{"id":3273088,"url":"https://alion.io/job/eg-performance-marketing-specialist-construction","title":"Performance Marketing Specialist - Construction","company":{"id":2165510,"name":"EG","domain":"eg.dk","url":"https://alion.io/company/eg-dk","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ballerup, Denmark"],"countries":["DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":46000,"max_usd":119000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2986},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Claude","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false},{"name":"YouTube","optional":false},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-26T10:05:38Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-28T07:40:31Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Own EG Construction’s lead engine and turn paid media spend into qualified leads, pipeline and revenue.\nDo you want to own a lead engine and use AI to turn paid spend into pipeline? Are you analytical, commercially minded and ready to set the agenda?\nThen you might be our new Performance Marketing Specialist!\nAs part of the department\nEG Construction builds software for the construction industry. As Performance Marketing Specialist, you will own our lead engine across the Nordics and the UK, from paid media on LinkedIn, Google, YouTube and Meta to the landing pages and website journeys that turn visitors into leads. You will own the relationship with our digital marketing agency in Copenhagen and handle the day-to-day work.\nYou will join our Construction marketing team of around 10 people across Denmark, Norway and Finland, covering planning and content, digital marketing, events and partnerships, customer growth and lifecycle. We’re part of a wider marketing community of more than 30 marketers in EG, so you will have a bigger network of specialists to learn from.\nYou will work closely with content & planning, product and sales on messaging, creatives and formats. You will also build a close relationship with sales, so you know what happens to the leads once they come in. You will report to Kristoffer Ellebye Larsen, Marketing Director, Construction. The role is based in our new offices at Marmormolen in Nordhavn, Copenhagen, with hybrid working.\nYour role: Own the Lead Engine\nOwn paid media and lead generation across LinkedIn, Google, YouTube and Meta, and turn spend into qualified leads, pipeline and revenue.\nOwn conversion on our websites and landing pages. Find where visitors drop off, test fixes and lift conversion rates.\nMake sure tracking and attribution hold up, so we can follow a lead from first click to closed deal.\nRun experiments across channels, creatives, targeting, landing pages and offers.\nManage the relationship and daily work with our performance marketing agency in Copenhagen.\nOwn budgets tied to growth targets and report clearly to marketing leadership, with numbers you can trust.\nUse AI and automation to scale campaigns, speed up testing and get qualified leads to sales faster.\nYou are the ideal candidate if you\nWe care more about what you can do than what your CV looks like. Here's what will set you up for success:\nMust-have\nHave 3+ years of hands-on performance marketing experience.\nHave deep expertise in Google Ads and Meta Ads, and a strong understanding of lead generation mechanics and marketing attribution.\nHave hands-on experience with conversion rate optimisation, A/B testing and tools like Google Analytics and Google Tag Manager.\nUse AI actively in your daily work. You spot repetitive workflows and want to automate them Experience building your own AI skills or agents, for example with Claude, is a big plus.\nAre analytical and commercially minded. You think in pipeline, CAC efficiency and revenue contribution, and you look at the whole funnel, not just the channel.\nAre comfortable owning both strategy and execution, work independently in a structured way and have the drive to set the agenda.\nSpeak and write English fluently. English is our working language, so you don't need to speak Danish to apply.\nNice to have\nExperience with a CRM such as Salesforce.\nExperience working with marketing agencies.\nSpeak Danish or another Scandinavian language.\nWhat's in it for you?\nReal ownership - A role with real ownership, a direct line to the Marketing Director and a budget that's tied to results.\nMeaningful impact - Turn paid spend into qualified leads, pipeline and revenue across five markets, and see the direct impact of your work on how EG Construction grows.\nGrowth mandate - Help shape a team that is being rebuilt around specialist roles, with room to test new ideas and set the standard for performance marketing at EG Construction.\nAI-enabled work - Use AI and emerging tools as a core part of how you work, not an afterthought.\nCollaborative culture - We're a small, collaborative team across Denmark, Norway and Finland, and we like to keep things practical and have fun doing it. Trust, openness and no politics are how we work.\nOur values:\nLead the Industry - We don't just serve our industries - we lead them. We bring deep expertise, set new standards, and help our customers stay ahead.\nMake it Happen - We take ownership, move fast, and deliver real impact. When we say we'll do something, it gets done - no excuses, no politics.\nStronger Together - We are a global team shaped by Scandinavian values. The best software - and the best teams - are built on trust, openness, and collaboration across borders.\nWe look forward to hearing from you!\nIf you would like more information before you apply, please contact Marketing Director, Construction, Kristoffer Ellebye Larsen by mail . We evaluate applications on an ongoing basis and hire when the right candidate is found. So please send your CV and application as soon as possible, using the apply button in the job ad. All inquiries are handled confidentially.\nAt EG, we build software that makes a difference.\nOur industry-specific software help people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects.\nOur software is built by peers from the industry and backed by EG’s scale for stability, innovation, and security.\nIf you’re ambitious, curious, and take pride in ownership, you’ll thrive here. You’ll be trusted to grow your skills, shape meaningful solutions, and make an impact together with talented colleagues across borders.\nJoin us in creating software that works for people - not software that makes people work.\nVisit our career pages to meet some of your future colleagues, explore our culture, and watch our video \"We Make a Difference \".\nLearn more about EG here.\n#LI - Onsite","description_format":"text","description_chars":5941,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Danish","level":"All levels","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"Denmark","iso":"DK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["ERP & Business Management Software","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-10-26T12:46:46Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":1,"expected_fill_days":30,"reasons":["conf:14","velocity","win:early"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/eg-performance-marketing-specialist-construction","json_url":"https://alion.io/job/eg-performance-marketing-specialist-construction.json","meta":{"generated_at":"2026-10-28T13:48:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18702,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2165510},"rest":"https://alion.io/mcp/rest/get_company?id=2165510"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Feg-performance-marketing-specialist-construction"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Feg-performance-marketing-specialist-construction"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Feg-performance-marketing-specialist-construction"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/eg-performance-marketing-specialist-construction\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Feg-performance-marketing-specialist-construction"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3273088}},{"tool":"search_jobs","arguments":{"company":"eg.dk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3273088},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}