{"id":3523724,"url":"https://alion.io/job/emergent-performance-marketing-lead","title":"Performance Marketing Lead","company":{"id":13432,"name":"Emergent","domain":"emergent.sh","url":"https://alion.io/company/emergent","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":74,"open_postings":12,"ghost_share":0,"stale_share":0.833,"repost_share":0,"time_to_fill_p50_days":73,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":17500,"max_usd":47000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Dropbox","optional":false},{"name":"Google Ads","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Meta Ads","optional":false},{"name":"SQL","optional":false},{"name":"AI Agents","optional":true},{"name":"ChatGPT","optional":true},{"name":"Python","optional":true},{"name":"Reddit","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-10-30T10:19:16Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-10T03:20:13Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.\nSince our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.\nWe’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.\nWe’re hiring builders who want ownership, speed, and impact at global scale.\nThe Role:\nYou’ll own paid acquisition across every channel and market, on a budget of several million dollars a month. Your goal is to grow first-month and lifetime revenue at a target return on ad spend (ROAS), not to grow clicks or signups. You’ll decide where each next dollar goes, by country, channel, campaign, and partner, and you’ll be the first to notice when a channel looks good on the dashboard but brings in users who never build anything or pay twice.\nWhat You’ll Do:\nOwn the plan: split monthly budget across Google (non-brand and brand), Meta, Bing, TikTok, programmatic, affiliates, and influencers, and across 30+ countries, based on where marginal ROAS is highest. Each month, defend the plan against what actually happened\nRun channels hands-on and through agencies: Search, Performance Max and AI Max, Meta Advantage+ and value-based campaigns, app campaigns, and programmatic partners. Know when to scale, cap, or cut\nHold affiliates and partners accountable: find low-quality and incentivised traffic at the sub-publisher level, for example a source whose users pay for a trial within minutes but never create a project. Reverse bad payouts, and design commission structures that pay for real usage and renewals, not trial sign-ups\nMeasure on revenue, not on platform reports: judge every channel on day-0, day-7, and day-30 revenue per signup, payback period, and repeat purchasing, from our own data. Know where ad platforms over-count, and why\nKeep the tracking healthy: own server-side conversion setup (Meta CAPI, Google enhanced and offline conversions), the conversion values sent for value-based bidding, and UTM and attribution standards. Notice quickly when an event breaks\nWork with product and pricing: paywall, trial, pricing, and top-up offer changes move ROAS as much as bids do. Partner with Growth Product to read those changes by country and channel, and to tell traffic-quality problems apart from product problems\nRun a creative and landing-page testing programme by market and language, including localised and creator-led ads\nBuild and lead the team: channel managers, analysts, and agencies\nWhat We’re Looking For:\n7+ years in performance marketing, including 3+ years owning a budget of $1M+ a month across several channels and countries\nHands-on depth in Google Ads and Meta Ads: account structure, bidding strategies (tCPA, tROAS, value-based), budget pacing, and recognising when automated campaigns are buying cheap, low-intent traffic\nComfortable judging growth on LTV and ROAS in a subscription or usage-based business, including how free trials, discounts, and repeat purchases change what a “conversion” is worth\nStrong SQL: you can query a warehouse such as BigQuery yourself to build cohorts, break down a change by country and channel, and check what the platforms report\nHas managed affiliates or performance networks at scale (Impact, PartnerStack, or similar), including detecting fraud and incentivised traffic and enforcing payout terms\nSolid grasp of attribution and measurement: server-side conversions, UTM hygiene, gaps between ad-platform and internal numbers, and designing holdout or geo tests\nCan explain a drop: when a metric moves, you separate traffic mix from product change from tracking error before acting, and you write it up clearly for leadership\nHas led people and agencies and is comfortable setting their targets and holding them to them\nGood to Have:\nHas worked on a product-led AI, developer-tool, or SaaS product whose users discover it through search\nHas run localised acquisition in Europe (Italy, France, Germany, Spain) and/or high-volume, low-price markets (India, Brazil, Indonesia), including local payment and pricing differences\nPython or notebook skills for budget-allocation models, response curves, or marketing mix modelling (MMM)\nHas used newer channels: ChatGPT and AI-search ads, Reddit, YouTube, programmatic (StackAdapt, The Trade Desk), connected TV\nHas run influencer and creator programmes measured on revenue, not reach\nHas worked closely with product and pricing teams on paywall, trial, and offer experiments\nHas built a performance marketing function from scratch at a fast-growing startup\nWhy Join Us:\nWork at the frontier of agentic AI, helping real users experience the next generation of computing\nCollaborate with a small, fast, and deeply technical team obsessed with product and growth\nShape a new paradigm where software builds itself from human intent\nCompetitive compensation, equity, and real ownership of the growth function\nBenefits and Perks:\nDaily Meals: Lunch and Dinner provided\nFamily Insurance: 5 Lakhs worth of coverage for you and your family\nUnlimited Paid Time Off: Take the time you need to recharge and come back refreshed\nFlexible Working Hours: Work arrangements that fit your life and commitments\nLet’s build the future of software together.","description_format":"text","description_chars":5790,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","AI Agents","Code Intelligence","AI Development Tools"],"lifecycle":[{"event":"open","at":"2026-10-30T13:15:09Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely 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