{"id":2206059,"url":"https://alion.io/job/ef-senior-search-marketing-manager","title":"Senior Search Marketing Manager","company":{"id":93438,"name":"EF Education First","domain":"ef.com","url":"https://alion.io/company/ef","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":76,"open_postings":30,"ghost_share":0,"stale_share":0.967,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":115000,"currency":"USD","period":"year","gross":null,"usd_annual":115000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Copilot","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Perplexity","optional":false}],"status":"live","first_seen_at":"2026-10-08T19:54:04Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-11-01T04:20:49Z","board_verified":true,"closed_at":null,"days_open":23,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":23},"description":"EF Student Tours is seeking a driven, collaborative, growth-oriented Senior Manager, Search to join our Growth Marketing team.\nIn this role, you’ll own search performance end to end-paid search (PPC), AI search and discovery, and organic search strategy in partnership with stakeholders. You’ll lead acquisition strategy, evaluate and test AI search experiences, and work across teams to turn search intent into useful, high-performing digital experiences. Your work will help grow qualified traffic, improve conversion, and accelerate customer growth across EF Educational Tours (ET), EF Explore America (EA), and EF Tours for Girls (TFG).\nWho we are\nThe Growth Marketing team is customer-first, growth-minded, and collaboration-forward. We develop strategies and solutions that help more students and teachers explore the world-and bring us closer to making travel-based learning essential to education.\nResponsibilities\nOwn search growth across paid, organic, and AI discovery\nOwn the search acquisition strategy and performance roadmap across paid search, organic search, and AI search, aligned to growth goals and conversion targets.\nServe as the day-to-day search owner and strategic lead, partnering with web and content stakeholders on visibility, intent coverage, and landing-page relevance.\nAlign search plans with paid media, organic, and owned-channel strategies.\nBuild performance narratives, forecasts, and priorities for leadership, connecting search activity to business outcomes.\nLead AI search and discovery strategy\nOwn EF’s AI search and discovery strategy. Track how ChatGPT Search, Google AI Overviews and AI Mode, Perplexity, and Microsoft Copilot shape customer discovery and search behavior.\nEvaluate platform experiences, user journeys, competitive activity, and advertising products; turn findings into recommendations, priorities, and a practical roadmap.\nPartner with SEO, content, web, analytics, and marketing teams to improve EF’s visibility and usefulness in AI-driven discovery.\nEstablish measurement using indicators such as brand mentions and citations, share of voice or visibility, referral sessions, engagement, conversions, and lead quality. Use tools such as Google Search Console, GA4, and relevant AI-visibility monitoring platforms.\nBuild and own a test roadmap for paid opportunities in AI search. Design pilots with clear hypotheses, budgets, success measures, and readouts as advertising products launch.\nRecommend whether to scale, refine, or stop tests based on results, and share learnings to guide investment and strategy.\nLead paid search strategy and execution (Google and Microsoft)\nManage, review, and optimize Google Ads and Microsoft Advertising accounts across EF Educational Tours, EF Explore America, and EF Tours for Girls.\nOwn campaign structure, targeting, audience development, and keyword strategy, including building and maintaining large keyword lists.\nManage bids, budget caps, impression share, Quality Score, and other efficiency and growth metrics.\nIdentify and execute opportunities across campaign types and features, including keyword expansion, match strategy, audience development, testing, and incremental acquisition.\nUse paid and organic traffic strategically to maximize paid-media investment and overall search performance.\nImprove website and landing-page conversion\nPartner with web, UX, analytics, and creative teams to ensure the website experience reflects search intent and improves conversion at each step of the journey.\nOwn a continuous conversion rate optimization (CRO) practice for search traffic, including the landing-page testing plan, hypothesis development, test design, and performance readouts.\nUse search queries, audience behavior, and on-site analytics to improve page content, messaging, user experience, and technical performance.\nEnsure landing pages support SEO and paid-search performance through relevance, speed, mobile usability, clarity, and effective conversion paths.\nLead measurement and cross-functional execution\nWork with business analytics, media, marketing strategy, and web teams to assess historical and current performance and recommend future strategies and optimizations.\nDeliver regular reporting across paid, organic, and AI search tests and on-site conversion metrics-what happened, why it happened, and what comes next.