partners, and optimize performance. Success will be measured by growth in qualified leads (MQLs and SQLs), engagements, and overall marketing ROI.\nWhat You’ll Do\nWork in collaboration with key departmental contacts within the EDPNC, on the Marketing & Research team, and with our outside agencies to develop, execute and manage digital marketing assets that support the organization’s marketing strategy and promote the EDPNC and North Carolina brands.\n Digital Strategy & Leadership \nDevelop and own the comprehensive digital marketing strategy, aligned to EDPNC’s business and recruitment goals. \nIn coordination with Marketing leadership, define channel mix, audience strategy, and budget allocation across paid, owned, and earned digital channels. \nManage and monitor KPIs and measurement frameworks tied to business outcomes (lead generation, pipeline, conversions, engagement). \nManage relationships with external agencies and vendors as they related to digital channels, ensuring performance, accountability, and alignment with strategy. \nServe as the digital marketing subject matter leader across the organization, advising leadership and cross-functional teams. \nOversee the utilization and optimization of the marketing technology stack to support comprehensive omnichannel campaigns. \nEmail & CRM\nOwn the CRM and marketing automation strategy, including segmentation, lifecycle marketing, and lead nurturing. \nOversee development and execution of multi-touch, full-funnel campaigns, ensuring alignment with audience journeys. \nDrive continuous optimization of Salesforce and Pardot ecosystems to improve lead quality, scoring, and conversion. \nPartner with Salesforce Administrator to ensure data integrity, reporting accuracy, and system scalability. \nIdentify opportunities to expand CRM utilization across departments and deepen audience insights. \nWebsite & Digital Experience \nOwn the digital experience strategy for EDPNC.com, ensuring it supports conversion, engagement, and storytelling goals. \nLead website roadmap planning, including UX/UI improvements, content strategy, SEO, and technical enhancements. \nTranslate analytics into actionable insights and testing roadmaps. \nOversee agency partners and internal contributors to ensure continuous site improvement and innovation. \nAnalytics & Performance Management \nOwns performance reporting and insights, translating data into strategic recommendations. \nDevelop and present regular reporting on digital performance and ROI. \nEstablish a culture of test-and-learn experimentation across channels. \nSocial Media \nOversee organic social strategy to ensure alignment with broader marketing goals and campaigns. \nGuide content direction and ensure consistent messaging across platforms. \nEvaluate role of social media in brand awareness, engagement, and lead generation. \n Cross-Functional Collaboration \nPartner with internal stakeholders (business development, communications, research, etc.) to align digital efforts with organizational needs/priorities. \nEnsure digital marketing supports sales enablement and stakeholder needs. \nOther \nStay current with emerging opportunities in the digital marketing industry; identify and communicate patterns and trends; leverage these trends into developing initiatives for customer engagement as well as gain enhanced efficiencies and productivity for the outward-facing teams. \nOther duties as assigned.\nRequirements\nWhat We Are Looking For\nBachelor’s degree required, preferably in marketing, journalism, communications or related field experience \nAt least 5-7 years of experience in digital marketing required, internship and/or volunteer experience will be considered. \nExperience developing and implementing digital strategy \nExperience managing agencies and working with cross-functional teams \nExperience with performance accountability \nProficiency in managing websites and email automation is required. \nProficiency with digital marketing tools and software, including but not limited to WordPress CMS, Google Analytics and other web-based monitoring tools (Hotjar, etc.); marketing automation platforms (Pardot a plus), and CRM integration (Salesforce) \nKnowledge of Adobe software, like Photoshop, Illustrator and Adobe Premiere Pro a plus. \nProficient with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint); experienced with virtual meeting and collaboration platforms. \nKey Competencies\nExcellent written and verbal communication skills. \nCommitment to delivering consistent, high-quality work with keen attention to detail. \nCustomer service focus and behaviors; a proactive, responsive and accountable team player. \nA problem solver: someone who thinks creatively, brings solutions and is adaptable and able to respond to difficult questions and issues. \nA student of digital marketing and advertising; intellectually curious and a facile learner; eager to keep up with emerging technologies, tools and methods. \nCollaborative, attuned to the needs of a variety of stakeholders and audiences. \nTravel and Work Conditions\nModerate in-state and domestic travel is required \nHybrid work environment based in Raleigh, NC \nTravel to events, corporate offices, and conferences as needed \nWe Invest in Our People-Professionally and Personally. At EDPNC, our benefits are designed to support your career, well-being, and life outside of work.\nCompetitive compensation and performance incentives that reward impact and results \nHybrid work schedule that supports flexibility, and balance \nGenerous time off, including 4 weeks of PTO, 9 paid holidays, 3 sick and wellness days, and 3 flex holidays \n 401(k) with a 5% employer match after six months to help you build long-term financial security \nPaid parental leave, including 8 weeks of maternity leave and 4 weeks of paternal leave, because family matters \nComprehensive medical, dental, and vision coverage, with HSA and FSA options \nCompany paid short- and long-term disability coverage as well as 50K life insurance for added peace of mind \nEmployee Assistance Program that covers your entire household’s wellbeing \nVoluntary benefit options such as critical illness, accident, hospital indemnity, life insurance and pet insurance \nCorporate amenities such as paid parking, gym access and complimentary snacks \nFamily Forward Certified, reflecting our commitment to family-friendly workplace practices \nApply Now Join us in shaping North Carolina’s economic future!","description_format":"text","description_chars":8504,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Manufacturing","Software","Corporate Events"],"lifecycle":[{"event":"open","at":"2026-10-15T10:55:26Z"}],"visa":[],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.815,"p_room":0.9,"age_days":12,"expected_fill_days":27,"reasons":["conf:0","win:mid"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/edpnc-digital-marketing-manager","json_url":"https://alion.io/job/edpnc-digital-marketing-manager.json","meta":{"generated_at":"2026-10-20T09:20:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10203,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1762950},"rest":"https://alion.io/mcp/rest/get_company?id=1762950"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fedpnc-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fedpnc-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fedpnc-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/edpnc-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fedpnc-digital-marketing-manager"}]}