{"id":2099540,"url":"https://alion.io/job/elsaspeak-global-performance-marketing-manager","title":"Global Performance Marketing Manager","company":{"id":36141,"name":"Elsaspeak","domain":"elsaspeak.com","url":"https://alion.io/company/elsaspeak","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"YouTube","optional":false},{"name":"Zoho CRM","optional":false},{"name":"Speech Recognition","optional":true}],"status":"live","first_seen_at":"2026-10-08T01:31:08Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-20T13:13:12Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Location: India, Vietnam\n\nDepartment: Growth & Marketing\n\nReport to: Director of Growth & Marketing\n\nAbout Us\nELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.\nPowered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 90 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.\nOur B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.\nOur vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.\nBacked by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:\nForbes Top 4 Companies Using AI to Transform the World\n\nResearch Sniper Top 5 Best AI Apps\n\nASU+GSV EdTech 150\n\nCB Insights Top 100 AI Companies\n\nJoin us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.\nRole Summary\nYou will drive paid web acquisition for ELSA across multiple markets in Asia and North America, covering lead generation for our sales team and direct web subscriptions. App acquisition is a secondary part of the role. This is an individual contributor role: you build the campaigns, read the data, brief the creatives and landing pages, and make the budget calls yourself.\nWe're looking for someone who knows web performance marketing inside out, uses AI tools to work smarter, and enjoys owning outcomes in a small team. The role can grow into leading a team as the business scales.\nKey Responsibilities\nCampaigns and Budget\nRun and scale web campaigns across Google (Search, Performance Max, Demand Gen, YouTube), Meta, TikTok and local platforms such as LINE and Zalo\n\nManage multi-country budgets and be accountable for CPL, cost per purchase, CAC, ROAS and payback targets, reallocating across channels, markets and funnels (lead gen vs direct purchase) based on marginal returns\n\nLocalize campaign structure, bidding, landing pages and creative for each market, including Vietnam, Thailand, Taiwan, Japan and the US\n\nTest new channels, networks and partnerships, and negotiate terms with partners\n\nFunnel and Landing Page Optimization\nOwn the paid web funnel from ad click to lead, sale and subscription\n\nBrief, launch and A/B test landing pages, offers, pricing displays and checkout flows with design and engineering\n\nWork closely with the sales team on lead quality, lead-to-sale conversion and feedback loops into targeting and bidding\n\nMeasurement and Analytics\nKeep web tracking accurate: GA4, ad platform pixels, Conversions API, server-side tagging and UTM governance\n\nSend CRM and offline conversion data (qualified leads, closed sales, revenue) back to ad platforms so bidding optimizes for value, not just lead volume\n\nDesign and read incrementality tests (geo-lift, holdouts, platform lift studies) to separate attributed growth from incremental growth\n\nTrack web unit economics: CPC, CVR, CPL, lead-to-sale rate, cost per sale, CAC, AOV, ROAS and payback\n\nCreative Strategy and Delivery\nCreative and landing pages are the biggest levers in paid web acquisition, and this role owns both from idea to live ad.\nCome up with ad concepts, angles, hooks and offers based on performance data, audience insights and competitor research\n\nWrite ad scripts, ad copy and briefs for video, static, UGC and creator formats, localized for each market\n\nWork with the in-house design team and external UGC/creator partners to deliver creatives on time and to brief\n\nKeep a steady testing pipeline running: launch new concepts, read results (hook rate, hold rate, CTR, CVR, CPL, fatigue) and feed the learnings into the next round\n\nKeep ad message, landing page and offer consistent end to end\n\nApp Acquisition (Secondary)\nSupport paid app campaigns across Meta, Google App Campaigns, Apple Search Ads and TikTok\n\nOptimize web-to-app flows: smart banners, deep links and deferred deep links, with correct attribution from first web touch to in-app conversion\n\nWork with MMP data (AppsFlyer, Singular) to read app performance alongside web\n\nAI-First Execution\nUse AI tools and automation to cut manual work: reporting pipelines, anomaly alerts, bid and budget rules, and creative iteration at volume\n\nBuild and document repeatable workflows that raise output per person\n\nWhat You Will Have\nMust Have\n5-8 years of hands-on paid web performance marketing with direct budget management\n\nMulti-country experience, ideally across Asia and at least one Tier-1 market\n\nDeep expertise in Google Ads (Search, Performance Max, Demand Gen) and Meta, plus working experience with TikTok and local or alternative platforms\n\nProven experience running lead generation funnels that feed a sales team, and/or direct web purchase funnels\n\nStrong web measurement skills: GA4, pixels, Conversions API, GTM, Zoho CRM, server-side tagging and offline/CRM conversion imports\n\nStrong analytics: funnel and cohort analysis, incrementality and test design (confidence intervals, significance), and comfort with BI tools such as Looker\n\nHands-on landing page and CRO experience, with A/B test results to show for it\n\nA proven track record of improving CPL, CAC or ROAS at scale, with numbers to show for it\n\nConcrete examples of using AI tools to automate your own workflows\n\nNice to Have\nMobile app UA experience: Google App Campaigns, Apple Search Ads, MMPs (AppsFlyer or Singular), SKAN / AdAttributionKit\n\nExperience optimizing web-to-app flows and attribution\n\nSubscription business experience, especially edtech, language learning, health or productivity\n\nExperience working with telesales or inside sales teams on lead quality\n\nExperience with Marketing Mix Modeling\n\nSEO knowledge to coordinate paid and organic search\nWhat We Offer\n\nFlexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.\n\nComprehensive employee well-being benefits.\n\nFree ELSA Premium courses to polish your language skills\n\nCollaborative, international team culture.\n\nOpportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.","description_format":"text","description_chars":6956,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Polish","level":"All levels","optional":true},{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Flexible schedule"],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"},{"name":"Vietnam","iso":"VN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Language Learning","Speech & Audio AI","Education AI"],"lifecycle":[{"event":"open","at":"2026-10-08T17:53:24Z"}],"visa":[],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.856,"p_room":0.9,"age_days":12,"expected_fill_days":27,"reasons":["conf:3","velocity","win:mid"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/elsaspeak-global-performance-marketing-manager","json_url":"https://alion.io/job/elsaspeak-global-performance-marketing-manager.json","meta":{"generated_at":"2026-10-20T17:15:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19782,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":36141},"rest":"https://alion.io/mcp/rest/get_company?id=36141"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Felsaspeak-global-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Felsaspeak-global-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Felsaspeak-global-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/elsaspeak-global-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Felsaspeak-global-performance-marketing-manager"}]}