\nManage timelines, testing calendars, and stakeholder communications to keep search and website workstreams moving.\nSkills and qualifications\n6+ years of experience owning and executing paid-search campaigns in Google Ads and Microsoft Advertising.\nHands-on experience evaluating and testing AI search and discovery experiences, such as ChatGPT Search, Google AI Overviews or AI Mode, Perplexity, or Microsoft Copilot, and translating findings into an actionable strategy.\nExperience using AI-driven paid-search capabilities, such as Performance Max, Smart Bidding, and platform automation, to manage campaigns, test strategies, and improve performance.\nDemonstrated experience managing moderate- to large-scale paid-search accounts with a focus on conversions and revenue outcomes.\nStrong track record of CRO and landing-page improvement through structured testing and iteration.\nExperience partnering with or influencing SEO strategy-including technical, content, and on-page optimization-to improve organic performance.\nStrong analytical skills and comfort using data to diagnose performance and prioritize opportunities, including traffic quality, conversion funnels, and intent signals.\nProficiency in Microsoft Excel, PowerPoint, and Word.\nComfort working in a test-and-learn environment with clear hypotheses, measurement plans, and readouts.\nExcellent organizational, project-management, and time-management skills.\nAdaptability and effectiveness in a fast-paced, changing environment.\nStrong interpersonal, written, and verbal communication skills, with the ability to collaborate across analytics, creative, web, and SEO teams.\nBonus points for\nA connection to EF’s mission of opening the world through education.\nAn enthusiastic, hands-on approach and willingness to jump in and get things done.\nGoogle Ads or Microsoft Advertising certifications.\nCuriosity and enthusiasm for tackling new challenges.\nConfidence making decisions and generating ideas.\nOpenness to asking for help and welcoming feedback.\nExperience with AI-search visibility measurement, generative-engine optimization, or paid advertising pilots in AI-driven discovery environments.\nWhy you’ll love working here: Perks, Benefits, and more!\nThis is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.\nIn addition, you can expect:\nCommitment to professional growth: robust monthly calendar of trainings and workshops\nFour weeks paid vacation your first year, ten paid holidays, and two floating holidays\nExciting business travel opportunities\n25% company match on your 401(k) contributions\nMarket-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance\nDependent care, healthcare and commuter Flex Spending Accounts (FSAs)\nAccess to fertility care and family-building support\nWellness benefits including a yearly fitness reimbursement\nFrequent social and learning events, including access to our employee-run resource groups\nRobust Employee Assistance Program\nTenure-based sabbatical eligibility\nEF Product Discounts (discounts on travel, international language schools, Au Pair program and more)\nDiscounts at local venues and businesses\nAmazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.\nCompensation range for this role is $100,000-$115,000 per year, based on experience\n\nNot sure you meet every qualification?\nLet us decide. Research shows that women and members of underrepresented groups may be less likely to apply when they don’t meet every listed qualification. We’re committed to building a diverse and inclusive team, and we strongly encourage you to apply.","description_format":"text","description_chars":8384,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Education","Higher Education","Language Learning"],"lifecycle":[{"event":"open","at":"2026-10-09T23:28:48Z"}],"visa":[],"liveness":{"score":45,"band":"ok","label":"Likely open","p_open":1,"p_active":0.606,"p_room":0.75,"age_days":23,"expected_fill_days":29,"reasons":["conf:1","stale_co","velocity","win:late","comp:brand"],"computed_at":"2026-11-01T06:10:25Z"},"pay":{"stated_usd_annual":115000,"is_top_pay":false},"html_url":"https://alion.io/job/ef-senior-search-marketing-manager","json_url":"https://alion.io/job/ef-senior-search-marketing-manager.json","meta":{"generated_at":"2026-11-01T11:39:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18090,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":93438},"rest":"https://alion.io/mcp/rest/get_company?id=93438"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fef-senior-search-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fef-senior-search-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fef-senior-search-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ef-senior-search-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fef-senior-search-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2206059}},{"tool":"search_jobs","arguments":{"company":"ef.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2206059},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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