{"id":3559299,"url":"https://alion.io/job/emerald-marketing-director","title":"Marketing Director","company":{"id":1754016,"name":"Emerald","domain":"emerald.com","url":"https://alion.io/company/emerald-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":110000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-31T00:07:01Z","employer_posted_date":null,"last_verified_at":"2026-10-31T00:07:01Z","board_verified":false,"closed_at":null,"days_open":4,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":4},"description":"About Forge\n\nForge’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit \n\nAbout Forge\n\nAt Forge, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. \n\nForge is seeking a Marketing Director to lead marketing strategy and execution for CEDIA Expo, the annual gathering for the residential systems integration industry, connecting systems integrators, installers, manufacturers, and design and build professionals.\n\nThis role will develop integrated marketing programs that grow qualified attendance, support exhibitor and sponsorship sales, strengthen brand awareness, and build year-round engagement with the smart home and connected technology community. The Marketing Director will translate audience insights into compelling messaging and campaigns across email, paid media, social media, content, websites, and industry partnerships.\n\nWorking closely with the show leadership, sales, and cross-functional teams, this hands-on leader will own marketing planning, campaign execution, budget management, and performance reporting. The ideal candidate is a creative, analytical marketer and collaborative team leader who can connect strategic priorities with measurable event outcomes.\n\nRESPONSIBILITIES\n\nLead the annual CEDIA Expo marketing strategy, campaign calendar, and budget, aligning priorities with attendance, exhibitor, sponsorship, and revenue goals.\n\nDefine audience segments, personas, and customer journeys for systems integrators, installers, smart home and AV manufacturers, design and build professionals, and IT and networking specialists; tailor messaging to each audience’s needs.\n\nDevelop integrated attendee acquisition, retention, and reactivation campaigns using email, marketing automation, paid search, paid social, organic social, content, and partner channels.\n\nPartner with sales to develop exhibitor and sponsorship value propositions, sales collateral, prospecting campaigns, and lead-nurturing programs that support new business and renewals.\n\nCoach, develop, and inspire the marketing team; establish clear priorities, accountability, and opportunities for professional growth while remaining hands-on in execution.\n\nManage marketing spend and channel performance; establish KPIs, monitor registration conversion, acquisition costs, engagement, and sales lead generation, and use testing and reporting to optimize results.\n\nLead pre-show, on-site, and post-show marketing, including registration communications, exhibitor marketing toolkits, education and show-feature promotion, and follow-up campaigns.\n\nOwn brand positioning, messaging, and content strategy; oversee website updates, landing pages, creative assets, and compelling copy that communicates the value of attending and exhibiting.\n\nDevelop social media, community engagement, public relations, and industry partnership programs; collaborate with CEDIA, media partners, exhibitors, and internal teams to extend reach and maintain consistent messaging.\n\nREQUIREMENTS\n\n7+ years of progressive marketing experience, with experience leading integrated B2B campaigns.\n\nPeople management and team leadership experience, with a hands-on, collaborative approach to coaching and execution.\n\nDigital marketing experience across email, paid search/PPC, paid social, SEO, social media, and web analytics.\n\nExperience with Hubspot, Salesforce, or comparable CRM and marketing automation platforms, including segmentation, lead nurturing, and campaign reporting.\n\nExperience managing agencies, creative resources, media partners, and other external vendors.\n\nStrong planning, prioritization, project management, and organizational skills, with the ability to manage multiple campaigns and event deadlines.\n\nDemonstrated ability to use data to improve audience acquisition, registration conversion, campaign performance, and website effectiveness.\n\nExperience developing marketing plans, managing budgets, and communicating performance against business objectives.\n\nExcellent copywriting, presentation, and communication skills, with the ability to tailor messaging for attendee, exhibitor, and sponsor audiences.\n\nAbility to build strong cross-functional relationships and thrive in a fast-paced, collaborative environment while demonstrating the company’s values.\n\nAbility to travel to events periodically, up to 15% annually, for up to a week at a time.\n\nPreferred Qualifications\n\nBS/BA in Marketing, Communications, Business, or a related field preferred.\n\nTrade show, conference, or event marketing experience preferred.\n\nInterest in or familiarity with residential systems integration, smart home technology, AV, lighting, automation, security, or networking preferred.\n\nCOMPENSATION & BENEFITS\n\nTarget Compensation: $110,000 - $120,000\nPlease note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. \n\nWe offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.\n\nIf you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at .\n\nOriginally posted on Himalayas","description_format":"text","description_chars":6413,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Event Management","Exhibitions"],"lifecycle":[{"event":"open","at":"2026-10-31T02:28:15Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":4,"expected_fill_days":30,"reasons":["seen:4","win:early"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":120000,"is_top_pay":false},"html_url":"https://alion.io/job/emerald-marketing-director","json_url":"https://alion.io/job/emerald-marketing-director.json","meta":{"generated_at":"2026-11-04T17:19:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26504,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1754016},"rest":"https://alion.io/mcp/rest/get_company?id=1754016"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Femerald-marketing-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Femerald-marketing-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Femerald-marketing-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/emerald-marketing-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Femerald-marketing-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3559299}},{"tool":"search_jobs","arguments":{"company":"emerald.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3559299},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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