{"id":662728,"url":"https://alion.io/job/elavate-dtc-creative-strategist","title":"DTC Creative Strategist","company":{"id":695137,"name":"Elavate","domain":"elavate.com","url":"https://alion.io/company/elavate","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"D","score":40,"open_postings":10,"ghost_share":1,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":["GB"],"hiring_countries_total":1,"salary":{"min":60000,"max":70000,"currency":"GBP","period":"year","gross":null,"usd_annual":94862},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2025-02-12T18:59:27Z","employer_posted_date":"2025-02-12","last_verified_at":"2026-11-05T07:06:57Z","board_verified":true,"closed_at":null,"days_open":630,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":630},"description":"Creative Strategist (Performance Creative)\nSalary: £60,000 - £70,000 base (dependent on experience) + Performance Bonus\nRole: Full ownership of our performance creative process - from concept and script through to shoot and delivery - to ensure we exceed our Meta new customer acquisition targets.\nLocation: Remote\nWorking Type: Remote, full-time\nPlease read the requirements before applying\nAbout Elavate\nWant to play a key part in scaling one of the UK's fastest-growing wellness brands?\nElavate launched in early 2024 with a simple goal: help women over 40 feel and look their best with science-backed collagen. Since then we've grown to over 50,000 customers and 25,000 five-star Trustpilot reviews, and we're on an ambitious path to becoming the UK's biggest collagen brand - while actively expanding into the US.\nElavate was born after our founder, Alex Philip, got fed up buying overpriced, low-quality, foul-tasting collagen for his mother. He set out to make a superior product that actually worked, tasted great and was affordable.\nWe're now one of the most recognised collagen brands on social media in the UK - and we're just getting started.\nThis is a career-defining opportunity to join a high-growth supplement brand with serious upside (top-of-market salary, performance bonuses and equity options).\nIf you're a high performer who thrives in fast-moving environments, this is your opportunity. We offer great benefits, but this isn't a traditional 9-5. We expect every team member to move fast, take full ownership of their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly and innovate constantly, this isn't the right place for you.\nCore Job Responsibilities\nConcept and script direct response video ads based on data from our Meta ad account, our customer research and our winning creative library. This is the heart of the role.\n\nWrite long-form VSL and influencer scripts using our proven structures - hook banks, problem beats, discovery story, scepticism handling, product reveal, before/after, social proof and values-led CTA. You'll build on a library of scripts that already work and find the next angle that beats them.\n\nRun influencer and talent shoots end to end. We work with household-name talent and a growing roster of creators. You'll write their scripts in their voice, brief them clearly, and make sure what comes back is something we can actually scale.\n\nPlan and direct high-production studio shoots - shot lists, storyboards, set and wardrobe direction, working with the production team on the day, then briefing the edit.\n\nDirect voiceover and delivery style across formats: creator-read, professional VO, narrated documentary style, testimonial, \"friend telling a friend.\" Knowing which voice suits which angle is a big part of what makes our ads work.\n\nOwn the full spread of formats we run: self-filmed UGC, talent-led VSLs, studio-shot hero ads, podcast and interview style, street interviews, unboxings, founder-led content, static and image-led concepts where they earn their place.\n\nIterate winning creative at scale - dozens of hook, body and avatar variations off every winner.\n\nUnderstand our customer deeply. Women in perimenopause and menopause, in their own language, with their actual symptoms and frustrations. Generic \"glow from within\" supplement marketing is exactly what we don't do.\n\nMonitor competitor creative and platform best practice to keep a live pipeline of new angles.\n\nWork closely with our existing Creative Strategist and Growth team - this is a collaborative creative function, not a solo one.\n\nThis role does not require media buying skills. It's strictly performance creative. That said, you must be very comfortable reading data inside Meta Ads Manager and drawing creative conclusions from it.\nAdditional Functions\nAct as a creative thought leader within the Growth team, providing strategic insight and recommendations to stakeholders.\n\nIdentify opportunities to expand Elavate's reach through new platforms, content formats and audience segments - including our US expansion.\n\nBuild and maintain a library of high-performing creative assets and proven structures to streamline production.\n\nOpportunity to build and lead a creative team as the company scales.\n\nSuccess Metrics\nAchieve set CPA and volume targets (performance bonuses tied to over-performance).\n\nEfficient delivery of creative assets at scale that meet or exceed our advertising goals.\n\nCore Skills\nStrong direct response copywriting. This is the single most important skill for this role.\n\nMarketing first principles: you understand what actually motivates purchase behaviour.\n\nA creative eye for visual hooks, formats and editing styles that stop the scroll and bring a brief to life.\n\nData-driven: you pore over reports, analytics and dashboards to guide creative decisions.\n\nComfortable using AI tools to accelerate hook and concept development.\n\nProject management and clear communication with editors, creators, talent agents and production teams.\n\nQualifications\n1+ years writing direct response creative, ideally for a health, supplement or wellness D2C brand.\n\nExperience managing the full creative production process: concept development, copywriting, working with creators, briefing editors, revising and optimising.\n\nExperience with brands spending meaningfully on paid social, with a track record of hitting acquisition targets in a competitive market.\n\nStrong understanding of paid media platforms, Meta specifically.\n\nAnalytical mindset with a track record of using performance data to inform creative decisions.\n\nA passion for health, wellness or skincare is a plus.\n\nCompensation & Perks\nSalary: £60,000 - £70,000 base (dependent on experience) + performance bonus (up to 50%)\n£5,000 annual learning and development budget for courses, programmes and mentorship\n\nFully remote\n\nEquity options for committed team members\n\nDirect access to the founder\n\nFree Elavate products monthly\n\nFast-track promotion based on capability, not time served\n\nWhy Work at Elavate?\nElavate is one of the fastest-growing supplement brands in the UK, with an ambitious goal of reaching £100 million in annualised revenue by the end of 2026 - and a clear strategy and real momentum to get there. We're scaling domestically, expanding into the US, and adding new product categories.\nJoining now means you get to shape how a category leader is built, with the autonomy to pioneer new initiatives and see your ideas in market within days rather than quarters.\nIf you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you.","description_format":"text","description_chars":6714,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Dietary Supplements"],"lifecycle":[{"event":"open","at":"2026-09-10T21:42:57Z"}],"visa":[],"liveness":{"score":5,"band":"cold","label":"Long shot","p_open":1,"p_active":0.186,"p_room":0.28,"age_days":630,"expected_fill_days":34,"reasons":["conf:10","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":94862,"is_top_pay":false},"html_url":"https://alion.io/job/elavate-dtc-creative-strategist","json_url":"https://alion.io/job/elavate-dtc-creative-strategist.json","meta":{"generated_at":"2026-11-05T07:19:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9293,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":695137},"rest":"https://alion.io/mcp/rest/get_company?id=695137"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Felavate-dtc-creative-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Felavate-dtc-creative-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Felavate-dtc-creative-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/elavate-dtc-creative-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Felavate-dtc-creative-strategist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":662728}},{"tool":"search_jobs","arguments":{"company":"elavate.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":662728},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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