Senior Team Lead Offline Media

About the Role

The Senior Team Lead Offline Media leads one of Emma's most important performance-marketing channels: TV, with a media budget above €30M a year. You own both sides of it, a large, established linear TV operation that still has room to grow, and DTV, a channel we're building the strategy for almost from scratch.

This is a performance role first. Unlike the way offline media is often run, TV at Emma isn't measured on reach and engagement alone: you'll be judged on investment efficiency, revenue, and ROAS; and you'll need the analytical fluency to defend recommendations.

You'll lead a team of three to four based in Lisbon, and work closely with E-commerce and Brand & Communications, alongside our external TV agency partners, to keep the channel performing and to bring the DTV strategy to life.

What you'll do:

1. Channel Growth & Performance

• Own the linear TV channel's investment level, net revenue, and ROAS
• Continuously improve and automate our linear TV strategy and booking engine
• Track performance across placements and diagnose underperformance with the data available, even when it's incomplete

2. Build the DTV Channel

• Create and refine Emma's DTV strategy, largely from the ground up
• Execute against that strategy and grow the channel over time
• Bring a builder's mindset. There's no existing playbook to inherit here

3. Team & Stakeholder Leadership

• Lead and develop a team of three to four, based in Lisbon
• Establish yourself quickly as the lead for offline media, both within the team and across the wider organization
• Manage relationships with senior internal stakeholders and external TV agency partners

4. Cross-Team Collaboration

• Drive cross-team topics such as content creation and campaign management, partnering closely with Brand & Communications
• Work with E-commerce to keep offline media aligned with the broader marketing strategy
• Represent offline media in wider marketing planning and reporting

Who we are looking for:

• 7-8+ years of experience across marketing, e-commerce, offline media, agency relationships, and analytics
• Master's degree
• Strong analytics skills (Tableau, Excel or equivalent); SQL or Python is a plus
• Proven team leadership experience, ideally in complex, international organizations
• Strong communication and stakeholder management skills, comfortable working with senior stakeholders
• English proficiency at C1 level or above
• Comfortable owning a significant investment budget and being accountable for its return
• Strategic yet operationally solid: equally comfortable setting direction and getting into the detail
• Adaptive and genuinely open to learning, particularly given DTV's fast-changing landscape
• Comfortable with ambiguity and able to make decisions under pressure

What we offer:

• At Emma, you’ll find a culture of freedom, impact, and zero politics. We give you full ownership from day one and expect you to move fast, think big, and grow even faster.
• Pet-friendly environment, where you can bring your furry desk buddy;
• Discounts on our top-notch products;
• Health insurance including dentist;
• 24 days holidays/year +1 day/year at Emma (max. 29 days);
• The opportunity to collaborate with multinational teams;
• Exciting events that aren't just team-building exercises but opportunities to create epic memories.