{"id":1895603,"url":"https://alion.io/job/elsaspeak-product-manager-b2c","title":"Product Manager, B2C","company":{"id":36141,"name":"Elsaspeak","domain":"elsaspeak.com","url":"https://alion.io/company/elsaspeak","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["IN"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":117000,"max_usd":229000,"period":"year","method":"global_role_seniority_cell","sample_n":3625},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AI Agents","optional":false},{"name":"Firebase","optional":false},{"name":"LangChain","optional":false},{"name":"LLM","optional":false},{"name":"Python","optional":false},{"name":"RAG","optional":false},{"name":"Recommender Systems","optional":false},{"name":"Speech Recognition","optional":false}],"status":"live","first_seen_at":"2026-10-05T04:11:30Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-13T04:38:22Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Team: Product\nReporting to: Senior Director of Product Management\nLocation: India (Remote)\nAbout ELSA\nELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.\nPowered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSA's depth of language training intelligence is unmatched in the industry.\nOur consumer products help millions of learners build practical English communication skills through personalized, bite-sized learning experiences. ELSA combines AI-powered coaching, speech recognition, adaptive learning, and engaging product experiences to help users build consistent learning habits and make measurable progress.\nOur vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.\nBacked by world-class investors including Google's Gradient Ventures, Monk's Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:\nForbes Top 4 Companies Using AI to Transform the World\n\nResearch Sniper Top 5 Best AI Apps\n\nASU+GSV EdTech 150\n\nCB Insights Top 100 AI Companies\n\nWe are scaling aggressively on the consumer side - moving from a language-learning app into a highly personalized AI communication coach that users build into their daily lives. That means stronger engagement loops, smarter personalization, better learning outcomes, and a product experience that drives long-term retention and subscription growth.\nJoin us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.\nJob Overview\nAs Product Manager for B2C, you will own the product experience for ELSA's consumer learners - from the moment a user discovers and starts using ELSA to the point where they build a lasting learning habit, subscribe, improve their English, and continue their journey with the product.\nYou'll work closely with the Product, Engineering, AI/ML, Design, Marketing, and Data teams to build experiences that drive acquisition, activation, engagement, retention, learning outcomes, and subscription revenue.\nThis is a high-ownership role. You'll own key parts of the consumer product journey and use a combination of user research, behavioral data, experimentation, and business metrics to identify opportunities and prioritize what to build next.\nYou'll sit close to both user growth and revenue - your roadmap will directly influence user engagement, retention, conversion, and LTV.\nKey Responsibilities\nOwn the end-to-end B2C product experience across onboarding, assessment, learning, practice, AI coaching, subscription, and long-term user engagement\n\nBuild product experiences that turn new users into activated learners and help them quickly understand ELSA's value\n\nDesign and optimize engagement loops and learning habits that keep users coming back consistently beyond their first few weeks\n\nOwn key consumer product metrics including activation, DAU/WAU, engagement, retention, conversion, subscription revenue, churn, and LTV\n\nPartner closely with Growth and Marketing teams on acquisition-to-conversion funnels, identifying product opportunities to improve trial conversion and paid subscription growth\n\nWork with the AI/ML team to develop personalized learning paths, AI coaching experiences, recommendations, and adaptive learning features that improve both engagement and learning outcomes\n\nUse quantitative and qualitative insights to identify user pain points, diagnose drop-off points, and prioritize high-impact product opportunities\n\nLead A/B testing and experimentation across onboarding, learning flows, engagement mechanics, paywalls, subscription journeys, and other key product surfaces\n\nDefine and maintain a clear, well-prioritized product roadmap grounded in user needs, behavioral data, experimentation results, and commercial impact\n\nPartner with Engineering, Design, Data, AI/ML, and Growth to take products from discovery through launch, measurement, and iteration\n\nEstablish and monitor product success metrics, ensuring new features deliver measurable improvements in user behavior, learning outcomes, and business performance\n\nAct as the voice of the consumer within the Product organization, synthesizing