{"id":970389,"url":"https://alion.io/job/eloelo-manager-performance-marketing","title":"Manager - Performance Marketing","company":{"id":2906533,"name":"Eloelo","domain":"eloelo.in","url":"https://alion.io/company/eloelo-in","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"A","score":95,"open_postings":7,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":78,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":10500,"max_usd":25000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":12},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Sheets","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-08-25T11:07:03Z","employer_posted_date":"2026-08-25","last_verified_at":"2026-10-20T01:54:43Z","board_verified":true,"closed_at":null,"days_open":55,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":55},"description":"Manager - Performance Marketing\nEloelo Group | Bangalore | Full-time\nAbout Eloelo Group\nEloelo Group is building the next phase of entertainment for India. From serialized micro-dramas with Story TV to bite-sized learning with Master App, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives. Backed by leading investors and scaling fast across markets, Eloelo Group is at the forefront of how entertainment is created, distributed, and consumed in a mobile-first world.\nRole Summary\nWe're hiring a Manager - Performance Marketing to own an entire channel (or set of channels) end to end for one or more apps: the strategy, the budget, the team, and the business outcomes. This role owns the channel and its corresponding KPIs: you are accountable for the numbers, not just the campaigns that produce them.\nWhat You'll Do\nOwn full channel-level accountability, e.g. all of Meta or all of Google UAC, including strategy, budget, and headline KPIs for assigned app(s)\nOwn and be accountable for business-level KPIs: blended CAC, ROAS, LTV:CAC, F2P%, T2M%, and payback period for your channel(s)\nSet the quarterly/monthly targets for your channel(s) in partnership with leadership and own the roadmap to hit them\nDecide overall budget allocation across your channel(s), campaigns, and apps to maximize portfolio-level efficiency\nLead and mentor the Assistant Managers/Senior Executives working on your channel(s), reviewing their optimization strategy and decisions\nOwn high-stakes root-cause analysis on your channel's KPI misses and present findings/action plans to senior leadership\nIdentify and lead new channel, format, or platform opportunities to unlock scale\nOwn platform and vendor relationships (Meta, Google, Apple, MMP partners) for your channel(s), including access to betas and account-level support\nSet reporting and process standards for how your channel(s) are tracked and optimized across the team\nPartner with product, analytics, and creative leadership to align channel strategy with broader business goals\nWhat We're Looking For\n4-7 years of performance marketing experience, with at least 1-2 years owning full channel-level KPIs and managing a team\nProven track record of being accountable for, and moving, business-level metrics (blended CAC, ROAS, LTV:CAC), not just campaign-level optimization\nDeep hands-on expertise in at least one major channel (Meta Ads Manager, Google UAC, or Apple Search Ads), with strong working knowledge of the others\nStrong strategic and analytical thinking: able to build a channel roadmap and own the trade-offs, not just react to performance\nExperience managing and developing a team\nAdvanced Excel/Google Sheets skills; SQL or scripting (Apps Script/Python) strongly preferred\nExperience in B2C/consumer app marketing at scale, ideally in regional Indian language markets\nStrong stakeholder management and communication skills: comfortable owning and presenting channel performance to senior leadership\nNice to Have\nExperience building or scaling creative testing frameworks or fatigue-detection systems\nExposure to marketing automation/AI tooling for reporting or creative intelligence\nExperience owning a channel across multiple apps/markets simultaneously\nWhat Success Looks Like (First 6 Months)\nFull accountability for your channel's KPIs with a demonstrated, measurable improvement quarter over quarter\nA functioning, well-mentored team executing consistently against your channel strategy\nA channel roadmap actively shaping product and creative decisions, backed by clear ownership of outcomes","description_format":"text","description_chars":3597,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Content Creation","Digital Media"],"lifecycle":[{"event":"open","at":"2026-09-16T17:31:18Z"}],"visa":[],"liveness":{"score":59,"band":"ok","label":"Likely open","p_open":1,"p_active":0.784,"p_room":0.75,"age_days":54,"expected_fill_days":78,"reasons":["conf:3","win:late"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/eloelo-manager-performance-marketing","json_url":"https://alion.io/job/eloelo-manager-performance-marketing.json","meta":{"generated_at":"2026-10-20T04:17:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4696,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2906533},"rest":"https://alion.io/mcp/rest/get_company?id=2906533"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Feloelo-manager-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Feloelo-manager-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Feloelo-manager-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/eloelo-manager-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Feloelo-manager-performance-marketing"}]}