{"id":970395,"url":"https://alion.io/job/eloelo-am-performance-marketing","title":"AM - Performance Marketing","company":{"id":2906533,"name":"Eloelo","domain":"eloelo.in","url":"https://alion.io/company/eloelo-in","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"A","score":95,"open_postings":7,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":78,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adjust","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"Google Sheets","optional":false},{"name":"Meta Ads","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-08-17T12:50:09Z","employer_posted_date":"2026-08-17","last_verified_at":"2026-10-22T16:19:59Z","board_verified":true,"closed_at":null,"days_open":66,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":66},"description":"Assistant Manager - Performance Marketing\nEloElo Group | Bangalore | Full-time\nAbout EloElo Group\nEloElo Group is building the next phase of entertainment for India. From serialised micro-dramas with Story TV to bite-sized learning with Master Ap, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives. Backed by leading investors and scaling fast across markets, EloElo Group is at the forefront of how entertainment is created, distributed, and consumed in a mobile-first world.\nRole Summary\nWe're hiring an Assistant Manager - Performance Marketing to own paid user-acquisition performance across our app portfolio. You'll manage day-to-day campaign execution across Meta and Google UAC, drive CAC/ROAS efficiency, and work closely with creative and data teams to scale what's working and kill what isn't -helping fuel the next phase of EloElo Group's growth.\nWhat You'll Do\nPlan, execute, and optimise UA campaigns across Meta Ads, Google UAC, and Apple Search Ads for assigned apps and language markets\nOwn and report on core metrics: CAC, TCAC, MCAC, F2P%, T2M%, and ROAS\nConduct root-cause analysis on CAC/performance fluctuations and translate findings into optimisation actions\nManage budget allocation and pacing across Meta ad accounts and Google UAC campaigns\nPartner with the creative team to brief, test, and iterate on ad creative (video, static, playables) based on performance data\nUse AppsFlyer (or equivalent MMP) for attribution tracking, event validation, and troubleshooting attribution gaps\nLeverage in-house automation and dashboards (Google Sheets/Apps Script, internal reporting tools) for campaign monitoring and reporting; flag gaps or improvement opportunities\nRun structured creative and audience experiments (A/B tests) and document learnings\nCollaborate cross-functionally with analytics, product, and creative stakeholders to align UA strategy with business goals\nStay current on platform policy changes (Meta, Google) and adjust campaign strategy accordingly\nWhat We're Looking For\n2-4 years of hands-on performance marketing experience, with genuine execution experience (not just oversight) across Meta Ads Manager, Google UAC, and Apple Search Ads\nSolid working knowledge of UA metrics - CAC, ROAS, LTV, retention/funnel metrics and the ability to act on them, not just report them\nStrong creative understanding; able to evaluate ad creative performance, spot patterns in what's working, and brief/collaborate with creative teams effectively\nWorking knowledge of MMP platforms (AppsFlyer, Adjust, or similar) for attribution and event tracking\nComfortable with data: Excel/Google Sheets proficiency required; SQL or scripting (Apps Script/Python) is a strong plus\nExperience in B2C/consumer app marketing, especially in regional Indian language markets, is a strong plus\nAnalytical mindset - comfortable digging into data to find root causes, not just reporting dashboards\nStrong communication skills to brief creative teams and present performance narratives to stakeholders\nNice to Have\nExperience with creative testing frameworks or fatigue-detection systems\nExposure to marketing automation/AI tooling for reporting or creative analysis\nFamiliarity with Indian regional language content platforms (streaming, short-video, social apps)\nWhat Success Looks Like (First 6 Months)\nFull ownership of assigned app(s)' UA campaign performance with measurable CAC/ROAS improvement\nEstablished rhythm of weekly performance reporting and RCA on anomalies\nStrong working relationship with creative team producing tested, iterative creative output","description_format":"text","description_chars":3616,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Content Creation","Digital Media"],"lifecycle":[{"event":"open","at":"2026-09-16T17:31:18Z"}],"visa":[],"liveness":{"score":46,"band":"ok","label":"Likely open","p_open":1,"p_active":0.77,"p_room":0.6,"age_days":65,"expected_fill_days":78,"reasons":["conf:1","win:late","crowd:junior"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/eloelo-am-performance-marketing","json_url":"https://alion.io/job/eloelo-am-performance-marketing.json","meta":{"generated_at":"2026-10-22T17:47:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2906533},"rest":"https://alion.io/mcp/rest/get_company?id=2906533"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Feloelo-am-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Feloelo-am-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Feloelo-am-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/eloelo-am-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Feloelo-am-performance-marketing"}]}