{"id":3153266,"url":"https://alion.io/job/emcd-marketing-lead","title":"Marketing Lead","company":{"id":730,"name":"EMCD","domain":"emcd.io","url":"https://alion.io/company/emcd","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Almaty, Kazakhstan"],"countries":["KZ"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":19000,"max_usd":51000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Bitcoin","optional":false}],"status":"live","first_seen_at":"2026-10-23T13:31:43Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-27T00:05:50Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"EMCD is a global crypto technology company building an ecosystem of innovative products and services.\nWe are looking for a Marketing Lead to drive growth across the USA, LATAM, and CIS markets.\nIn this hands-on role, you will own go-to-market strategies, customer acquisition, and marketing performance, working closely with cross-functional teams to deliver measurable business results.\nKey Responsibilities\nDevelop and execute go-to-market strategies for mining products across the USA, LATAM, and CIS, aligned with business growth and revenue targets.\nDrive customer acquisition and lead generation, working closely with Sales and Business Development teams to attract and convert miners.\nIdentify, test, and scale new growth channels and marketing opportunities, focusing on measurable business impact.\nLead marketing launches for new mining products and features, including positioning, channel strategy, execution, and performance analysis.\nStrengthen EMCD's brand presence and visibility across mining media, industry communities, and digital channels.\nManage marketing budgets and optimize campaign performance, CAC, ROI, and conversion rates across regions and channels.\nBuild data-driven marketing processes, including attribution, funnel analytics, CRM tracking, and performance dashboards.\nCoordinate cross-functional teams, including PR, SEO, SMM, Design, Content, Events, and Analytics, to deliver integrated marketing initiatives.\nDevelop retention, reactivation, and upsell initiatives in collaboration with the CRM team to increase miner engagement and lifetime value.\nTrack and report key marketing metrics, campaign performance, and business results to senior leadership.\nRequirements\n5+ years of experience in marketing, growth marketing, or product marketing.\nExperience in crypto, Bitcoin mining, fintech, or hardware/infrastructure-related industries.\nProven track record in performance marketing, demand generation, and customer acquisition, supported by measurable results.\nStrong analytical skills and experience working with CAC, LTV, ROI, conversion funnels, attribution, and marketing dashboards.\nExperience developing and executing marketing strategies across international markets.\nAbility to identify growth opportunities, prioritize initiatives, and deliver results in a fast-paced environment.\nA proactive, hands-on approach with strong ownership and cross-functional collaboration skills.\nNice to Have\nUnderstanding of the Bitcoin mining ecosystem, including mining pools, hashrate, ASICs, hosting, and miner economics.\nEstablished network within mining media, industry communities, or among crypto and mining KOLs.\nExperience in B2B marketing and account-based marketing targeting large clients.\nKnowledge of the US mining market.\nSpanish language skills.\nWhat Makes This Role Exciting\nInternational growth: Drive EMCD's expansion into key global mining markets, including the USA and LATAM.\nReal business impact: Directly influence miner acquisition, connected hashrate, and revenue growth.\nOwnership and autonomy: Take the lead in shaping marketing strategies, testing new approaches, and driving execution.\nChallenging opportunities: Discover new growth channels and build effective marketing strategies in a rapidly evolving industry.\nCross-functional collaboration: Work closely with business leaders, product teams, and marketing specialists to turn ideas into results.\nJoin EMCD and help shape the future of Bitcoin mining worldwide!","description_format":"text","description_chars":3476,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"All levels","optional":true}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cryptocurrencies","Crypto Exchanges","Crypto Wallets","Mining & Staking"],"lifecycle":[{"event":"open","at":"2026-10-23T13:31:43Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring 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