{"id":4161343,"url":"https://alion.io/job/emd-group-associate-manager-marketing-2","title":"Associate Manager - Marketing","company":{"id":1844673,"name":"EMD Group","domain":"emdgroup.com","url":"https://alion.io/company/emdgroup","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"A","score":93,"open_postings":29,"ghost_share":0,"stale_share":0.276,"repost_share":0.034,"time_to_fill_p50_days":24,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Management","role_family":"Management","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-09T00:00:00Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-12T12:24:31Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Work Your Magic with us!\nReady to explore, break barriers, and discover more? We know you’ve got big plans - so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That`s why we are always looking for curious minds that see themselves imagining the unimageable with us.\nPosition Title\nAssociate manager marketing\nGrade\nExpert 2\nReports to\nHead of Marketing - Fertility BU\nPurpose of Position\nUncover insights and strategies to develop and implement marketing and branding strategies. Oversee and grow the assigned brand portfolio, consistently identifying revenue opportunities. Collaborate with team to also drive & manage BU initiatives & activities/ digital marketing/ market research etc. Develop and manage annual brand budget, profit/loss projections, expenditure spending, and other financial considerations. Provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for sales team\nInternal Customers\nSales Team, IB team, Enabler functions - Medical, SNO, Controlling, Comex, SRO, Communication\nExternal Customers\nKey Opinion Leaders, IVF Centres (standalone, Corporate chain & payor market), Medical Associations\nMinimum Requirements\nGraduate in science (Preferably biological sciences like Microbiology/ Biology/ Biotechnology/Pharmacy), MBA in Marketing from renowned institute, Relevant Marketing management experience for minimum 2 years, experience in digital marketing (added advantage)\nProfessional Skills\nAnalytical skills, Resource Planning & Monitoring, Strategic Thinking, Project Management, Collaboration & team work, proficiency in excel & powerpoint, Digital marketing\nBehavioural Skills\nInnovative & creative Mindset, Leadership skills, Impactful Communication skills, Interpersonal & collaboration Skills, Influencing Skills, Negotiation skills, Presentation skills, solution oriented\nKey Results Area\nActivities\nUnderstand the customers and environment\nListens actively to customers, Identify market & customer needs\nRegular field visits to understand the internal & external customer needs & gaps\nIdentify any research needs for brand & clearly define objectives & brief.\nIdentify the research agency & collaborate for the research\nAnalyses and interprets the research data presented to assist in strategic decision\nFormulate & develop Marketing Strategy\nGathers market data on customers & patients’ needs, treatment map, competitors\nConducts situation analysis, with input from internal & external stakeholders.\nElaborates clear SWOT, resulting in identification of Key Success Factors and key Issues\nMakes risk analysis\nDecides Marketing Mix (product, price, place, promotion).\nDevelops forecasting based on patient dynamics for the planning period\nDevelops a positioning and communication strategy\nConverts strategy elements into a workable operational plan\nImplement the Marketing Strategy\nInvolves medical, sales, regulatory, communication team to input and validate communication, medical education tools…\nIn line with plan delivery, arranges, conducts and co-ordinates the implementation of critical external stakeholder activities including, advisory boards, symposia, CME’s, exhibitions, conferences and meetings\nDetermines and manages relevant suppliers/agencies to deliver the plan\nMonitors and measures implementation of the plan against agreed measures (i.e., market growth, product growth and market share)\nAnalyse the effectiveness of the strategy & tactics by tracking KPIs \nModify or course correct based on the KPI dashboards\nManages the forecasting and inventory process to ensure correct stock levels \nUnderstands and is familiar with P&L dynamics and maximises these to achieve profit goals\nPlan, implement & manage other BU initiatives & assets\nTake charge of some of the BU initiatives in addition to the brand portfolio management\nCollaborate with other team members to drive & implement BU initiatives e.g. PR activity, conference participation\nDrive & manage digital programs & assets. Suggest any changes needed to improve efficiency & outcomes\nBuilds KOL endorsement & advocates, Networks with other stakeholders\nIdentifies the key stakeholders and KOLs to achieve endorsement and advocacy by building rapport & relationship\nProvides scientific information on the brand (publications, slide kit…) to build and maintain relationship\nDevelops key stakeholders and KOLs through advisory boards, clinical studies, speakers, symposia, CME’s, visits, etc.\nSupports Sales team to deliver Sales objectives and plans\nCo-ordinates and conducts product training.\nDevelops creative brand campaigns reinforcing the positioning, adapted to the sales force.\nManages governance around brand communication and HO led HCP activities\nDesigns and develops promotional materials reinforcing the brand positioning and competitive advantage. \nPresents clear product and market strategy at cycle meeting to sales team.\nEvaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary.\nManages and determines allocation of samples in line with product strategy, where relevant to the market.\nPlans and conducts field visits with KAMs to monitor market dynamics. \nMonitor performance and A&P budget\nTracks monthly performance vs Budget and analyse reasons for gaps.\nReports performance against budget\nCompletes required monthly administrative submissions on time (market intelligence, activity vs plan, spend vs plan, etc).\nMonitors A&P budget.\nWhat we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!\nApply now and become a part of our diverse team!","description_format":"text","description_chars":6326,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Prescription Drugs","Advanced Materials","Laboratory Equipment"],"lifecycle":[{"event":"open","at":"2026-11-12T12:24:31Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":24,"reasons":["conf:3","win:early","comp:junior,brand"],"computed_at":"2026-11-12T16:10:32Z"},"pay":null,"html_url":"https://alion.io/job/emd-group-associate-manager-marketing-2","json_url":"https://alion.io/job/emd-group-associate-manager-marketing-2.json","meta":{"generated_at":"2026-11-12T16:10:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33820,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1844673},"rest":"https://alion.io/mcp/rest/get_company?id=1844673"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Femd-group-associate-manager-marketing-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Femd-group-associate-manager-marketing-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Femd-group-associate-manager-marketing-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/emd-group-associate-manager-marketing-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Femd-group-associate-manager-marketing-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4161343}},{"tool":"search_jobs","arguments":{"company":"emdgroup.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4161343},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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