Sales Representative

KEY RESPONSIBILITIES:

• Client Relationship Management & Retention
  • Build and maintain strong, trust-based relationships with key accounts to drive customer satisfaction and loyalty.
  • Identify and implement opportunities for upselling, cross-selling, and value-added solutions.
  • Act as the primary liaison between customers and internal teams to ensure seamless service delivery. In-Market Execution & Travel
  • Extensive weekly travel is required, including prolonged overnight stays, to effectively cover the full territory: West Coast, Central Karoo, Overberg, Cape Winelands, Garden Route, and the Cape Metropole.
  • Conduct regular store visits, trade engagements, and execution audits across the assigned customer portfolio to ensure alignment with commercial and merchandising standards.
  • Identify execution gaps, monitor competitor activity, and uncover growth opportunities to drive improved customer performance and market share.
• Service Delivery, Reviews & Issue Resolution
• Forecasting, Planning & Reporting

REQUIRED QUALIFICATIONS & EXPERIENCE:

• Matric required; a Diploma/Degree in Sales, Marketing, or Business preferred
• Minimum 5-10 years in a sales environment with proven experience in managing a large territory of independent customers.
• Proven experience in account management and B2C sales.
• Strong negotiation and value-based selling capability.
• Excellent analytical, organizational, and communication skills.
• Demonstrated ability to manage pipelines and deliver against targets.
• Basic to advanced proficiency in CRM tools; MS Office (Excel, PowerPoint).
• A valid driver’s license is required.
• Given the regional nature of the position, the incumbent should be prepared to spend approximately 50% of the working month traveling across the Western Cape. This may include multi-day trips, time in remote locations, and regular overnight stays.