{"id":3017801,"url":"https://alion.io/job/emburse-director-content-marketing","title":"Director, Content Marketing","company":{"id":5007,"name":"Emburse","domain":"emburse.com","url":"https://alion.io/company/emburse","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, 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brand narrative.\nOwn content-to-campaign mapping, targeting 80-90%+ of content tied to active GTM campaigns rather than produced in isolation.\nCross-Functional Collaboration & Stakeholder Engagement:Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.\nPartner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements.\nTeam & Agency Management:Manage and develop the Content Writer, providing editorial direction, review, and craft coaching.\nManage agency and contractor relationships supporting content production, including briefing, governance, and quality control.\nOversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop.\n Search, AI Visibility & Measurement:Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO.\nBuild and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement.\nDeliver a quarterly content strategy and performance readout to Brand Marketing leadership.\nMultimedia & Brand Integration:Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.\nEnsure all content reflects Emburse’s brand voice and messaging framework across every format and channel.\n\nWhat we're looking for:\nEducation:\nRequired: Bachelor’s degree\nPreferred: Master’s in Marketing, Communications, or a related field\nExperience:\nRequired: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies.\nPreferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery.\nExperience managing external agencies or freelance contributors, including contract oversight and quality governance.\nAdditional Eligibility Qualifications\nRequired Skills:\nStrategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.\nSEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery.\nCross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it.\nLeadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships.\nEditorial Craft: Excellent writing and editing skills across executive-level and technical B2B content.\nAI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment.\nMeasurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence.\nExcellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment.\nTravel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events.","description_format":"text","description_chars":3593,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Company events"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cards & Card Issuing","Business Travel","Travel Technology","Procurement & Spend 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