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Do you believe great content is about more than writing well and involves understanding users, identifying emerging trends, and delivering valuable information at the right time?\nAre you excited about using AI and generative content tools to research, create, edit, optimize, and scale high-quality technical content?\nIf you answered “Yes,” then read on!\nAs a Content Marketing Associate at Educative, you will help develop and manage content across Educative’s websites, microsites, community platforms, and external publishing channels. You will combine strong writing and editorial skills with AI-assisted content production, competitive intelligence, SEO, and audience research to build a proactive content engine that keeps Educative ahead of the market.\nIn this role, you will be responsible for the following areas:\nIn the role of Content Marketing Associate, you will:\nResearch, edit, optimize, and publish technical blogs, newsletters, landing pages, guides, and other short- and long-form content.\nUse of GPT, Claude and other generative AI tools for content ideation, research, drafting, editing, optimization, repurposing, and scaling content production.\nHelp develop and improve Educative’s content generation pipeline and workflows.\nReview and substantially improve content through research, fact-checking, editing, restructuring, and human judgment.\nProduce original content when strategic thinking, technical understanding, storytelling, or nuanced communication requires human-written content.\nConduct ongoing competitor research across websites, microsites, Medium, DEV Community, Substack, newsletters, and other relevant platforms.\nAnalyze competitor topics, formats, publishing strategies, messaging, SEO content approaches, and distribution channels to identify content gaps and opportunities.\nTake a proactive approach to market research by identifying emerging technology trends, developer interests, search behavior, and topics competitors may be investing in next.\nTranslate market and competitive insights into actionable content ideas, editorial priorities, and new content initiatives.\nDevelop user-focused landing page copy that clearly communicates value, addresses user needs, drives engagement, and supports conversion.\nManage both on-page and off-page content initiatives across Educative’s websites, microsites, external platforms, and community channels.\nManage content across multiple publishing accounts while maintaining consistent brand positioning and messaging.\nAdapt writing to different audience personas, platforms, content formats, and user intents while maintaining a consistent brand voice and tone.\nApply SEO best practices, including keyword research, search intent analysis, content optimization, and internal linking, to improve organic visibility and user value.\nMonitor content performance and use data, audience insights, and market research to continuously improve content initiatives.\nContribute to editorial calendars and manage content initiatives from ideation through execution and optimization.\nCollaborate with SEO, marketing, product, and subject-matter experts to create content aligned with both user needs and business objectives.\nPromote diversity, inclusivity, accessibility, and equity in the software engineering community through thoughtful and empathetic content.\nAbout you:\n1-3 years of professional writing experience\nA writing-intensive academic background (e.g., B.A. in English or Journalism)\nExceptional research, editing, and 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