user research, reviews, support feedback, behavioral data, and market trends into concrete product decisions\n\nCommunicate product strategy, priorities, trade-offs, and results clearly to senior leadership and cross-functional stakeholders\n\nWhat You Will Have\nMust-Haves\n5+ years of product management experience in B2C digital products, consumer apps, SaaS, EdTech, subscription products, or other high-scale consumer experiences\n\nDemonstrated experience owning products with measurable impact on user growth, engagement, retention, conversion, or monetization\n\nStrong analytical instincts and hands-on experience working with product analytics such as Amplitude, Mixpanel, GA4, Firebase, or similar tools\n\nStrong understanding of consumer product funnels, including acquisition, activation, engagement, retention, conversion, churn, and LTV\n\nProven experience designing and running A/B tests and product experiments, using data to make product decisions\n\nExperience building products that rely on personalization, recommendations, behavioral data, or adaptive experiences\n\nStrong customer empathy and the ability to translate user problems into clear product opportunities\n\nExcellent written and verbal English, with the ability to communicate product strategy and trade-offs clearly to senior leadership and cross-functional teams\n\nHigh ownership mentality - you take responsibility for product outcomes, not just product delivery\n\nStrongly Preferred\nExperience with consumer subscription products, freemium models, or mobile apps\n\nExperience working on EdTech, language learning, AI-powered consumer products, or productivity apps\n\nExperience with growth product management, including onboarding, paywalls, pricing, conversion optimization, retention, and lifecycle engagement\n\nFamiliarity with mobile product development across iOS and Android\n\nExperience with analytics and experimentation platforms such as Amplitude, Mixpanel, Firebase, GA4, Optimizely, LaunchDarkly, or similar\n\nStrong understanding of subscription economics, including conversion, churn, retention cohorts, ARPU, CAC, and LTV\n\nExperience working with AI/ML-powered consumer experiences, including LLMs, personalization, recommendation systems, or conversational AI\n\nPython knowledge to write custom scripts for data analysis, transformations, or API interactions\n\nFamiliarity with AI tools and technologies such as LLMs, LangChain, RAG pipelines, AI agents, and LLM orchestration frameworks\n\nWhy ELSA\nMission that matters - millions of learners around the world use ELSA to improve their English communication and unlock new personal and professional opportunities\n\nProprietary speech AI with a genuine moat - our coaching engine is built on years of speech data and proprietary technology, not simply a wrapper around a general-purpose LLM\n\nMassive consumer scale - the opportunity to shape a product used by millions of learners across different markets, languages, and learning goals\n\nAI-native product opportunity - work at the intersection of consumer products, language learning, speech AI, and generative AI\n\nFast-moving, low-bureaucracy culture - your product decisions can reach millions of users quickly and be iterated based on real-world data\n\nDirect impact on growth and revenue - your roadmap will directly influence engagement, retention, subscription conversion, and LTV\n\nGlobally distributed team - collaborate with talented colleagues across Asia, the U.S., Europe, and Latin America\n\nFully remote-friendly with a globally distributed team\n\nA product leadership team that moves fast, thinks in frameworks, and invests in your growth\n\nComprehensive employee well-being benefits\n\nOpportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact","description_format":"text","description_chars":8498,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Goods","Language Learning","Speech & Audio AI","Education AI"],"lifecycle":[{"event":"open","at":"2026-10-05T08:03:23Z"}],"visa":[],"liveness":{"score":79,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.793,"p_room":1,"age_days":9,"expected_fill_days":29,"reasons":["conf:25","velocity","win:early"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/elsaspeak-product-manager-b2c","json_url":"https://alion.io/job/elsaspeak-product-manager-b2c.json","meta":{"generated_at":"2026-10-14T18:14:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23645,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":36141},"rest":"https://alion.io/mcp/rest/get_company?id=36141"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Felsaspeak-product-manager-b2c"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Felsaspeak-product-manager-b2c"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Felsaspeak-product-manager-b2c"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/elsaspeak-product-manager-b2c\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Felsaspeak-product-manager-b2c"}]}